Julbo USA, which specializes in performance eyewear, welcomes Ashley Arnold to its roster of sponsored athletes. Arnold, who took first at the Leadville 100 in mid-August, will be a solid addition to Julbo’s team of endurance athletes. Arnold came onto the ultrarunning scene as an associate editor for Trail Runner magazine in Carbondale, Colo. After finishing third in her first 100-miler at the Leadville 100 in 2010, Arnold knew her running potential had not yet been met. Three years later, Arnold is now recognized as one of the top endurance athletes in her sport.
Fischer Sports, a family-owned supplier of snow sports products, announced a partnership with Groundswell PR, headed up by Dax Kelm and based in Charleston, S.C., to lead its public relations efforts. Groundswell PR will handle all communications strategy and media relations to promote Fischer Sports’ alpine skis, boots and bindings in the United States.
Marc Blumberg, husband of Chooze Founder and Designer Sharon Blumberg, recently went from an informal to a formal position at Chooze as the brand's CEO. Marc Blumberg stepped down from his title as president at the marketing agency MEplusYou. Sharon and Marc Blumberg make a balanced, husband-and-wife duo with his focus on operations and finance and her continuing to lead design and branding. His business expertise is the perfect complement to her creativity.
K2 Skis recently hired Mary Jane Carroll (photo, right) to join its product marketing team. Carroll previously had been an account executive with Verde PR, a position she held since March 2009. Prior to that she was a staff writer at the Durango Herald.
Penguin Brands in Sharon Hill, Pa., recently named Nathan Executive Vice President Bridgit Lombard as its CEO. She assumes the role from founder Jon Reichlin, who will continue to advise and support Lombard and the team as chairman. Since assuming the role at Nathan in 2010, ...read more
Clif Bar & Company, in Emeryville, Calif., promoted its president and chief operating officer, Kevin Cleary, to CEO. Cleary will focus on expanding Clif Bar’s growth in the sports nutrition and healthy snacks category while continuing to lead the company’s day-to-day business ...read more
K2 Sports welcomed back Tim Petrick for a third go-around with the company, this time as president of K2 Sports global sales and marketing. Petrick previously worked with the Seattle-based brand as its vice president and general manager of the ski division from 1989 to 1997, and ...read more
Lululemon, in Vancouver, Canada, tapped former Burton and Tom’s executive Laurent Potdevin as the company’s new CEO to replace Christine Day, who previously announced her resignation from the yoga brand. Potdevin most recently held the role of president at Toms Shoes, and before ...read more
Amer Sports Americas, in Ogden, Utah, announced several promotions, specifically within top-level sales and commercial director positions. The company promoted Nora Stowell to its U.S. vice president of sales in all categories of Salomon, Suunto and Atomic. Stowell also will ...read more
Birkenstock USA, in Novato, Calif., will welcome David Kahan as its new CEO on June 1. Kahan brings more than 20 years experience as a senior leader at global footwear brands including Rockport, Reebok, Fila and Nike. He most recently served as president of the Footwear Group for ...read more
Recreational Equipment, Inc. (REI), in Seattle, has named Brian Unmacht its interim CEO, while the co-op’s sitting CEO, Sally Jewell, undergoes the confirmation process to become Secretary of the U.S. Department of the Interior. Unmacht has spent 27 years at REI serving most ...read more
Wolverine Worldwide named former Under Armour and Timberland executive Gene McCarthy as the new president of its Merrell brand, a newly created position, effective August 26. McCarthy joins Merrell with significant brand, strategy, product, marketing and operations experience in ...read more
Mountainsmith in Golden, Colo., recently announced the promotion of Jeremy Dodge as the company’s new digital marketing manager. Dodge, who has been with the company since 2012, brings nearly a decade of marketing experience, a vast understanding of the brand and an adventurous ...read more