PORTLAND, Ore. (Aug. 15, 2018) — Extending the brand’s uncompromising focus on women’s specific design, KEEN today brings its EVOFIT engineered knit technology to the Terradora hiking footwear franchise in the new Terradora EVO Mid, available exclusively in the United States on keenfootwear.com in the Only at KEEN section.
“We’ve had an amazing response to the Terradora franchise from KEEN fans around the world,” explains Nol Gerritse, Trailhead Marketing Director for KEEN. “The design team created the Terradora EVO hiking boot to fulfill the desire for lightweight breathability, while elevating design and durability with the use of EVOFIT engineered knit technology. At KEEN, we are intently focused on broadening our four-season collection, and the launch of a breathable, impeccably designed women’s mid-height hiker is a key component in that strategy.”
The KEEN Terradora EVO hiking boot is constructed with KEEN’s revolutionary EVOFIT engineered knit, which provides a sock-like fit that moves seamlessly around the ankle, with a breathable and airy feel for instant comfort.
The Terradora EVO hiking boot features a dual-density polyurethane (PU) footbed and a low-density EVA midsole to enhance ride and comfort. The breathable mesh lining ensures this women’s boot is ready for the hottest days of summer hiking, and the high-traction grip of the KEEN.ALL-TERRAIN rubber outsole delivers confidence on the trail.
The KEEN Terradora EVO Mid hiking boot launches exclusively today in the United States in three colorways on keenfootwear.com. The KEEN Terradora EVO Mid will be available globally starting in spring 2019.
Please direct KEEN media inquiries to Account Manager Massimo Alpian at email@example.com.
About KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, it launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $15 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place. Learn more at https://www.keenfootwear.com/our-purpose.html