Not backing down

Patagonia, The North Face, and Arc'teryx took swift action after the announcement.

While the outdoor industry may be rattled by Trump's announcement to reduce the size of Bears Ears and Grand Staircase-Escalante, there's no way they're backing down. These companies, without hesitation, stepped up to make a big move. 


Visit Patagonia’s website, and you’ll find a black screen with the message “The President Stole Your Land”, in an effort to encourage the public to keep fighting this announcement. The company plans to file a lawsuit challenging the decision to shrink these monuments. 

The North Face

The North Face is donating $100,000 to an education center for Bears Ears. The “Visit with Respect” education center will provide education resources providing insight on local, cultural, and environmental issues.

“Bears Ears is a remarkable, yet fragile, landscape, enjoyed by people of all stripes. With significantly more people visiting its hikes, cliffs and vistas, it needs the infrastructure that a monument designation would provide to protect its cultural and ecological resources,” said Arne Arens, global brand president of The North Face. 

What's the most effective way we can protect our lands?


Arc’teryx is donating proceeds of U.S. post-Thanksgiving ecommerce sales to The Conservation Alliance plus an additional $30,000 to the alliance’s Public Lands Defense Fund.

Access Fund 

The national non-profit rock climbing advocacy organization intends on suing the Trump Administration over Bear's Ears.

Is your company taking action after this announcement? E-mail us at to let us know! 


Merrell Magic

Industry Buzz: A ski shop's final week, legislation to watch, Trump's year-long attack on public lands, #MerrellMagic, and more.

TGIF. We can't wait to get outside this weekend. You? Before calling it a day, catch up on the latest news. Here are today's must-read headlines: Have a hot news blurb for Industry Buzz? Or a burning story idea for another one of our columns? We've created a new form where you more


Who makes the best baselayers?

Every layering system starts at skin level. And whether it’s wool, synthetic, or a little bit of both, there’s no shortage of brands who make great baselayers. But that doesn’t mean we can’t chime in on our favorites. So tell us, who do you think makes the most killer baselayers? more

KRF Bar Lineup

Industry Buzz: Patagonia vests, OIA, Arc'teryx, Kate's Real Food, poppy fields, and a spatula to eat like Alex Honnold

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at Patagonia just scaled back its corporate logo sales program, no longer offering its vests to the financial industry and instead catering to “mission-driven more

Screen Shot 2020-06-01 at 4.58.24 PM

Black Lives Matter: Statements from the industry

As outdoor leaders begin to speak out against racial injustice in the United States—once again brought to light by the murder of George Floyd in Minneapolis—SNEWS is collecting their statements in one place. Our list currently includes the following voices: Access Fund, American more

Osprey Transporter duffel bag

Poll | Who makes the best duffel bags?

Retailers keep telling us that the travel category is exploding and in some stores, travel sales are even surpassing camping and backpacking sales. Shoppers are looking for versatility—something they can take car camping and on the airplane and on an expedition. While duffels are more

A North Face-sponsored runner, Fernanda Maciel is shown in red jacket, climbing an extremely steep scree slope in Argentina.

The North Face's new step to advance equity

The North Face has taken a new step to advance equity for all. Today, the iconic company announced its commitment as a Peak Partner with Camber Outdoors. Peak Partners contribute above membership dues to accelerate Camber Outdoors’ ability to develop programs that move the entire more

Patagonia door with time to vote sign

Patagonia's Rose Marcario: "Let our people go vote"

Not long after Patagonia CEO Rose Marcario wrote a blog post in June about the value in giving employees time off to vote—something she did in November 2016 and is doing again this year on Election Day—she started talking to other company executives on both sides of the political more

KEEN_PEARL_HQ_9203-dock-people crop

Outdoor Industry IQ: Where's the HQ?

Maybe you've traveled there multiple times or maybe you've always wanted to take a tour. In this edition of Outdoor Industry IQ, select the outdoor brand's home base. And if you score at least an 8/10, don't miss the giveaway at the end. This Outdoor Industry IQ quiz is part of more

John Sterling along a creek wearing a Patagonia puffy

John Sterling's past, present, and future in conservation

Fifty-two million acres protected. Three thousand, four hundred river miles preserved. Fourteen climbing areas saved. Five marine reserves preserved. Thirty-four dams halted or removed. The numbers John Sterling leaves behind him—after more than 20 years of protecting North more