bigtruck CoBrand - distrupting the status quo and catching attention from big brands

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Truckee, CA (April 25, 2016) – bigtruck, a California-based headwear company, is disrupting the status quo for collaborative brand partnerships. bigtruck CoBrand is aimed directly at redefining the shared value proposition through an elevated and iterative approach to multi-brand design, with attention to style and quality.

More than a business proposition, bigtruck was founded on a vision to create a community of shared experience, connecting people through creativity and fun first. This ethos coupled with bigtruck’s design sensibilities, acute market awareness, and great quality, has organically attracted other brands to form collaborative ventures.

bigtruck has developed sustainable CoBrand projects with organizations in the music, sports, high tech, nonprofit, and ski industries. Notable partnerships include Pandora, String Cheese Incident, