Who's on the move: Gene McCarthy new president at Merrell, plus new hires at Craft, 2XU and more...

Find out who's on the move in the outdoor industry.
  • Wolverine Worldwide named former Under Armour and Timberland executive Gene McCarthy as the new president of its Merrell brand, a newly created position, effective August 26. McCarthy joins Merrell with significant brand, strategy, product, marketing and operations experience in the industry, including leadership roles as senior vice president of footwear for Under Armour, co-president for Timberland, senior vice president of global footwear for Reebok, and a variety of leadership roles in his many years with Nike.
  • Wolverine Worldwide also announced the appointment of Jodi K. Watson to the position of consumer direct president, reporting to Blake W. Krueger, Wolverine's chairman, CEO and president. In her new role, Watson will be responsible for direct-to-consumer operations for the company, including stores and ecommerce. Watson was most recently vice president of ecommerce for the company, leading Wolverine's global digital strategy. She has served on its retail leadership team since joining the Company in 2009.
  • Craft Sportswear North America recently announced the hiring of Katie Gould Swenson as its sales and marketing manager for Craft base layers and Nordic skiing. As part of this newly created position, Swenson will be responsible for creating an in-store merchandising solution, improving educational tools for retailer sales staff, launching a new Nordic custom program and refining a collection that is more geared toward a North American market. Swenson joins Craft with more than a dozen years of professional experience in the outdoor industry, including leadership positions with Salomon and Swix. Most recently, she worked as the national sales manager at Tecnica Outdoor. As a student, Gould skied competitively for Bates College and then went on to coach for programs at the Ford Sayer Ski Clinic, the National Sports Foundation and Dartmouth College. She spent four years as the U.S. Nordic Team Manager.
  • Boulder, Colo.-based Catalyst Communications, headed up by President Lynn Guissinger, recently announced the addition of several new clients including Backwoods, Half-Moon Outfitters, Hudson Trail Outfitters and Mountain High Outfitters. Catalyst has designed and produced award-winning print and digital catalogs in the outdoor industry for over a decade and in the bicycle industry for nearly 30 years. More recently, Catalyst has expanded its services to the running and snow sports industries.
  • 2XU, which specializes in high-performance fitness apparel, recently welcomed long course triathlete Terry Kennedy to its portfolio of brand Ambassadors. A 2013 Ironman Melbourne finisher and 2013 Ironman World Championship qualifier, 34-year-old Kennedy's "road to Kona" has been inspirational. In November 2011, seven months after his son Archie was born with a rare brain condition, his father was diagnosed with prostate cancer. In his father’s honor, a then overweight, unfit and unmotivated Kennedy decided to set himself a goal of running a marathon for the very first time. However, in May 2012, just five days prior to his marathon, Kennedy suffered from a brain stem stroke and heart attack; leaving him with no ability to walk, talk or see. Determined to achieve his original goal, Kennedy aggressively fought to restore his speech, vision and mobility, and within two months of finally leaving the hospital, he completed his marathon. He didn’t stop there. With plenty of cycling and swimming to further aid rehabilitation, Kennedy set a new goal — to complete an Ironman. Aggressive training followed, and in March 2013, Kennedy crossed the Ironman Melbourne finish line to achieve his mission.
  • Fitletic, which specializes in hydration belts and running belts, recently hired Jillian Lopez as the newest member of its public relations team.



Who's on the move: New hires and promotions at Mountainsmith, 2XU, Nemo and more...

Mountainsmith in Golden, Colo., recently announced the promotion of Jeremy Dodge as the company’s new digital marketing manager. Dodge, who has been with the company since 2012, brings nearly a decade of marketing experience, a vast understanding of the brand and an adventurous ...read more


On the Move: New CEO at Clif Bar and Klean Kanteen, plus changes at Vernon Mills, Moving Comfort and Brooks Running

Clif Bar & Company, in Emeryville, Calif., promoted its president and chief operating officer, Kevin Cleary, to CEO. Cleary will focus on expanding Clif Bar’s growth in the sports nutrition and healthy snacks category while continuing to lead the company’s day-to-day business ...read more


Who's on the move: Bridgit Lombard ascends to CEO at Penguin Brands; plus moves at Speedo, REI, Ruffwear and more ...

Penguin Brands in Sharon Hill, Pa., recently named Nathan Executive Vice President Bridgit Lombard as its CEO. She assumes the role from founder Jon Reichlin, who will continue to advise and support Lombard and the team as chairman. Since assuming the role at Nathan in 2010, ...read more


Who’s on the move: New hires at PrimaLoft, Oboz, Nathan and more …

PrimaLoft, in Albany, N.Y., appointed Lynne Richardson as a new territory sales manager. Richardson, with more than 25 years of sales experience, will be based in Chicago and work closely with Eileen Berner, director of sales for North America and Asia. Richardson most recently ...read more


Who’s on the move: EORA names Michael Schmidt as president; plus new hires at Jones Snowboards and Redington

The Eastern Outdoor Reps Association (EORA) elected Michael Schmidt as its new association president, replacing Norman Pitt, who served the past two years. Schmidt is a principal rep with Velocity Sales & Marketing, an independent sales agency based out of Stowe, Vt. with offices ...read more


Who’s on the move: Primus looks to expand in North America with new sales director; plus changes at Wolverine, Optic Nerve, GU and more …

Primus appointed Robert Boland as the brand’s new director of sales. Boland will manage existing sales representatives, agencies and channels while looking for new opportunities to grow the brand in North America. He will report to John Walbrecht, CEO of Primus’s parent company ...read more


Who’s on the move: New leadership team hires Icelantic, Black Diamond, First Descents and more …

Icelantic LLC, in Denver, appointed Annelise Loevlie as its new CEO. Loevlie, a long time friend and co-worker Icelantic Founder and former CEO Ben Anderson, has been with the company since 2005, holding virtually every position in the alpine ski brand from CFO to marketing ...read more


Who’s on the move: Petzl America names new sales director; Smith adds marketing managers; plus additions at PrimaLoft, Klean Kanteen and more …

Petzl America, in Clearfield, Utah, promoted Tom Adams to be its new sales director. Adams worked as Petzl America’s Sport Division Manager for the past six years. In his new role, he will be responsible for driving sales across the Sport, Professional, and Headlamp divisions. ...read more


Who’s on the Move: Columbia names new senior VP; Big Agnes hires and promotes 9, Icebug expands in North America and more …

Columbia Sportswear Co., in Portland, Ore., named Russ Hopcus as its senior vice president of North American sales. In the newly created position, Hopcus will develop and execute wholesale sales and distribution strategies for the company’s Columbia and Sorel brands in the U.S. ...read more