Industry Buzz: Patagonia's new memo, Bear Grylls' challenge, KEEN's latest hire, and more

Nuggets of news you need to know.
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patagonia homepage March 29, 2018

One of the slides of Patagonia's homepage starting March 29, 2018. 

Thanks for checking out our second Industry Buzz column. You might have read the SNEWS column called "Movin' & Shakin" several years ago, and it's kind of like that with a new twist. It will still feature people, products, and companies making changes, but you also can read about events, what's trending on social media, and anything else creating a stir. 

Do you have buzzworthy news tips? Email us at SNEWSedit@aimmedia.com.

  • Have you visited Patagonia.com lately? The California company has a new image on its homepage that builds on "The President Stole Your Land" message. Patagonia says, "The new image refers to what we have learned since the President illegally reduced Bears Ears and Grand Staircase-Escalante National Monument – that it was always about the oil, coal, gas and uranium within the boundaries of the monuments." There's also a blog post with maps and a message about voting this November. 
  • Bostonians won't have to order duck boots and fleece pullovers online anymore. L.L.Bean is opening its first urban retail store in the city on April 6 and they're throwing a party. Doors will open at 9 a.m., and the first 100 customers in line will receive a store gift card worth up to $500. Red Sox legends Jim Rice and Luis Tiant will be at the event, which coincides with Red Sox opening weekend. 
  • A bandana, a plastic bag, and a condom. One person's creative use of those and other items included in a backpack could make them the winner of the Bear Grylls Survival Challenge. The inaugural event is scheduled for April 28 and 29 in Santa Clarita, California. A data capture platform will use RFID technology to feed a proprietary algorithm to determine an individual’s on-course performance up to 100 points.
  • Remington, one of the oldest gunmakers in America founded in 1816, filed for bankruptcy protection earlier this week after succumbing to a dip in gun demand. A judge approved $75 million in loans to allow the company to continue pursuing a deal to cut as much as $620 million in debt.
  • Starting to think about Memorial Day weekend plans? You could head to Telluride, Colorado, and be an advocate for climate change. The hiking, biking, and fishing there ain't too shabby either. Registration for this powerful weekend is open now.

Want to read past notes? Search Industry Buzz on our site or #IndustryBuzz on social media.

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