On the move: Alicia Gies at Baffin, Rich Harper at OIA, Evan Wert at Icebug and more

Find out who’s on the move in the outdoor industry.
  • Icebreaker recently announced Rob Fyfe has stepped up his involvement to become executive chairman. Icebreaker founder and Chief Executive Officer Jeremy Moon said he is thrilled to have Fyfe more involved in the business. Fyfe will have an active day-to-day role working on various strategic projects. He has been on Icebreaker's board for 12 months and stepped down as CEO of Air New Zealand late last year, where he was credited with driving a turnaround in the airline's strategy and culture, as well as keeping it profitable during tough economic times.
  • The Pacific Crest Trail Association’s board of directors recently appointed outdoor industry executive Tim McGuire to the board, broadening the expertise of those overseeing the work of the nonprofit. McGuire is a longtime outdoor industry executive who lives in the Portland, Ore. area, where he is a business unit director for Keen. The appointment marks a move by the nonprofit to enlist more industry help in its mission to protect, preserve and promote this footpath, which many consider the crown jewel of the National Scenic Trails system.
  • Backbone Media, in Carbondale, Colo., recently announced its newest client, The Clymb. The Clymb is one of the outdoor industry's fastest-growing and most progressive retailers. Backbone Media is headed up by Penn Newhard, Nate Simmons and Greg Williams. The Clymb is headed by Cec Annett and Kelly Dachtler.
  • Bad Elf, manufacturer of Apple-approved accessories that enable the iPod touch, iPhone and iPad to receive real time GPS data on board via satellite, has chosen Coatney Sales, Inc. (CSI) to represent the company’s product line in the Great Lakes and Midwestern states of the U.S. Coatney Sales is headed by Craig Coatney and is headquartered in Fremont, Ind. The CSI team has more than 50 years combined experience representing manufacturers of marine OEM and aftermarket products.
  • SKINS Compression, which specializes in gradient compression sportswear, announced that sales representative Conor Fournier has joined the brand. In the past six months, Fournier has joined forces with SKINS North America as an independent rep to focus on forming and expanding partnerships in northern California. Fournier is an accomplished Ironman athlete in addition to a passionate runner and cyclist, making him a perfect fit for the SKINS culture and brand. He also brings a deep knowledge and understanding of the retail world due to his previous experience as head buyer for Nytro Sports.
  • Baffin recently announced the addition of Alicia Gies as its new communications coordinator. Gies will be working alongside Jeff Wellwood in the marketing department. She will handle all editorial coverage as well as scheduling interviews and media appearances.
  • Verde PR and Consulting, led by Kristin Carpenter-Ogden recently announced the addition of Mio as its newest client. Mio is a pioneer in the field of heart rate monitoring for athletes, and at the upcoming Outdoor Retailer Summer Market the company is launching a highly innovative product called MIO Alpha. The Alpha is the world's first performance level, strapless, continuous heart-rate monitor you can wear on your wrist.
  • Boa Technology Inc., maker of the Boa Closure System, has hired Alois Badegruber to head its European-based sales, marketing and service efforts. Badegruber will work with Boa founder Gary Hammerslag, who relocated to the continent earlier this year to focus on Boa’s expansion in the European, Middle Eastern and African markets. Badegruber, who hails from Austria, most recently worked for Puma as head of footwear merchandising EEMEA, prior to which he was the director of international product marketing for MBT footwear. He was previously a key account manager and product specialist at W.L. Gore & Associates and worked for Salomon for eight years in global product management, dating back to the brand’s original outdoor footwear launch.
  • Icebug Footwear recently announced the appointment of Evan Wert as North American director of sales and marketing, for both Icebug Footwear and ArchFlex Insoles. Evan will be charged with bolstering the brand image in North America as Icebug restructures North American operations and begins distribution of its proprietary traction footwear and ArchFlex Insoles. Wert joins Icebug after a 30-year career in the footwear and outdoor industries, which includes opening one of the first custom ski boot fitting shops, in Breckenridge, Colo., in 1983. Since then, he has spent his time in both the retail and manufacturing sides of the footwear industry.
  • Outdoor Industry Association (OIA) has hired Rich Harper as trade policy adviser. In this role, Harper will promote OIA’s trade and business policy goals, focusing on tariff reform, the U.S. OUTDOOR Act and international trade agreements. Harper will work from OIA’s Washington, D.C., offices, which the organization established in 2012 to advance the outdoor industry’s recreation, trade and business policy agendas on Capitol Hill. He will play a key role in policy development and analysis, political engagement and grassroots organizing. Harper comes to OIA from the office of Sen. Dianne Feinstein (D-Calif.), where he was the legislative assistant for trade, foreign policy and defense, advising the senator on all policy and legislative matters. Harper began his career as a legislative correspondent with Sen. Feinstein in 1998.
  • Cascade Designs, Inc. announced the appointment of Lathrop Associates as its new Northeast sales agency of record. Lathrop Associates will manage the company’s flagship outdoor brands — Therm-a-Rest , MSR, SealLine, Platypus, E-Case, PackTowl, Hummingbird and Tracks — for the New England region, including Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont and Maine. Lathrop Associates is headed by Chris Lathrop.
  • Vestis Retail Group, LLC (Vestis), announced the appointment of James Petty as chief executive officer. Vestis, owned by affiliates of private equity firm Versa Capital Management, LLC (Versa), encompasses Bob's Stores (Bob's), a retailer of value-oriented footwear, apparel and work wear, and Eastern Mountain Sports (EMS), the outdoor retailer. Mark Walsh, a Versa managing director who has served as chief executive officer of Vestis, will remain its chairman, overseeing the Vestis investment for Versa.
  • Arc’teryx Equipment, the company known for its premium high-performance outdoor products, announced the appointment of Trudi Boswell as the brand’s commercial manager, Arc’teryx North Zone.
  • Big City Mountaineers recently elected three veterans of the outdoor industry to its board of directors: Angela Chen from The North Face, Chip Coe from Chaco and Mike Wallenfels from Timbuk2. Chen is chief financial officer for The North Face and brings significant financial experience and expertise in international business development and financial scaling of resources to her role as a BCM Trustee. Coe, general manager of Wolverine World Wide’s Chaco Footwear, brings expertise in strategic planning, team-building and business development to BCM. Prior to joining Wolverine World Wide, Coe was president and CEO of Smartwool. Chief executive officer for Timbuk2, Mike Wallenfels, is an outdoor industry icon with a career spanning three decades. Wallenfels is well known for his work as president of Mountain Hardwear, where we grew the brand into more product categories, retail channels and global markets. Wallenfels also served on the Outdoor Industry Association Board of Directors for 10 years where he was an active chair for several committees including the board chair role for his final two years.
  • Protect Our Winters (POW) announces today that Matt McClain has been named vice president of development and operations. A 25-year veteran of the action and outdoor sports industry, McClain spent the last 11 years as the director of marketing and communications for the Surfrider Foundation, where he played an instrumental role in developing several of the organization’s biggest efforts, including the Save Trestles campaign and International Surfing Day.



