Outdoor: Movin’ & Shakin’ – Pearl Izumi taps Tucker to head new Run unit, plus Puma’s new CEO, SteriPen in Europe, Kelty’s new website and more

The latest people and company announcements in the outdoor industry: Pearl Izumi taps Tucker for new Run unit, plus Puma’s new CEO, SteriPen in Europe, Kelty’s new website and more.
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  • Pearl Izumi (www.pearlizumi.com) in Louisville, Colo. has tapped former Montrail President Scott Tucker, as the director of its new Run business unit. Pearl Izumi is launching Run to support growth in the run footwear and apparel categories. The new business unit and Tucker’s hiring comes on the heels of the company assembling its first Run-specific sales organization to focus exclusively on the run specialty channel. Click here to read more.

  • Puma Head of Global Strategy Franz Koch has been tapped to succeed CEO Jochen Zeitz at its German headquarters upon the transformation of the company into a European corporation, which is up for shareholder approval on April 14. Upon the conversion, Zietz will become Executive Chairman of the Puma board, chief sustainability officer, and he will remain as head of PPR’s (Puma’s parent company) Sport & Lifestyle Group.
  • Neve Designs (www.nevedesigns.com) in Boulder, Colo. has hired Kathy Carroll as its general manager the company announced on March 21. In the newly created position, Carroll will be focused on internal organizational structure and execution as well as growing the brand domestically and internationally. Carroll begins working at Neve in April and can be reached by email at kathy@nevedesigns.com.
  • Longworth Industries (www.polarmax.com) in West End, N.C., manufacturer of Polarmax, AYG and XGO branded apparel, has hired Lauren Price as marketing product manager for all three brands. This is a new role created for Price, who was the runner-up at a recent Project OR competition. Click here to read more.

  • Swedish brand Primus (www.primus.se) has appointed a new product manager from its own ranks: 34-year-old Eric Svartström has been promoted from product developer to being the one to lead the product management team.
  • 180s (www.180s.com) in Baltimore, Md. has named Daniel Knisely as sales manager of national accounts. Knisley will manage such accounts as Dick’s Sporting Goods, Kohl’s, and Target for the company’s 180s and Degrees brands. He previously worked with Penguin Brands and Timberland. Click here to read more.


  • Hydro-Photon, Inc. (www.steripen.com) in Blue Hill, Maine has announced it will begin direct operations in the French and German markets doing business as SteriPen Europe beginning April 2011. The company’s presence will focus on promoting Hydro-Photon’s SteriPen brand while making the SteriPen line of UV water purifiers more easily available through select retailers. Click here to read more.


  • Polartec (www.polartec.com) employed Hill & Partners Inc. to design and manage its booth at ISPO Winter 2011 in Germany in February. The booth offered six iPad demo stations to illustrate the water-proof and breathable properties of Polartec’s new NeoShell fabric line. And the internally lit demo area was enhanced by colored lighting and textured panels that simulated water flow.


  • Kelty in Boulder, Colo. worked with Mapleton Hill Media to launched its redesigned website (www.kelty.com) with streamlined navigation, live social media feeds, access to the Kelty Family Membership program, and an improved shopping area to research, locate, and purchase Kelty gear. Click here to read more.

--Compiled by SNEWS® Editors


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