Who’s on the Move: Columbia names new senior VP; Big Agnes hires and promotes 9, Icebug expands in North America and more …

Find out who’s on the move in the outdoor industry.

Columbia Sportswear Co., in Portland, Ore., named Russ Hopcus as its senior vice president of North American sales. In the newly created position, Hopcus will develop and execute wholesale sales and distribution strategies for the company’s Columbia and Sorel brands in the U.S. and Canada. Hopcus previously served as vice president of global sales and market development at Keen Footwear since 2010, and before that was president of Icebreaker North America and senior vice president of U.S. sales at Adidas USA. In a related move, Joe Craig, Columbia national apparel sales manager, was promoted to vice president of U.S. apparel sales for the Columbia brand, reporting to Hopcus.

Icebreaker, in New Zealand, promoted Ladislav Masek promoted to serve as company’s Eastern Europe country manager. Masek will be responsible for strategically developing and implementing Icebreaker’s wholesale business strategy in Eastern Europe, and integrating Icebreaker´s global retail and eCommerce strategy in the territory. He will be based in Icebreaker’s office in Prague, Czech Republic.

Baffin, in Ontario, Canada, added four positions to coincide with a new 67,000-square-foot warehouse. Chris Kabas and Chris Penner joined the company’s sales department. Kabas will deal primarily with industrial sales, while Penner will be focus on the outdoor market in southern Ontario. Alicia Gies and Kristi Boulton joined the company’s marketing department. Gies will take on her new role as Baffin’s communications coordinator, while Boulton will be styling the brand as the company’s graphic designer.

Icebug, in Sweden, continues to increase its North American presence, hiring four new rep groups in the United States. Andy Anderson and Keith Reis of the Sanitas Sale Group will cover Colorado, Utah, Wyoming and New Mexico. Dane Stephenson of Leading Edge Northwest will serve Washington, Oregon, Idaho and Alaska. JJ Anderson of Pacific Recreations Sales Inc. will handle California, Arizona and Nevada. John Ulvilden of Maelstrom Sports will serve Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa, Missouri, Kansas, Ohio, Michigan and Indiana. Icebug currently is interviewing to fill Mid-Atlantic, Northeast and Canadian territories for the Icebug Footwear line and ArchFlex Insoles.

Bomber Gear, in Greenville, S.C., hired Martin Davis-Skjøth as its new head of design. Davis-Skjøth previously worked with Nike International as a product designer, at Reebok International as a lead/senior designer and at the online trend agency WGSN as head of sport, where he was responsible for interpreting and communicating global active wear trends. Most recently, since 2010, Davis-Skjøth was men’s design manager for Under Amour’s inline sport and combined training performance apparel, the company’s largest category.

Backbone Media, in Carbondale, Colo., named Ian Anderson as a partner. Anderson, who serves as the firm’s PR director, joins partners Penn Newhard, Nate Simmons and Greg Williams in leading the agency.

Big Agnes, in Steamboat Springs, Colo., announced five new hires and four staff promotions. Greg Fritz was hired as Big Agnes’ first director of finance and will work closely with the accounting team to meet the demands of increased workload. Linda Curzon will serve as the company’s first dealer and customer service manager after serving in a similar role at SmartWool. Adam Eimers, also from SmartWool, will serve as inventory analyst. Sally Gentling joins the design team as a product developer, formerly serving as a designer with Patagonia. Noah Freed will serve as the direct sales coordinator. Chris Tamucci has been promoted to the newly created position of director of operations and will oversee all IT, warehouse, customer service and operations staff. Other promotions include: Melissa Minter, product line manager; Denton Turner, customer service; and Jonathan Finnegan, customer service.

Yeti Coolers, in Austin, Texas, hired Corey Maynard as its new vice president of marketing. Maynard, who previously worked as the vice president of marketing at Gerber Legendary Blades, will oversee all aspects of brand development, product line management, e-commerce, and global marketing for Yeti.

Zeal Optics, in Boulder, Colo., named Mike Lewis as digital marketing manager. In the new position, Lewis will manage global digital strategy for the brand, which recently spanned to more than 25 countries. Lewis previously served as the editor in chief of Transworld Business for more than five years.

