On the Move: New CEO at Clif Bar and Klean Kanteen, plus changes at Vernon Mills, Moving Comfort and Brooks Running

Find out who's on the move in the outdoor industry.
  • Clif Bar & Company, in Emeryville, Calif., promoted its president and chief operating officer, Kevin Cleary, to CEO. Cleary will focus on expanding Clif Bar’s growth in the sports nutrition and healthy snacks category while continuing to lead the company’s day-to-day business operations. Owners Gary Erickson and Kit Crawford will continue as co-chairs of Clif Bar's board of directors and become co-chief visionary officers.
  • Klean Kanteen in Chico, Calif., promoted president, Jim Osgood, to CEO and chairman. Osgood started with the company in 2011 and replaces longtime CEO, Darrel Creswell.
  • Brooks Sports in Bothell, Wash., named Anne Cavassa as vice president of global apparel. In the new position, Cavassa will manage the Moving Comfort brand and business, as well as the Brooks Running Company apparel business. The alignment between Moving Comfort and Brooks apparel divisions will support recent executive leadership realignments as both brands scale their business and culture for global expansion. Most recently, Cavassa worked at Timberland, where she led the global apparel brand strategy and was head merchant for the North American footwear business. Prior to Timberland, experiences at Ibex, Nike, Eastern Mountain Sports, Reebok, Tommy Bahama, and Eddie Bauer round out her résumé.
  • Mount Vernon Mills in Mauldin, S.C., hired Carolyn Black, a 20-year veteran of the textile industry, as the company's new FR technical specialist, where she will focus on the company’s flame-resistant fabric brand, Mount Vernon FR. Her goal will be to increase Mount Vernon FR brand awareness among end-users, especially in the Canadian provinces. Over the course of her career, Black has worked with companies including Bulwark, DuPont Canada and Shell Canada Limited, as a customer relationship and marketing specialist. Most recently, as a marketing specialist at MWG Apparel, her emphasis was on customer relationship service and development.



On the move: New executive sales team at Amer Sports; new CEO at Cocona; and other changes at Columbia, Black Diamond, Isis and more ...

Amer Sports Americas, in Ogden, Utah, announced several promotions, specifically within top-level sales and commercial director positions. The company promoted Nora Stowell to its U.S. vice president of sales in all categories of Salomon, Suunto and Atomic. Stowell also will ...read more


Who's on the move: Bridgit Lombard ascends to CEO at Penguin Brands; plus moves at Speedo, REI, Ruffwear and more ...

Penguin Brands in Sharon Hill, Pa., recently named Nathan Executive Vice President Bridgit Lombard as its CEO. She assumes the role from founder Jon Reichlin, who will continue to advise and support Lombard and the team as chairman. Since assuming the role at Nathan in 2010, ...read more


Who’s on the move: Petzl America names new sales director; Smith adds marketing managers; plus additions at PrimaLoft, Klean Kanteen and more …

Petzl America, in Clearfield, Utah, promoted Tom Adams to be its new sales director. Adams worked as Petzl America’s Sport Division Manager for the past six years. In his new role, he will be responsible for driving sales across the Sport, Professional, and Headlamp divisions. ...read more


Who's on the move: Gene McCarthy new president at Merrell, plus new hires at Craft, 2XU and more...

Wolverine Worldwide named former Under Armour and Timberland executive Gene McCarthy as the new president of its Merrell brand, a newly created position, effective August 26. McCarthy joins Merrell with significant brand, strategy, product, marketing and operations experience in ...read more


Who’s on the Move: Lululemon taps former Burton, Tom’s exec as new CEO; plus new execs at Johnson Outdoors, Outdoor Research; and more ...

Lululemon, in Vancouver, Canada, tapped former Burton and Tom’s executive Laurent Potdevin as the company’s new CEO to replace Christine Day, who previously announced her resignation from the yoga brand. Potdevin most recently held the role of president at Toms Shoes, and before ...read more


Who’s on the move: Marc Blumberg new CEO at Choose, Ashley Arnold sponsored by Julbo, Groundswell PR to represent Fischer Sports and more…

Julbo USA, which specializes in performance eyewear, welcomes Ashley Arnold to its roster of sponsored athletes. Arnold, who took first at the Leadville 100 in mid-August, will be a solid addition to Julbo’s team of endurance athletes. Arnold came onto the ultrarunning scene as ...read more


On the Move: Elizabeth Maloy at Buffalo Communications, Andy Koehler at Puma, Mike Abbott at Keen, and more…

Buffalo Communications in Vienna, Va., a public relations, branding, marketing-communications and creative services firm, recently named Elizabeth Maloy public relations manager. Maloy will help Buffalo promote the outdoor and running collections from Danish shoemaker ECCO. A ...read more

David Kahan Birkenstock

Who’s on the move: David Kahan new CEO at Birkenstock; plus new hires at Balega, Alp-N-Rock, GU Energy and more …

Birkenstock USA, in Novato, Calif., will welcome David Kahan as its new CEO on June 1. Kahan brings more than 20 years experience as a senior leader at global footwear brands including Rockport, Reebok, Fila and Nike. He most recently served as president of the Footwear Group for ...read more


Who’s on the move: Tim Petrick returns to K2; Travis Huisman named CEO at McNett; Ashley Williams to head up Americas marketing at Amer; and more …

K2 Sports welcomed back Tim Petrick for a third go-around with the company, this time as president of K2 Sports global sales and marketing. Petrick previously worked with the Seattle-based brand as its vice president and general manager of the ski division from 1989 to 1997, and ...read more