Not backing down

Patagonia, The North Face, and Arc'teryx took swift action after the announcement.
Author:
Publish date:

While the outdoor industry may be rattled by Trump's announcement to reduce the size of Bears Ears and Grand Staircase-Escalante, there's no way they're backing down. These companies, without hesitation, stepped up to make a big move. 

Patagonia

Visit Patagonia’s website, and you’ll find a black screen with the message “The President Stole Your Land”, in an effort to encourage the public to keep fighting this announcement. The company plans to file a lawsuit challenging the decision to shrink these monuments. 

The North Face

The North Face is donating $100,000 to an education center for Bears Ears. The “Visit with Respect” education center will provide education resources providing insight on local, cultural, and environmental issues.

“Bears Ears is a remarkable, yet fragile, landscape, enjoyed by people of all stripes. With significantly more people visiting its hikes, cliffs and vistas, it needs the infrastructure that a monument designation would provide to protect its cultural and ecological resources,” said Arne Arens, global brand president of The North Face. 

What's the most effective way we can protect our lands?

Arc’teryx

Arc’teryx is donating proceeds of U.S. post-Thanksgiving ecommerce sales to The Conservation Alliance plus an additional $30,000 to the alliance’s Public Lands Defense Fund.

Access Fund 

The national non-profit rock climbing advocacy organization intends on suing the Trump Administration over Bear's Ears.

Is your company taking action after this announcement? E-mail us at snewsedit@aimmedia.com to let us know! 

Related

CroppedBaselayer

Who makes the best baselayers?

Every layering system starts at skin level. And whether it’s wool, synthetic, or a little bit of both, there’s no shortage of brands who make great baselayers. But that doesn’t mean we can’t chime in on our favorites. So tell us, who do you think makes the most killer baselayers? ...read more

mountain of storms

Mountain of Storms' 50th anniversary

The year was 1968 in California. A group of five friends who called themselves the Fun Hogs—Yvon Chouinard, Doug Tompkins, Dick Dorworth, Chris Jones, and Lito Tejada-Flores—crammed into an old van and surfed, skied, and climbed their way south toward Patagonia in South America. ...read more

Four people trail running in a line

Poll | Who makes the best trail runners?

Fat lugs? Zero drop? Minimalist profile? Everyone has a preference when it comes to the kicks they take on the trail. More and more, hikers are swapping out their heavy-duty boots for lighter options, such as trail runners. We know everyone's feet and preferences are different, ...read more