bigtruck Expands its' U.S. Ski and Snowboard Connections

Truckee's own grassroots hat brand introduces four new styles, with 'Best in the World' athletes
Publish date:

Truckee, Calif. – November 20, 2017

bigtruck hats

bigtruck®, the Lake Tahoe-based brand best known for their signature premium trucker hats, today announced a three-year extension of their U.S. Ski & Snowboard licensing agreement and the launch of four newly branded U.S. Ski Team hat styles. In addition, bigtuck is working with multiple U.S. Ski Team athletes, including Olympic Champion Mikaela Shiffrin on custom styles, all of which will be must-have items on the snow this winter and for years to come.

Known for their high-quality product and distinctive, timeless design, the bigtruck® x U.S. Ski Team hats are more than just an officially licensed product. These pieces feature bold and high contrast colorways highlighting the new U.S. Ski & Snowboard logo through the brand’s signature design language, unlike any other product on the market.

Not only has the Tahoe brand extended their U.S. Ski & Snowboard licensing agreement, but they continue to remain the top hat choice for many U.S. Ski Team athletes. With a fierce fan base and #funfirst mentality, bigtruck® has become synonymous with approachability and community - something that resonates with customers and world-class athletes alike. From personal co-brand hats to non-profit foundations, bigtruck® has long supported both local and upcoming athletes.

bigtruck’s U.S. Ski Team collaborative partners include Olympic gold medalists Mikaela Shiffrin and Julia Mancuso, the legendary Bode Miller, who designed hats for his non-profit, Turtle Ridge Foundation, plus Whitney Gardner, AJ Ginnis and Keely Cashman, to name a few. Each of the new U.S. Ski Team hats feature the new logo, uniting athletes, members and fans as one team with a vision to be Best in the World in Olympic skiing.

Now available on, the official U.S. Ski Team hats retail for $30 - $40.