Blumenfeld and Assoc. PR
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USA LUGE ATHLETES SUPPORTED BY
CW-X CONDITIONING WEAR
High-Performance Support For High-Speed Sliders
NEW YORK, N.Y. (Jan. 17, 2014) – The Wacoal Sports Science Corp. (CW-X.com) has made it their mission to support athletes with CW-X engineered endurance apparel since the brand’s launch in 1991. This year, CW-X is proud to continue that tradition with their support of the men and women of USA Luge.
CW-X has been named the official performance base layer supplier of USA Luge, an agreement that first began in 2006, and continues through the Sochi games. The entire team will be supplied with the CW-X Insulator Web Top, Insulator PerformX Tights, and the StabilyX Coolmax Tights.
“Athletes prefer to wear performance tights and Insulator Web Tops under their race suits, which are windproof and designed from proprietary aerodynamic fabric,” said Gordy Sheer, director of marketing and sponsorship for USA Luge.
“The warmth and muscular compression provided by CW-X’s patented technologies will help our athletes perform at their best.”
USA Luge began its final push toward Sochi and finished the first weekend of World Cup racing in 2014 with a fifth place effort in the team relay Jan. 5 in Koenigssee, Germany. On another warm, snowless day in the Thuringia region of Germany, USA Luge was led by Christian Niccum and Jayson Terdiman, who finished their season-best in ninth place on Jan. 11 in a World Cup luge doubles race in Oberhof. The U.S. has worked its way into third place, behind the leading Germans, and second place Italian team.
“USA Luge is the ultimate proving ground for engineered performance apparel featuring targeted support,” said John L.A. Wilson, president and chief operating officer of Wacoal Sports Science. “With CW-X performance baselayer, these world-class athletes have the best anatomical support available for the ultimate competition.”
Luge kicks off in Sochi on Thursday, Feb. 13. For more information on the Fastest Sport on Ice®, visit www.usaluge.org .
About Wacoal Sports Science and CW-X
Wacoal Sports Science has been issued over 50 patents for CW-X technology worldwide. CW-X has been extensively tested and proven in competition by Olympians, Tour de France cyclists, successful Mt. Everest expeditions, and professional baseball, football, soccer, and rugby players.
Wacoal Sports Science Corp. is a wholly owned subsidiary of Japan’s Wacoal Corp. (NASDAQ: WACLY), one of the world’s largest manufacturers of intimate apparel. It is headquartered in New York City at 136 Madison Avenue. For more information: 212 743 9636, www.cw-x.com.
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