Buffalo Communications in Vienna, Va., a public relations, branding, marketing-communications and creative services firm, recently named Elizabeth Maloy public relations manager. Maloy will help Buffalo promote the outdoor and running collections from Danish shoemaker ECCO. A former professional track and field athlete, Maloy was a four-time Division I All-American and four-year captain at Georgetown University. She placed seventh at the 2012 Olympic Trials (5,000 meters) and top-10 at five USA Track & Field Championships. She holds a bachelor’s degree in psychology and master’s degree in Liberal Studies from Georgetown University.
Puma has continued its management revamp with the appointment of Andy Koehler, former head of global sourcing at Adidas, as its new chief operating officer.
Verde PR & Consulting has hired action sports industry veteran Meghan Grabow as well as Alex Hunt, who is a former communications specialist and heli-skiing manager at Silverton Mountain Ski Area in Silverton, Colo. Verde’s digital services and content solutions divisions welcomed Amanda Markert, former online editor at SKI and Skiing Magazines.
HOKA One One, a division of Deckers Outdoor Corporation (NASDAQGS: DECK), recently announced the hire of two new sales agencies to support the brand’s growth in the Northwest and Southwest United States. True North, managed by Jenny Fredericks and Mike Stevens, will cover Washington, Oregon, Idaho, Montana and Alaska. The Hartford Sales Group, managed by Larry Hartford, will manage California, Arizona, and Nevada with his team of sales representatives from a central base in Laguna Niguel, Calif.
Karhu and Craft North America recently named Meagan Nedlo as its new run sales manager. Nedlo previously served as National Field Marketing Manager. Nedlo got her start in the industry as a technical representative for Mizuno, and then Brooks. A three-time NCAA All-American, she placed within the top 50 at the 2012 US Olympic Marathon Trials. In her new position, Nedlo will be responsible for creating and executing the North American run sales strategy, supporting product sell-in and sell-through and driving marketing initiatives.
Craft North America also announced Nora Lohrenz has been appointed the new bike sales manager for Craft North America. Lohrenz brings more than 13 years of industry experience to this position, having worked several different roles from sales representative to manager and as a buyer for companies like Rocky Mountain Bicycles and the former Supergo Bike Shops. Most recently, she started her own rep group, Momentum Sales, of which she is the owner and lead sales representative.
Patagonia Inc., the outdoor apparel company, announced the promotion of Doug Freeman as the company’s new chief operating officer. As chief operating officer, Freeman will provide strategic vision, leadership and operational expertise in directing Patagonia's business strategies both domestically and abroad. He will act as a key partner to Patagonia's sales, marketing and product teams. Freeman will report to Casey Sheahan, Patagonia's chief executive officer.
Pale Morning Media recently announced the addition of account manager Patrick Brown. Most recently, Brown served as the communications manager at Sugarbush Resort in Warren, Vt. His work included media relations, social media management, crisis communications, content creation, digital communications and partnership development. Brown’s previous experience includes ski industry sales and marketing roles in Alaska, Vermont, Utah and Chile, as well as multiple seasons on the retail floor at Christy Sports in Snowbird, Utah.
NATHAN, which specializes in hydration, visibility and performance gear, named Raleigh, N.C.-based French/West/Vaughan (FWV) as its public relations agency of record. FWV is headed up by Chairman and CEO Rick French.
Opedix, maker of Kinetic Health gear for performance, recovery and rehabilitation, has hired Backbone Media to manage its public relations and social media strategy. Opedix is headed up by Kim Gustafson and Backbone Media by Greg Williams, Nate Simmons and Penn Newhard.
Active Interest Media announced promotions within its Mountain Group. Bill Garrels and Andy Hawk both have new roles within the AIM family, as they join the Mountain Group’s Warren Miller Entertainment and NASTAR to lead partnership sales while working closely with the company's magazines. Garrels, formerly the publisher of AIM’s American Cowboy, is the new director of corporate partnerships for WME and NASTAR. The transition represents a return to a category and lifestyle he knows and loves: Garrels served as the Los Angeles-based Western Manager for SKI and Skiing from 2000 to 2004, and worked on Warren Miller partnerships during the latter part of his tenure. Hawk is the new director of industry partnerships for WME and NASTAR. He most recently served as AIM’s wintersports director, overseeing the SIA Snow Show Daily, and will continue in that capacity. Hawk began his career in sales and marketing with SKI and Skiing in 2001 and also worked on Warren Miller business. He moved on to roles as publisher of Ski Racing magazine and marketing director for the Professional Ski Instructors of America and the American Association of Snowboard Instructors before joining AIM full-time in the spring.
Wolverine Worldwide named former Under Armour and Timberland executive Gene McCarthy as the new president of its Merrell brand, a newly created position, effective August 26. McCarthy joins Merrell with significant brand, strategy, product, marketing and operations experience in ...read more
Clif Bar & Company, in Emeryville, Calif., promoted its president and chief operating officer, Kevin Cleary, to CEO. Cleary will focus on expanding Clif Bar’s growth in the sports nutrition and healthy snacks category while continuing to lead the company’s day-to-day business ...read more
Icebreaker recently announced Rob Fyfe has stepped up his involvement to become executive chairman. Icebreaker founder and Chief Executive Officer Jeremy Moon said he is thrilled to have Fyfe more involved in the business. Fyfe will have an active day-to-day role working on ...read more
Sherpa Adventure Gear recently welcomed three members to its staff who will support the company’s product design and development and customer service teams. Gina Heard is the company’s new apparel and quality control manager; Hannah Todd has joined as product development ...read more
Amer Sports Americas, in Ogden, Utah, announced several promotions, specifically within top-level sales and commercial director positions. The company promoted Nora Stowell to its U.S. vice president of sales in all categories of Salomon, Suunto and Atomic. Stowell also will ...read more
Penguin Brands in Sharon Hill, Pa., recently named Nathan Executive Vice President Bridgit Lombard as its CEO. She assumes the role from founder Jon Reichlin, who will continue to advise and support Lombard and the team as chairman. Since assuming the role at Nathan in 2010, ...read more
Leki, which specializes in trekking/ski poles and gloves, announced that one year after the tragic death of Leki CEO Klaus Lenhart, his widow Waltraud Lenhart has embraced her new role as CEO with the family company. Lenhart continues to lead the family business that she ...read more
Public relations agency SnL Communications has signed Vivobarefoot, specialists in barefoot shoes. Founded in 2004 by Terra Plana, Vivobarefoot is headquartered in London and the U.S. distributor is in Santa Monica, Calif. SnL Principal Staci Levine will oversee all publicity for ...read more
Equip Outdoor Technologies Ltd., the parent company of technical outdoor brands Rab and Lowe Alpine, announced Chris Tennal as its U.S. sales manager. Tennal will manage two national sales teams covering the Rab and Lowe Alpine brands and will be based out of the USA head office ...read more