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Celebrating its 15th anniversary, Ironcompany.com recently unveiled its redesigned website and announced further expanded fitness product offerings.
The Rancho Cucamonga, Calif.-based online fitness retailer has come a long way from its namesake, debuting in 1997 by selling a patented adjustable dumbbell system along with iron weight plates.
Ironcompany.com now works with over 100 manufacturer partners and offers over 8,000 products for sale. Its mantra has been to focus on a broad range of fitness products, owner J.P. Bruce said. The company serves home fitness, crossfit, government and military sales, corporate wellness, high school and university sports, private training studios, yoga and wellness, bodybuilding, powerlifting, and general weightlifting.
“We have always been an inclusive company rather than exclusive,” Brice said. “We recognize that fitness crosses over into many categories and targets several levels of dedication from the casual enthusiast to the most hardcore and passionate of people for whom fitness has become an actual lifestyle.”
Ironcompany.com also has expanded its selection to include USA-made products, beyond just import products, which Brice said initially drove the business model. Consumers can view the American built products all in one place on the website.
“More and more shoppers want to support American industry,” Brice said, “and we want to provide this unique opportunity to those who want it.”
- Terry Woods has been promoted to the new role of vice president of global sales for Star Trac, and Jeff Dilts to senior director of marketing and product management of Star Trac.
- Albert Abrego, former sales representative for PaceMaster and previously with the former Busy Body Home Fitness, joined IronCompany.com on Nov. 28 covering sales for GSA and commercial.
- Med-Fit Systems, Inc., manufacturer of Nautilus commercial products, recently announced that Juergen Kopf has been promoted to vice president of international sales and marketing. Kopf has been with Med-Fit Systems for 18 years.
- Libby Andrews appeared on QVC on Jan. 12 to sell the Stick-e Yoga Anywhere Kit, which Andrews, the Stick-e Products owner, said is perfect for all yogis, especially those who travel. The shopping show also featured the Yoga and Pilates Essentials Kit.
- John Kippur, previously the chief operating officer at BH North America, was recently named the vice president of retail operations at Mad Dogg Athletics, home of Spinning, Bodyblade and Resist-A-Ball. Kippur has been in the fitness industry for eight years.
- BH North America recently hired Tina Pauley for its newly created position of business development manager to drive growth in the vertical, commercial markets. Pauley has been in the industry 14 years, previously with Star Trac and Les Mills.
- Fitness industry experts Natalie Digate Muth, MD, MPH, RD; Michael R. Mantell, Ph.D., and Chris McGrath, MS, CPT, LWMC join the American Council on Exercise’s team of fitness experts. ACE is America's leading authority on fitness and the world's largest nonprofit fitness and personal trainer certification, continuing education and training organization. The addition of Mantell, Muth and McGrath as senior consultants to ACE is part of the organization's ongoing effort to inspire, motivate and encourage people to make physical activity an integral part of their everyday lives with the goal of reversing the obesity epidemic affecting millions of Americans.
- Fitness 4 Home Superstore has relaunched an enhanced ecommerce website (www.fitness4homeonline.com) to support its growing online sales division, said owner Bob Lachniet. The new site has features such as a loyalty program and video product galleries.