On the move: Hamish Ogilvie at Implus; Rich Harper at OIA; Jeff Browning at Patagonia; and more

Public relations agency SnL Communications has signed Vivobarefoot, specialists in barefoot shoes. Founded in 2004 by Terra Plana, Vivobarefoot is headquartered in London and the U.S. distributor is in Santa Monica, Calif. SnL Principal Staci Levine will oversee all publicity for ...read more


On the move: Martin Davis-Skjøth at Bomber Gear, Cathy Quain at Icebreaker, Kevin Kelly at Nathan, and more

Sherpa Adventure Gear recently welcomed three members to its staff who will support the company’s product design and development and customer service teams. Gina Heard is the company’s new apparel and quality control manager; Hannah Todd has joined as product development ...read more


Who's on the move: Bridgit Lombard ascends to CEO at Penguin Brands; plus moves at Speedo, REI, Ruffwear and more ...

Penguin Brands in Sharon Hill, Pa., recently named Nathan Executive Vice President Bridgit Lombard as its CEO. She assumes the role from founder Jon Reichlin, who will continue to advise and support Lombard and the team as chairman. Since assuming the role at Nathan in 2010, ...read more


On the Move: Elizabeth Maloy at Buffalo Communications, Andy Koehler at Puma, Mike Abbott at Keen, and more…

Buffalo Communications in Vienna, Va., a public relations, branding, marketing-communications and creative services firm, recently named Elizabeth Maloy public relations manager. Maloy will help Buffalo promote the outdoor and running collections from Danish shoemaker ECCO. A ...read more

Icebug® USA Appoints Evan Wert to President

Bellingham, WA (March 11, 2014)- Icebug® is pleased to announce the promotion of Evan Wert to President at Icebug USA. Evan formerly served as Head of Sales and Marketing in North America. As president, Evan’s duties will include oversight of all brand logistics in North America, ...read more


Who's on the move: Gene McCarthy new president at Merrell, plus new hires at Craft, 2XU and more...

Wolverine Worldwide named former Under Armour and Timberland executive Gene McCarthy as the new president of its Merrell brand, a newly created position, effective August 26. McCarthy joins Merrell with significant brand, strategy, product, marketing and operations experience in ...read more

Evan Wert

Icebug™ Appoints Evan Wert To Head North American Efforts

Icebug Footwear is pleased to announce the appointment of Evan Wert as North American Director of Sales and Marketing, for both Icebug Footwear and ArchFlex Insoles. Evan will be charged with bolstering the brand image in North America as Icebug restructures North American ...read more


On the Move: New CEO at Clif Bar and Klean Kanteen, plus changes at Vernon Mills, Moving Comfort and Brooks Running

Clif Bar & Company, in Emeryville, Calif., promoted its president and chief operating officer, Kevin Cleary, to CEO. Cleary will focus on expanding Clif Bar’s growth in the sports nutrition and healthy snacks category while continuing to lead the company’s day-to-day business ...read more


Who’s on the Move: Columbia names new senior VP; Big Agnes hires and promotes 9, Icebug expands in North America and more …

Columbia Sportswear Co., in Portland, Ore., named Russ Hopcus as its senior vice president of North American sales. In the newly created position, Hopcus will develop and execute wholesale sales and distribution strategies for the company’s Columbia and Sorel brands in the U.S. ...read more