Who’s on the move: New hires at PrimaLoft, Oboz, Nathan and more …

Find out who's being hired and promoted in the outdoor industry.
  • PrimaLoft, in Albany, N.Y., appointed Lynne Richardson as a new territory sales manager. Richardson, with more than 25 years of sales experience, will be based in Chicago and work closely with Eileen Berner, director of sales for North America and Asia. Richardson most recently served as the Mid-West account manager at Polartec. Before that, she worked for Guilford Mills Inc., as its sales manager. She also previously managed sales accounts for Malden Mills Industries, Margolis-Hertzberg Inc., and Mindscape Inc.
  • Oboz Footwear, in Bozeman, Mont., added Elizabeth Sinclair to its customer service team, where she will also assist with dealer services. Sinclair previously worked for specialty retailer Madison River Fishing Co. and also served as a concierge at Big Sky Resort.
  • Nathan, in Sharon Hill, Pa., named Ty Wivell as the brand’s eastern regional sales manager. Wivell will lead relationship development and business planning with key accounts to further Nathan’s educational initiatives, merchandising programs, and sales goals in the Running Essentials category, all while overseeing a sales force from North Dakota to the east coast. Wivell previously served as national sales manager for Daymen US Inc., and was a senior associate at Stoner-Andrews, Inc. supervising sales and service to brands including CamelBak, Clif Bar, Mountain Hardwear, Montrail, Timbuk2 and Sierra Designs. Wivell also served on the Eastern Outdoor Reps Association from 2007 to 2011 as vice president of the New England Chapter.
  • Sherpa Adventure Gear, in Kent, Wash., added Ray Ferrand to its sales team. Based out of Hyde Park, N.Y. Ferrand will cover the Mid-Atlantic states, including Maryland, Delaware, New Jersey New York and Pennsylvania, working closely with Sherpa North American Sales Director Bill Chandler in Connecticut, Rhode Island, Massachusetts, New Hampshire and Maine. Ferrand, who got his start in the outdoor industry at Paragon Sporting Goods in 1973 went on to form Ferrand Associates and served twice as president of the Eastern Outdoor Reps Association. He also represents ENO, Point6, TrekSta, Perfect Storm, Snow Peak and Tilley hats.
  • Outdoor Retailer, in San Juan Capistrano, Calif., hired Kate Blom-Lowery as Director of Public Relations. After a recent move to bring public relations in-house, Lowery will work with the Outdoor Retailer marketing team to develop and execute communications strategies that will include public relations for Outdoor Retailer's Summer and Winter Market shows with a focus on bringing more exposure to the industry's established and growing brands. Lowery will also work to develop website communications and a social media presence, providing a platform for the outdoor community to convene year-round. In addition, she will help with parent company Emerald Expositions' Sports Licensing and Tailgate Show, a yearly trade event dedicated to sports league and team sports merchandise. Lowery previously served as the associate director of marketing communications at the National Association of Music Merchants and she held other marketing and communication titles at consumer brands Intuit, Sony, Union Bank and Qualcomm.
  • Team USA named Doctor Gloria Beim as chief medical officer for the 2014 Olympic Winter Games in Sochi, Russia, where she will coordinate 50 medical professionals to provide all medical care for the Team USA athletes. Beim, who provided medical care at the 2012 and 2004 Olympic Games as well as other global competitions, bases her Alpine Orthopedics practice in Gunnison, Crested Butte and Telluride, Colo. and she is the author of "The Female Athlete’s Body Book."
  • BH Bikes, in Foothill Ranch, Calif., named Gene DiMenna as its U.S. national sales manager. DiMenna has 27 years in the cycling industry and has managed sales nationally for Trek, and globally for LeMond and DeFeet brands respectively.

Have any new hire or promotion news to share? Email us and we’ll get it in next week’s column.



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