Beta Fuel Officially Arrives in the United States

Science in Sport Introduces the World’s Most Powerful Sports Drink to its North American Market
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(San Francisco, CA – September 10 , 2018) – Science in Sport, official nutrition supplier of Team Sky and USA Cycling as well as official energy bar and gel sponsor of USA Triathlon, today announced that Beta Fuel, the highly anticipated sports drink that helped to win the Tour de France and Giro d'Italia, is now available in the United States. Beta Fuel, the world's most powerful sports drink, thanks to its unique carbohydrate ratio, is available in two natural flavors, Orange and Lemon-Lime, and can be purchased at ScienceinSport.com. Beta Fuel will also be available through the Quality Bicycle Products (QBP) retail network in October.

Beta Fuel was designed for endurance athletes preparing for -- and competing in -- events that are at least 2.5 hours long. Beta Fuel provides endurance athletes of any type with the highest level of carbohydrates of any sports drink in a 2:1 ratio of maltodextrin to fructose, and prevents gastrointestinal (GI) distress by placing the carbohydrates in an isotonic solution. This breakthrough technology is proprietary to Beta Fuel and no other sports drink can deliver as much energy without causing GI issues.

Beta Fuel was a key component of Team Sky’s fueling strategy during their iconic Stage 19 win at the 2018 Giro D’Italia and during their 2018 Tour de France win. Beta Fuel has been tested by elite athletes, including 12 top-tier sporting organizations and teams, such as British Cycling, Canyon//SRAM, and Team Sky.

“We’re committed to developing and delivering cutting-edge sports nutrition to support the training, recovery and racing fueling strategies of top endurance athletes around the world. In addition to our full product line, we’re proud to bring Beta Fuel, our most innovative product to date, to the United States,” said, Ashley Read, marketing director of Science in Sport. “Given Team Sky’s remarkable gains in performance during 2018’s most challenging races worldwide, we are confident that Beta Fuel will allow athletes to compete at their highest levels of competition.”

Science in Sport’s Beta Fuel underwent extensive performance trials with the Porsche Human Performance Centre and is manufactured in the UK at the company’s Innovation Centre in Lancashire. Science in Sport Beta Fuel, like all SiS products, is subject to the world’s highest standard of Banned Substance testing and carries the Informed Sport certification mark. 

To request additional information on Beta Fuel, as well as the complete suite of SiS sports nutrition, please contact PR representative: 

Nicole Wood
530.277.3951
nicole@truecommunications.com

About Science in Sport, Inc.
Science in Sport plc is a leading sports nutrition company that develops, manufactures and markets sports nutrition products for professional athletes and sports enthusiasts. SiS is a strong brand in the elite athlete community - in the 2016 Rio Olympics, 34 medal-winning athletes or teams used SiS products (compared with 24 in 2012).

The SiS core product ranges include: SiS GO, comprising energy powders, isotonic gels, energy bars and shots; SiS REGO, including protein-based recovery powders; SiS Protein, products specifically designed to contribute to athletes’ lean muscle mass growth and maintenance. 

SiS is currently the official sports nutrition partner to professional cycling organisations Team Sky, British Cycling, Cycling Australia and USA Cycling, and official energy bar and gel sponsor of USA Triathlon. Along with supplying over 40 professional English & Scottish League football teams, SiS is Sports Nutrition Partner to the world’s most popular football club, Manchester United FC. In addition, Olympian Adam Peaty MBE and Olympian Mark Cavendish MBE are Brand Ambassadors.

SiS was founded in 1992 and is headquartered in London & San Francisco. Its manufacturing facility is in Lancashire, UK.

SiS shares are traded on the AIM market of the London Stock Exchange under the ticker symbol SIS.

For further information, please visit www.scienceinsport.com

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