SNEWS Qs: There are enough yoga pants; it’s time to focus on shirts

Tiffany Breckenridge talks business, fashion and inspiration.
Author:
Updated:
Original:

Women consumers often like to support female-led companies like YogaGlyphs, a new yoga apparel company co-founded by Tiffany Breckenridge.

YogaGlyphsPic

SNEWS recently chatted with Breckenridge about her new line of shirts, which she will launch at the outdoor industry’s upcoming Outdoor Retailer Summer Market in Salt Lake City, and what inspired her to start her company.

According to a study by U.S. research firm MRI, there were 16.3 million yoga practitioners as of 2012. That number is expected to grow as yoga gains steam as a cross-training tool for multiple sports and as a means of relaxation in an ever-stressful world.

Tell us about your brand and products:
Our product is made with every woman in mind. The woman who is short on time, works out but needs to be in 20 different places immediately after her workout. The yoga/lifestyle industry has done a great job of giving us amazing workout pants, but what we needed next were tops to finish off our outfits. Yes, outfits. What you wear to the gym is now the outfit that will carry you through out the day and sometimes into the evening. YogaGlyphs tees were made to pivot you through your day, allowing the woman to feel confident and fashionable as she moves from class to errands to dinner.

What were you, as the founder of the company, doing before this?
I worked for Old Navy in San Francisco in its merchandising/design department

Where did your inspiration come from?
The brand started when my business partner and I were in [yoga] teacher training. We were trying to learn the postures and had originally come up with the idea for water bottles.

What’s the one best feature of your product?
With YogaGlyphs, woman get affordable fashion mixed with Zen.

What has been your biggest challenge?
All of our products are made in Los Angeles; however, we both live in Nashville.

Who do you look up to in the industry?
I look up to the women who have started successful brands: Tory Burch, Alice and Olivia, Rachel Zoe.

Who do you want to compete against in the industry?
This is going to sound cliché, but we really don’t want to compete. We just want to clothe the yogis that love our tees and our message!

Related

TNFYoga

SNEWS Qs: The North Face's Kevin Joyce talks yoga

While The North Face is focusing on getting its “trail cred” back — according to this story in Bloomberg, anyway — it’s also been branching out to activities like yoga. With yoga continuing to gain popularity, we’re seeing more yoga products from traditional outdoor companies, ...read more

Pink

SNEWS Qs: CrossFit about community, competition

Functional, CrossFit-type workouts are creeping into the training programs for athletes from everyday folks to mountain athletes. That's because functional fitness not only helps people get fit, but also helps avoid injuries during everyday activities by creating a more agile ...read more

TomMurrayThumb

SNEWS Qs: TomTom makes smart technology accessible in new fitness watches

TomTom is well known for its GPS navigation, but few know that the company has been powering the popular Nike+ Sportwatch for years. Considering the product's success, its no surprise that TomTom is officially getting into the fitness watch business, debuting its first product ...read more

FITNESSEMQs

SNEWS Qs: Boost your business in the 'Sheconomy,' and capitalize on female purchasing power

It’s not a man’s world. At least not when it comes to buying power — in fact, Time Magazine refers to it as the “sheconomy.” A social marketing website by (almost) the same name, She-conomy, claims that 85 percent of all brand purchases are made by women. According to Nielsen ...read more

Neck_hot-cold

SNEWS Qs: High-tech version of regular old frozen peas = FrozenPeaz

If your mother was anything like ours, when you got hurt the first response was: “Ice it.” Usually with a package of peas or corn straight from the freezer. We suspect MaryCarol Dolivier had a similar upbringing. Dolivier developed a product called FrozenPeaz following two key ...read more

Fitness Equipment

SNEWS Qs: Lifecore's Roger Bates talks new cardio for CrossFit

Usually Roger Bates and his fitness equipment company Lifecore are staples at the upcoming Health and Fitness Business Expo, but this year they will be absent. Mostly, he said, it is because he gets a bigger return on his investment at shows like IHRSA and Athletic Business ...read more

ZootSNEWSQs

SNEWS Qs: Zoot’s missing the party, but is still bringing treats

Outdoor Retailer is like the big party everybody wants to go to, but not everyone can make it. This time around, a lot of companies are missing out on the fun, like Isis and Zoot Sports, but they have some cool, notable products (and some great insight to industry trends). We ...read more

Oiselle

SNEWS Qs: Oiselle CEO discusses why women and women's products rule

New women's-only brands seem to be launching every season. Sally Bergesen, CEO at women’s running apparel brand Oiselle, said women rule — and that’s why so many female-oriented brands have popped up in recent years. Women do indeed control a majority of the global spending ...read more

NewtonCraigHeisnerThumb

SNEWS Qs: Newton's Craig Heisner seeks to reach more runners with lower price point

When we first slipped on a pair of Newtons last summer, we didn’t want to take them off. We had tried a ton of running shoes that day, and instantly were smitten with the bounciness and comfort we felt when we strode on the store's treadmill. We sauntered up to the cash ...read more