CEP Appoints New Senior Vice President


Whitsett, NC (January 3, 2017) - CEP, the sports brand of medi GmbH& Co., announced that Luke Rowe has joined the CEP division as the new Senior Vice President to further grow the CEP brand in the U.S. Luke Rowe comes with a wealth of experience within the sports industry, having spent the last 13 years as Senior Vice President for Fleet Feet Sports where he oversaw vendor partnerships, training and education, store development and support at Fleet Feet.

In his new role, Luke will continue building upon the current success of the CEP team, and will work to maintain and elevate the CEP brand as the premium sports brand for compression. “I look forward to building on the amazing culture that I have found here with the CEP team while using my own passion to create energy around the brand and grow our business in a sustainable way,” Luke says. “The CEP product has helped me run thousands of miles and finish marathons and ultra-marathons, and now I will be in a position to help others discover what I know from personal experience: CEP is the best compression product in the market!”

 Luke Rowe

Luke Rowe

John Cody, President of medi USA, says, “We are excited to have Luke join our team in leading our CEP business with his 35 years of industry experience. We know he will prove invaluable by promoting the importance of quality compression products that improve performance and recovery for today’s athlete.”

CEP offers a comprehensive portfolio of compression products for a wide variety of sports. CEP products enhance performance and recovery through the targeted use of compression to improve blood circulation and speed up lactate metabolism. CEP offers the right product for every athlete to achieve a perfect balance between health and performance. The superior quality of CEP is guaranteed by the unmatched expertise of our German parent company, medi, the global leader in compression therapy with over 60 years of experience. 

For more information about Luke Rowe or our CEP product line, please visit www.cepcompression.com.

About CEP Compression:

CEP is a high-end sports brand that incorporates medical expertise in its innovative, high-quality product concepts that help wearers enhance their athletic performance and stay healthy. What makes CEP such a unique sports brand is its access to state-of-the-art production standards “Made in Germany” thanks to its parent medi, one of the leading companies in the healthcare market, headquartered in Bayreuth. medi works together with acclaimed scientists, sports physicians and athletes to develop special technologies and features that give all products in the CEP collection a unique effect. CEP is famous for its legendary compression legwear optimized for running and now offers a wide range of performance-enhancing products from socks and high-tech functional sportswear to the new Ortho+ product line. Find out more at: cepcompression.com.