Hydro Flask, in Bend, Ore. named Catalyst Marketing, headed up by Chris Mathias, as its new rep group for the Rocky Mountain states including Colorado, Wyoming, Utah and New Mexico.

Palladium, in Westlake Village, Calif., appointed Matthew Pantoja as the brand’s senior director of marketing. Pantoja will oversee the brand’s global direction and development of its seasonal campaigns. Most recently, Pantoja served as head of entertainment for Reebok.

Have news of a new hire or promotion within the outdoor industry? Let us know at news@snewsnet.com.

–Compiled by David Clucas



On the move: New executive sales team at Amer Sports; new CEO at Cocona; and other changes at Columbia, Black Diamond, Isis and more ...

Amer Sports Americas, in Ogden, Utah, announced several promotions, specifically within top-level sales and commercial director positions. The company promoted Nora Stowell to its U.S. vice president of sales in all categories of Salomon, Suunto and Atomic. Stowell also will ...read more


Who’s on the move: Primus looks to expand in North America with new sales director; plus changes at Wolverine, Optic Nerve, GU and more …

Primus appointed Robert Boland as the brand’s new director of sales. Boland will manage existing sales representatives, agencies and channels while looking for new opportunities to grow the brand in North America. He will report to John Walbrecht, CEO of Primus’s parent company ...read more


Who’s on the move: New hires at PrimaLoft, Oboz, Nathan and more …

PrimaLoft, in Albany, N.Y., appointed Lynne Richardson as a new territory sales manager. Richardson, with more than 25 years of sales experience, will be based in Chicago and work closely with Eileen Berner, director of sales for North America and Asia. Richardson most recently ...read more


Who’s on the move: Scarpa boosts sales and marketing teams, Ruffwear and Columbia add in Europe, a national merchandiser expands to outdoor retail, and more …

Scarpa North America, Boulder Colo., made several new hires and promotions to boost its sales and marketing teams. The company promoted dealer sales service rep Shunnie Chen to grassroots marketing coordinator, where she will oversee athlete sponsorship and support of Scarpa ...read more


Who’s on the move: Mike O’Connor promoted at Pearl Izumi; Scott Duer joins Katadyn; plus new sales agencies for Marker, Big Agnes and Mountain Khakis; and more …

Pearl Izumi, in Louisville, Colo., promoted Mike O’Connor, to divisional president, replacing Juergen Eckmann, who will depart April 1, 2013, after 11 years with the company. O’Connor moves up from his previous position as vice president of consumer service, retail and ...read more


Who's on the move: Timbuk2, Patgonia fill senior roles, Newton Running promotes and hires, and more ...

Timbuk2, in San Francisco, appointed Cindy Feinauer as its director of U.S. sales. Feinauer is responsible for elevating and executing Timbuk2’s domestic growth strategy. She previously served as the director of U.S. sales at SmartWool and prior to that spent seven years at ...read more


Who’s on the move: New leadership team hires Icelantic, Black Diamond, First Descents and more …

Icelantic LLC, in Denver, appointed Annelise Loevlie as its new CEO. Loevlie, a long time friend and co-worker Icelantic Founder and former CEO Ben Anderson, has been with the company since 2005, holding virtually every position in the alpine ski brand from CFO to marketing ...read more


Who’s on the move: Salewa promotes Drew Saunders; David Visnack moves up at Redington; Exped names new team in Canada; and more

Salewa North America, in Boulder, Colo., promoted Drew Saunders to operations director to help the company scale with recent growth. Saunders, who previously served as the Salewa’s customer operations manager, will now head up all customer service functions as well as logistics, ...read more


Who’s on the move: Accell Group's new North American team; Sherpa names sales director; plus PR changes for many

Accell Group, in the Netherlands, announced the formation of Accell North America in Kent, Wash. The new entity will include: Raleigh America (Raleigh and Diamondback), Raleigh Canada, Seattle Bike Supply, Currie Technologies and Lapierre North America. Raleigh President Steve ...read more