Outdoor: Movin’ & Shakin’ – Primus new CEO, Mountain Hardwear boosts sales team, Merrell’s new Mall of America store... and more - SNEWS

Outdoor: Movin’ & Shakin’ – Primus new CEO, Mountain Hardwear boosts sales team, Merrell’s new Mall of America store... and more

The latest people and company announcements in the outdoor industry: Primus names new CEO, Mountain Hardwear boosts sales team, Merrell’s new Mall of America store...and more.

Got any news or tips about somebody, some product or some company doing some moving or shaking? Let us know so we can slip it into our occasional Movin' & Shakin' updates. Just email snewsbox@snewsnet.com.


  • Swedish stove-specialist Primus (www.primuscamping.com) has named Andreas Jakabffy as its new CEO. He replaces Joakim Grönvik, who plans to leave the company after 24 years, following the OutDoor show (July 14-17, 2011) in Germany.
  • Mountain Hardwear (www.mountainhardwear.com) in Richmond, Calif., named Tom Shores as its new Western regional sales manager. Shores will work with strategic accounts and help establish the framework for the company’s growth. He spent the last five years managing key accounts for Mountain Hardwear parent company Columbia Sportswear. Click here to read more.
  • Mark Kallerud has been named regional specialty sales manager at Montrail (www.montrail.com) and Mountain Hardwear for the Ohio Valley Territory, including Ohio, Michigan, Kentucky, and Indiana. He is based in Avon, Ohio and most recently worked for Columbia selling Sorel, Montrail and Columbia brands in the Great Lakes territory. Click here to read more.
  • Adidas (www.adidas.com) has appointed Hermann Deininger as its chief marketing officer, effective June 1, 2011. Deininger will be responsible for Adidas Sport Performance, Originals and Sport Style. Deininger has been with the company since 1985.
  • Kate’s Real Food (www.katesrealfood.com) in Victor, Idaho, has hired Chris Rogers and Sarah Nikla to join its sales team. Rogers most recently served as director and partner at Empowered Yoga in Wilmington, Del. He also directed Camp Eco-Sports and served as a legal specialist in the Army National Guard. Nikla is a graduate of the College of Charleston in South Carolina with a Bachelor of Arts in Corporate Communications, and her experience includes retail, sales, operations, marketing, and travel. Click here to read more.
  • Italian hosiery- and underwear-specialist Trere Innovation (www.trereinnovation.it), parent to X-Technology and X-Bionic, has officially passed the leadership from father, Luigi Redini, to son Marco Redini. The company will also change its name to Trere Innovation s.r.l. Unipersonale.


  • Wolverine Worldwide opened a new Merrell (www.merrell.com) concept store at Mall of America in Bloomington, Minn. The store’s new 1,900-square-foot design is based on a new Merrell retail store prototype. The concept includes shoe and clothing walls on sliding barn doors to quickly provide product to shoppers, a customer experience wall with the latest news from Merrell, and a community information board that details upcoming events in the area.


  • Rudy Project North America in Denver, Colo., recently redesigned its website (www.rudyprojectusa.com), including a new ‘click to brick’ feature that allows consumers to build their eyewear and then have it delivered to their independent eye care professional.
  • Merrell in Rockford, Mich. partnered with London-based creative agency The Minimart to launch “Add Your Own Scenery” (www.addyourownscenery.com) where users can upload images of their favorite outdoor vistas to help create the world's largest panoramic photo. Each photo uploaded will help support public lands around the world, including National Parks Foundation, American Hiking Society and Conservation Alliance. For all of the shared photos Merrell will donate up to $250,000.

--SNEWS® Editors