Outdoor: Movin' & Shakin' – Rock/Creek gets electric vehicle chargers; La Sportiva expands, plus new hires at Atomic, Mountain Hardwear, REI, Point6, and more …

The latest people and company announcements in the outdoor industry: Rock/Creek gets electric vehicle chargers; La Sportiva N.A. expands; plus new hires at Atomic, Mountain Hardwear, REI, Point6, and more …

Got any news or tips about somebody, some product or some company doing some moving or shaking? Let us know so we can slip it into our occasional Movin' & Shakin' updates. Just email snewsbox@snewsnet.com.

Some early adopters of the Nissan Leaf and other electric vehicles might find themselves spending more time at the Rock/Creek store in Chattanooga, Tenn.

The outdoor retailer (www.rockcreek.com) with a store at 2 North Shore, a Gold LEED certified shopping center, just gained a bit more sustainability with the recent installation of four Blink electric vehicle charging stations in its parking lot. Chattanooga is a test city for the Leaf and Blink, which the latter now has about 20 charging stations across the city.

Also recently unveiled at 2 North Shore, a solar panel array that covers the electric charging stations. The energy generated by the solar panels, on average, will be enough to offset 2 North Shore’s common area and outdoor electric use, Rock/Creek marketing director Mark McKnight told SNEWS.

He’s already seen a couple of Leaf drivers using the station while shopping, and McKnight himself is on a reserve list for the Leaf. “We see this as the future,” he said.

Rock/Creek has occupied about 9,000 square feet of retail space, along with an office space above, at the 2 North Shore since 2007. The shopping center with 14 tenants – all locally owned stores – was LEED certified in 2009. Among other sustainable features, the development was built recycled materials from the property’s previous structure, it collects rainwater runoff for irrigation, and uses natural lighting from plentiful windows.

Real Estate

La Sportiva N.A. (www.sportiva.com) has nearly doubled its North American distribution center in Boulder, Colo., increasing its space from 19,000 to 34,000 square feet at 3800 Frontier Ave, Suite 100.

The expansion comes after experiencing sales growth of 56 percent within the past three years, La Sportiva N.A. President Jonathan Lantz told SNEWS. The company employs 15 full-time employees and plans to hire more to accommodate growth in 2012, he said.

With the expansion, Lantz said the company will shorten its supply chain lead times and improve product availability for its customers by increasing basic stock levels. The increased space will also accommodate La Sportiva’s launch into the ski mountaineering category for the 2011/12 season, and it provided more room for offices, a new employee lounge, conference space and a product showroom.


  • Atomic USA (www.atomicsnow.com) appointed Bob Collins and Drew Gelinas as its Nordic sales representatives for northern New England. Both will be responsible for Atomic’s Nordic line in Massachusetts, New Hampshire, Vermont, Maine and Rhode Island.
  • Mountain Hardwear (www.mountainhardwear.com) in Richmond, Calif., named Matt Page vice president, global equipment, and Ted Ganio vice president, global equipment and innovation. Ganio was promoted from within the company, and Page had most recently worked at The North Face, where he led the company’s global actions sports business.
  • REI (www.rei.com) in Seattle named Rick Bingle vice president, supply chain. Bingle joined REI in 2006 as director, global supply chain from Microsoft, where he was the senior manager, global supply chain.
  • ExOfficio (www.exofficio.com) in Seattle announced that Bill Sinoff has joined the company as director of sales. Prior to joining ExOfficio, Sinoff held product and sales positions at Luna Sports, TerraMai and Patagonia. The company also hired Carol Blayden, previously of Cascade Designs, as its marketing manager.
  • Easton Sports (www.eastonsports.com) in Van Nuys, Calif., named John Graham as senior vice president, commerce. In the new position, Graham will lead the company’s sales teams. Previously, Graham spent 18 years with Nike, where he held management positions in sales, operations and merchandising.
  • Point6 (www.point6.com), in Steamboat Springs, Colo., has added new sales representatives in the Northwest and North Central regions of the United States. Tokul Creek Marketing, led by Paul Dukich, along with Lawrence JobeBrandon Gough will service the Northwest region (Washington, Oregon, Montana, Idaho and Alaska). Kevin Streeter will lead the North Central region (Illinois, Iowa, Minnesota, Nebraska, North Dakota and South Dakota). 
  • Dahlgren Footwear (www.dahlgrenfootwear.com) in Tualatin, Ore., hired Gregg Zullo as its dedicated inside sales and customer service expert, with additional oversight of shipping. It's Zullo’s second round with the company, returning to the U.S. after working in Germany for several years with Adidas, Vaude and BMW.


  • CW-X Conditioning Wear (www.cw-x.com) in New York City, in conjunction with its United Kingdom distributor Big Bear Sports, announced a partnership with professional English Rugby team Gloucester Rugby. The agreement will make the performance wear company the Official Support and Recovery partner of the club. The deal is set to run for the next two rugby seasons with an option to extend at the end of that period.
  • Stoic (www.stoicgear.com) in Park City, Utah has teamed up with the USA Ski Jumping team to provide members of the squad with dry land training gear for the off-season, including shirts, shorts and apparel.
  • Finland-based Footbalance (www.footbalance.com) announced a partnership with Rincon Group, the independent sales team of Bobbi Bensman and Steve Srednick in the Rocky Mountain region. The partnership will help to expand the reach of Footbalance in specialty athletic and outdoor retailers.
  • Icebreaker (www.icebreaker.com) with its U.S. headquarters and Global Design Studio based in Portland, Ore., has been chosen to test the next phase of the Eco Index, an online tool to benchmark and measure the environmental impact of apparel, footwear and gear products.
  • Dynafit (www.dynafit.com) and PrimaLoft (www.primaloft.com) are extending their partnership on a marketing level and will start a European film tour in October and November 2011, which will stop at 17 locations in Germany, France, Italy, Austria, Switzerland and Spain.
  • Vivobarefoot (www.vivobarefoot.com) appointed In-Sport Fashions in Montreal as its exclusive Canadian distributor.


  • Sierra Trading Post (www.sierratradingpost.com) opened a new retail location at 6139B South Virginia St., Reno, Nev., Sept. 10. The self-desribed brick & click e-tailer acquired the new 31,500 sq. ft. store in July 2010. The move was prompted in part by the company’s expansion into sporting goods this year. The new space is 6,500 sq. ft. larger than the current Sierra Trading Post Reno store, and features higher ceilings and a more streamlined design.


  • Point6 re-launched its website at www.point6.com. Beyond consumer improvements, the new site provides retailers with more information about Point6’s product and access to assets they can use on the sales floor.
  • Body Glove International launched a redesigned website at www.bodyglove.com, with both desktop and tablet users in mind. The site also integrates social media, more video and pro athlete information.

--Complied by SNEWS editors


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