(February 29, 2019 - TOKYO) - Japanese technical outdoor apparel brand, Goldwin, today opened a new 676 sq ft brick-and-mortar store in Harajuku, Japan. It’s the third Goldwin store to open in the past two years, including Goldwin’s Tokyo store, which opened in November 2018, ...read more
PORTLAND, Ore. (January 24, 2020) — KEEN, Inc. (KEEN) has announced partnering with TRUE Communications as their PR agency of record for adult footwear in the United States. The values led, family-owned company founded in 2003 and known for industry leading, versatile products ...read more
PORTLAND, Ore. (TK) — Starting today KEEN, Inc (KEEN) will be donating 10% of all KEENfootwear.com and KEEN Garage sales to Australia bushfire relief. The fundraiser will run through January 21, 2020 and will be focused on providing volunteer firefighting brigades in New South ...read more
PORTLAND, Ore. (Tuesday, December 17, 2019) — KEEN, Inc. (KEEN), the Portland, Oregon-based brand on a mission to create original and versatile products, improve lives, and inspire adventures outside, is proud to announce that their “Consciously Created” approach has been ...read more
SAN FRANCISCO – Science in Sport, the leading sports nutrition company and makers of the world’s first Isotonic Energy Gel, today announced its sponsorship of the Escape from Alcatraz Triathlon, to be held on June 9, 2019, in San Francisco. Known for fueling elite athletes during ...read more
Science in Sport, the leading sports nutrition company and makers of the world’s first Isotonic Energy Gel, today announced its 2019 US Elite Ambassadors. Science in Sport is now the official nutrition sponsor of ultra runner Cat Bradley, paratriathlete Mohamed Lahna, and two ...read more
(San Francisco, CA – September 10 , 2018) – Science in Sport, official nutrition supplier of Team Sky and USA Cycling as well as official energy bar and gel sponsor of USA Triathlon, today announced that Beta Fuel, the highly anticipated sports drink that helped to win the Tour ...read more
(Paris, France – July 30, 2018) – Science in Sport, official nutrition partner of Team Sky, is pleased to congratulate Geraint Thomas (GBR) on winning the 2018 Tour de France. This is the first Grand Tour victory for the Welsh rider who also earned wins on stages 11 and 12. Sky’s ...read more
(Sausalito, CA; July 19) TRUE Communications today announced the launch of its newest initiative, Women @ TRUE. With a vision of helping women gain equal representation in the outdoor, running and cycling industries, Women @ TRUE will be led by team member Nicole Wood. As part of ...read more
Los Angeles, CA – May 1, 2018 – CERO, the company that aims to make cities a better place to live by designing high-quality electric cargo bikes, today announced its partnership with velofix, North America’s largest fleet of Mobile Bike Shops, to reach more customers in select ...read more
Zwift, the global online training platform for cyclists and runners, today announced the selection of four top amateur triathletes who will form the inaugural Specialized Zwift Academy Triathlon Team. Four members, two men and two women, hailing from the US, Germany, Belgium, and ...read more
Truckee, Calif. – November 20, 2017 bigtruck®, the Lake Tahoe-based brand best known for their signature premium trucker hats, today announced a three-year extension of their U.S. Ski & Snowboard licensing agreement and the launch of four newly branded U.S. Ski Team hat styles. ...read more
The Tahoe-area brand introduces a new promotional Barilla® + bigtruck® + Miki ™collection inspired and designed by three-time World Champion and Olympic Gold Medalist. Truckee, Calif. - September 29, 2017 bigtruck®, the Lake Tahoe-based lifestyle brand known for its iconic ...read more
Leading sports nutrition company complements its critically-acclaimed energy supplements with new Energy Bars San Francisco, CA – July 13, 2017 Science in Sport, official nutrition suppliers of Team Sky, USA Cycling and the force behind 34 medals at the 2016 Rio Olympics, just ...read more
Stages® Dash, a performance GPS head unit and Stages Link, a cloud-based training service, promise to guide athletes to their best performance through easy analytics, education and customized coaching Boulder, CO - June 6, 2017 Stages® Cycling is offering immediate ...read more
Innovative brand continues progress toward launch of sales in America Carlsbad, CA - June 6, 2017 Canyon USA, the American arm of one of the world’s most innovative companies, has today announced hiring Keith Hnatiuk as Director of Operations, Katie Araujo as Inside Sales ...read more
(Truckee, CA: Aug 15, 2016) – bigtruck, the California-based lifestyle brand that specializes in the design and manufacturing of hats and caps, have teamed up with Squaw Valley Alpine Meadows – one of the largest ski areas in the United States to give you the chance to win one ...read more
(Truckee, CA: Aug 15, 2016) – bigtruck, the California-based lifestyle brand that specializes in the design and manufacturing of hats and caps, have teamed up with Squaw Valley Alpine Meadows – one of the largest ski areas in the United States to give you the chance to win one ...read more
bigtruck teams with Centurion Boats pro wake-sports athlete Grant Korgan (Truckee, CA: Aug 8, 2016) – bigtruck, the California-based lifestyle brand that specializes in the design and manufacturing of hats and caps, is pleased to announce its sponsorship of wake sports (sit-surf ...read more
(Japan; July 19, 2016) – Already a huge success in Japan, BONX is reimagining the art of communication. Originally launched late last year, the outdoor group-talk technology brand ran a crowd-funding campaign in Japan with great response, surpassing their initial funding target ...read more
(Japan; July 14, 2016) BONX, the Japanese company that is reimagining the art of communication, has announced their entry into the American market this Fall. Launched late last year, BONX first product is, the BONX Grip, a Bluetooth connected earpiece driven by a custom ...read more
Springfield, MO (June 1, 2016) Küat Racks, manufacturer of lightweight, stylish and easy-to-use racks and accessories has released their latest offering, the NV 2.0, today. Using the original NV design as a starting point, Küat took to the drawing boards to tackle the difficult ...read more
(Atlanta, GA – May 13, 2016) – Wahoo Fitness, the innovator behind the smart trainer category and the leader in workout apps and smartphone connected fitness devices, has just released a new firmware version for its market-leading smart trainers.Working directly with Zwift, a 3D ...read more
Today’s Plan unlocks functionality in your Garmin you likely never even knew about (May 10, 2016) Canberra, Australia — With its unmatched Garmin integration, Today’s Plan continues it’s commitment to making structured, power-based, training more accessible than ever before to ...read more
Truckee, CA (April 25, 2016) – bigtruck, a California-based headwear company, is disrupting the status quo for collaborative brand partnerships. bigtruck CoBrand is aimed directly at redefining the shared value proposition through an elevated and iterative approach to multi-brand ...read more