Who’s on the move: New hires at PrimaLoft, Oboz, Nathan and more …

Find out who's being hired and promoted in the outdoor industry.
Author:
Updated:
Original:
  • PrimaLoft, in Albany, N.Y., appointed Lynne Richardson as a new territory sales manager. Richardson, with more than 25 years of sales experience, will be based in Chicago and work closely with Eileen Berner, director of sales for North America and Asia. Richardson most recently served as the Mid-West account manager at Polartec. Before that, she worked for Guilford Mills Inc., as its sales manager. She also previously managed sales accounts for Malden Mills Industries, Margolis-Hertzberg Inc., and Mindscape Inc.
  • Oboz Footwear, in Bozeman, Mont., added Elizabeth Sinclair to its customer service team, where she will also assist with dealer services. Sinclair previously worked for specialty retailer Madison River Fishing Co. and also served as a concierge at Big Sky Resort.
  • Nathan, in Sharon Hill, Pa., named Ty Wivell as the brand’s eastern regional sales manager. Wivell will lead relationship development and business planning with key accounts to further Nathan’s educational initiatives, merchandising programs, and sales goals in the Running Essentials category, all while overseeing a sales force from North Dakota to the east coast. Wivell previously served as national sales manager for Daymen US Inc., and was a senior associate at Stoner-Andrews, Inc. supervising sales and service to brands including CamelBak, Clif Bar, Mountain Hardwear, Montrail, Timbuk2 and Sierra Designs. Wivell also served on the Eastern Outdoor Reps Association from 2007 to 2011 as vice president of the New England Chapter.
  • Sherpa Adventure Gear, in Kent, Wash., added Ray Ferrand to its sales team. Based out of Hyde Park, N.Y. Ferrand will cover the Mid-Atlantic states, including Maryland, Delaware, New Jersey New York and Pennsylvania, working closely with Sherpa North American Sales Director Bill Chandler in Connecticut, Rhode Island, Massachusetts, New Hampshire and Maine. Ferrand, who got his start in the outdoor industry at Paragon Sporting Goods in 1973 went on to form Ferrand Associates and served twice as president of the Eastern Outdoor Reps Association. He also represents ENO, Point6, TrekSta, Perfect Storm, Snow Peak and Tilley hats.
  • Outdoor Retailer, in San Juan Capistrano, Calif., hired Kate Blom-Lowery as Director of Public Relations. After a recent move to bring public relations in-house, Lowery will work with the Outdoor Retailer marketing team to develop and execute communications strategies that will include public relations for Outdoor Retailer's Summer and Winter Market shows with a focus on bringing more exposure to the industry's established and growing brands. Lowery will also work to develop website communications and a social media presence, providing a platform for the outdoor community to convene year-round. In addition, she will help with parent company Emerald Expositions' Sports Licensing and Tailgate Show, a yearly trade event dedicated to sports league and team sports merchandise. Lowery previously served as the associate director of marketing communications at the National Association of Music Merchants and she held other marketing and communication titles at consumer brands Intuit, Sony, Union Bank and Qualcomm.
  • Team USA named Doctor Gloria Beim as chief medical officer for the 2014 Olympic Winter Games in Sochi, Russia, where she will coordinate 50 medical professionals to provide all medical care for the Team USA athletes. Beim, who provided medical care at the 2012 and 2004 Olympic Games as well as other global competitions, bases her Alpine Orthopedics practice in Gunnison, Crested Butte and Telluride, Colo. and she is the author of "The Female Athlete’s Body Book."
  • BH Bikes, in Foothill Ranch, Calif., named Gene DiMenna as its U.S. national sales manager. DiMenna has 27 years in the cycling industry and has managed sales nationally for Trek, and globally for LeMond and DeFeet brands respectively.

Have any new hire or promotion news to share? Email us and we’ll get it in next week’s column.

Related

AnneliseLoevlie_IcelanticSkis

Who’s on the move: New leadership team hires Icelantic, Black Diamond, First Descents and more …

Icelantic LLC, in Denver, appointed Annelise Loevlie as its new CEO. Loevlie, a long time friend and co-worker Icelantic Founder and former CEO Ben Anderson, has been with the company since 2005, holding virtually every position in the alpine ski brand from CFO to marketing ...read more

MalloryBurdaSmithOptics

Who’s on the move: New hires at Smith Optics, Nathan, Hydro Flask, Mio and PrimaLoft

Smith Optics, in Ketchum, Idaho, appointed Mallory Burda as endurance promotions manager. Burda will oversee the growth of Smith’s eyewear and accessories among the cycling, triathlon and running divisions for the brand. She spent the past four years as U.S. sports marketing ...read more

WhosOnTheMove_JonHechtkopf_SmithOptics

Who’s on the move: Petzl America names new sales director; Smith adds marketing managers; plus additions at PrimaLoft, Klean Kanteen and more …

Petzl America, in Clearfield, Utah, promoted Tom Adams to be its new sales director. Adams worked as Petzl America’s Sport Division Manager for the past six years. In his new role, he will be responsible for driving sales across the Sport, Professional, and Headlamp divisions. ...read more

Moving-Shaking09sm.jpg

Who’s on the Move: Columbia names new senior VP; Big Agnes hires and promotes 9, Icebug expands in North America and more …

Columbia Sportswear Co., in Portland, Ore., named Russ Hopcus as its senior vice president of North American sales. In the newly created position, Hopcus will develop and execute wholesale sales and distribution strategies for the company’s Columbia and Sorel brands in the U.S. ...read more

Moving-Shaking09sm.jpg

On the move: New executive sales team at Amer Sports; new CEO at Cocona; and other changes at Columbia, Black Diamond, Isis and more ...

Amer Sports Americas, in Ogden, Utah, announced several promotions, specifically within top-level sales and commercial director positions. The company promoted Nora Stowell to its U.S. vice president of sales in all categories of Salomon, Suunto and Atomic. Stowell also will ...read more

EORAPresident_MichaelSchmidt

Who’s on the move: EORA names Michael Schmidt as president; plus new hires at Jones Snowboards and Redington

The Eastern Outdoor Reps Association (EORA) elected Michael Schmidt as its new association president, replacing Norman Pitt, who served the past two years. Schmidt is a principal rep with Velocity Sales & Marketing, an independent sales agency based out of Stowe, Vt. with offices ...read more

MagdalenaBoulet_GU

Who’s on the move: Primus looks to expand in North America with new sales director; plus changes at Wolverine, Optic Nerve, GU and more …

Primus appointed Robert Boland as the brand’s new director of sales. Boland will manage existing sales representatives, agencies and channels while looking for new opportunities to grow the brand in North America. He will report to John Walbrecht, CEO of Primus’s parent company ...read more

SeanGavin_Thumnail

Who’s on the move: Scarpa boosts sales and marketing teams, Ruffwear and Columbia add in Europe, a national merchandiser expands to outdoor retail, and more …

Scarpa North America, Boulder Colo., made several new hires and promotions to boost its sales and marketing teams. The company promoted dealer sales service rep Shunnie Chen to grassroots marketing coordinator, where she will oversee athlete sponsorship and support of Scarpa ...read more

Moving-Shaking09sm.jpg

Who’s on the Move: Lululemon taps former Burton, Tom’s exec as new CEO; plus new execs at Johnson Outdoors, Outdoor Research; and more ...

Lululemon, in Vancouver, Canada, tapped former Burton and Tom’s executive Laurent Potdevin as the company’s new CEO to replace Christine Day, who previously announced her resignation from the yoga brand. Potdevin most recently held the role of president at Toms Shoes, and before ...read more