Who's on the move: Bridgit Lombard ascends to CEO at Penguin Brands; plus moves at Speedo, REI, Ruffwear and more ...

Find out who's on the move in the outdoor industry.
  • Penguin Brands in Sharon Hill, Pa., recently named Nathan Executive Vice President Bridgit Lombard as its CEO. She assumes the role from founder Jon Reichlin, who will continue to advise and support Lombard and the team as chairman. Since assuming the role at Nathan in 2010, Lombard has guided the organization and its two main subsidiaries — Nathan and Penguin Shoe and Apparel Care — to nearly 40 percent growth each year and brokered distribution into 45 countries.
  • Speedo USA, a division of PVH Corp. that focuses on swimwear, appointed Brad Little as vice president of sales for footwear, bags and packs. Little will work with Speedo Senior Vice President of Sales and Marketing John Bathurst and Vice President of Hard Goods Barry McGeough. Little will report to Bathurst, and will be based out of Speedo USA’s headquarters in Los Angeles.
  • Skins Compression in Encinitas, Calif., which specializes in gradient compression sportswear, added Ben Harper as channel manager for the endurance and winter sports business. In his new role, Harper will report to Skins Senior Marketing Manager Danielle Said, and work with her to provide cross-functional support to the internal and external sales teams. The focus of his role is to maximize exposure for the brand via endurance and winter sports expos, events and tradeshows, fostering industry partnerships and key partners, grassroots marketing, advertising and sales initiatives.
  • REI, a national outdoor gear and apparel retailer, recently announced that Steven Hooper and Anthony Truesdale have been elected by REI members to three-year terms on the co-op’s board of directors. In addition, incumbent directors John Hamlin and Dagoberto (Bert) Quintana were re-elected to new three-year terms. The REI board also appointed Matt Compton to a one-year term. Earlier in the year, the board appointed Chloe Harford to fill a one-year term.
  • Team Express in San Antonio, Texas, a multi-channel sporting goods retailer, has appointed Greg Barbour as chief operations officer, Ben Marney as vice president of merchandising and Dan Shepler as product manager. The trio is reunited with Team Express CEO Mark Marney, who early this year led an investor group to acquire the company and modernize its infrastructure. Each worked with Marney at The Golf Warehouse (TGW.com) or BaseballSavings.com.
  • Sperry Top-Sider in Lexington, Mass., the nautical footwear brand, has appointed Backbone Media to manage the public relations for its authentic performance initiatives.
  • Ruffwear, producer of performance dog gear, has selected Revolution House Media, headed up by Kate Ketschek, to lead its public relations and communications efforts.



On the Move: New CEO at Clif Bar and Klean Kanteen, plus changes at Vernon Mills, Moving Comfort and Brooks Running

Clif Bar & Company, in Emeryville, Calif., promoted its president and chief operating officer, Kevin Cleary, to CEO. Cleary will focus on expanding Clif Bar’s growth in the sports nutrition and healthy snacks category while continuing to lead the company’s day-to-day business ...read more


Who’s on the move: Brian Unmacht named interim CEO at REI; Jim Waite to lead Zanier Sports into U.S.; Topo Athletic expands sales team; and more …

Recreational Equipment, Inc. (REI), in Seattle, has named Brian Unmacht its interim CEO, while the co-op’s sitting CEO, Sally Jewell, undergoes the confirmation process to become Secretary of the U.S. Department of the Interior. Unmacht has spent 27 years at REI serving most ...read more


Who's on the move: Gene McCarthy new president at Merrell, plus new hires at Craft, 2XU and more...

Wolverine Worldwide named former Under Armour and Timberland executive Gene McCarthy as the new president of its Merrell brand, a newly created position, effective August 26. McCarthy joins Merrell with significant brand, strategy, product, marketing and operations experience in ...read more


Who’s on the Move: Lululemon taps former Burton, Tom’s exec as new CEO; plus new execs at Johnson Outdoors, Outdoor Research; and more ...

Lululemon, in Vancouver, Canada, tapped former Burton and Tom’s executive Laurent Potdevin as the company’s new CEO to replace Christine Day, who previously announced her resignation from the yoga brand. Potdevin most recently held the role of president at Toms Shoes, and before ...read more


Who’s on the move: Marc Blumberg new CEO at Choose, Ashley Arnold sponsored by Julbo, Groundswell PR to represent Fischer Sports and more…

Julbo USA, which specializes in performance eyewear, welcomes Ashley Arnold to its roster of sponsored athletes. Arnold, who took first at the Leadville 100 in mid-August, will be a solid addition to Julbo’s team of endurance athletes. Arnold came onto the ultrarunning scene as ...read more


Who’s on the move: Tim Petrick returns to K2; Travis Huisman named CEO at McNett; Ashley Williams to head up Americas marketing at Amer; and more …

K2 Sports welcomed back Tim Petrick for a third go-around with the company, this time as president of K2 Sports global sales and marketing. Petrick previously worked with the Seattle-based brand as its vice president and general manager of the ski division from 1989 to 1997, and ...read more


On the move: New executive sales team at Amer Sports; new CEO at Cocona; and other changes at Columbia, Black Diamond, Isis and more ...

Amer Sports Americas, in Ogden, Utah, announced several promotions, specifically within top-level sales and commercial director positions. The company promoted Nora Stowell to its U.S. vice president of sales in all categories of Salomon, Suunto and Atomic. Stowell also will ...read more

David Kahan Birkenstock

Who’s on the move: David Kahan new CEO at Birkenstock; plus new hires at Balega, Alp-N-Rock, GU Energy and more …

Birkenstock USA, in Novato, Calif., will welcome David Kahan as its new CEO on June 1. Kahan brings more than 20 years experience as a senior leader at global footwear brands including Rockport, Reebok, Fila and Nike. He most recently served as president of the Footwear Group for ...read more


Who’s on the move: Scarpa boosts sales and marketing teams, Ruffwear and Columbia add in Europe, a national merchandiser expands to outdoor retail, and more …

Scarpa North America, Boulder Colo., made several new hires and promotions to boost its sales and marketing teams. The company promoted dealer sales service rep Shunnie Chen to grassroots marketing coordinator, where she will oversee athlete sponsorship and support of Scarpa ...read more