KEEN, Inc. Welcomes Tim Bartels as Vice President of Sales

For Immediate Release
Publish date:

PORTLAND, Ore. - March 28, 2018 


KEEN, Inc. (KEEN), a values-led, family owned outdoor and lifestyle footwear brand known for its original and versatile products, welcomes Tim Bartels as the new vice president of sales for the Outdoor, Lifestyle and Kids (OLK) categories at KEEN. In his new role, Bartels will manage all sales operations for the KEEN OLK business. Effective immediately, Bartels joins KEEN in its Portland, Oregon, global headquarters.

"Tim has deep roots and a sterling track record in the outdoor industry," says Erik Burbank, KEEN general manager. "We will look to Tim's leadership and experience as we drive for continued growth of KEEN's Outdoor, Lifestyle and Kids business in the U.S."

After starting with KEEN during the brand's early years, Bartels moved to Columbia Sportswear Company, where, as VP of global footwear sales, he was instrumental in significant revenue growth over three years. Bartels also served 15 years as a sales executive at NIKE and held numerous U.S. sales management and leadership positions within the company. Most recently, he served as the CEO at SAXX Underwear Co. in Vancouver, British Columbia, which enjoyed exponential revenue growth over a four-year period under Bartels' leadership.

In adding Bartels as the VP of sales, KEEN fortifies its commitment to product-category expansion.

"KEEN has a rich history of innovation, industry-leading product and an engaged fan base. With growing momentum in the category, there is a tremendous opportunity for KEEN to capitalize," says Bartels. "I'm excited to rejoin this amazing team and deliver comprehensive go-to-market strategies that reinforce KEEN as the market leader while bringing new fans to the brand."

Please direct KEEN media inquiries to Account Manager Massimo Alpian at

About KEEN: KEEN, Inc. is a values-led, independently owned outdoor footwear brand from Portland, Ore. with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. KEEN strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN employees passionately endeavor to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Learn more at


Massimo Alpian


KEEN_Kate Sweeney Headshot

Kate Sweeney Joins KEEN, Inc. As Chief Operating Officer

PORTLAND, Ore. - April 16, 2018  PORTLAND, Ore. (April 16, 2018) - KEEN, Inc. (KEEN), a values-led, family-owned outdoor and lifestyle footwear brand known for its original and versatile products, welcomes Kate Sweeney as chief operating officer (COO). Sweeney joins the more

Keen Footwear Hires Tim Bartels as VIce President of Sales

Keen Footwear announced today that it has named Tim Bartels as Vice President of Sales. His appointment is effective immediately.Bartels is a Senior Management Executive with 24 years of industry experience in both the Footwear and Action Sports Industries. He most recently comes more

Toad&Co Hires Kyle Boettcher as New Vice President of Product and Merchandising

Santa Barbara, Calif. - January 31, 2018  Toad&Co, the lifestyle company inspired by the outdoors, is proud to announce the addition of Kyle Boettcher to its senior leadership team as vice president of product and merchandising, effective immediately. In his new role, Boettcher more

KEEN, Inc. Fulfills its Mission of Pairing Values and Creativity With New Line of Upcycled Bags

PORTLAND, Ore. (April 18, 2018)—KEEN, Inc. (KEEN), a values-led, family-owned outdoor and lifestyle footwear brand known for its original and versatile products, partners with Nossa Familia Coffee to release the KEEN Harvest Collection, a brand-new set of five handbags that keep more


KEEN, Inc. Debuts Engineered Knit Terradora EVO Hiking Boot for Women

PORTLAND, Ore. (Aug. 15, 2018) — Extending the brand’s uncompromising focus on women’s specific design, KEEN today brings its EVOFIT engineered knit technology to the Terradora hiking footwear franchise in the new Terradora EVO Mid, available exclusively in the United States on more

Keen, Inc. Launches 'Only at KEEN' Innovation Platform With Release of Grayson Collection

PORTLAND, Oregon  PORTLAND, Oregon (Nov. 15, 2017) — Building on the brand’s innovative and pioneering spirit, KEEN, Inc. (KEEN) takes its latest footwear innovations directly to KEEN fans through the newly launched Only at KEEN category at Available today, the more

Keen Logo

KEEN, Inc. Announces the Executive Promotion of Tyler LaMotte

PORTLAND, Ore. - January 18, 2018  KEEN, Inc. (KEEN), a values-led, family-owned outdoor and lifestyle footwear brand known for its original and versatile products, announces that Tyler LaMotte has been promoted to chief marketing officer (CMO), effective January 1, 2018. After more


KEEN Welcomes New President

Portland, OR (May 20, 2014) – KEEN, Inc., the leading manufacturer of hybrid outdoor and casual products, including footwear, bags, clothing and socks, announced today that Steve Meineke will join the KEEN team as president of the company, starting June 1, 2014. Meineke brings more

KEEN, Inc., Launches Holiday Season "Pair with Purpose" Program in Support of Mercy Corps

PORTLAND, Ore. - Nov. 20, 2017  For over a decade, KEEN, Inc. (KEEN), manufacturer of innovative and versatile footwear, has actively devoted time and financial resources to social and environmental organizations while creating a corporate culture of volunteerism, awareness and more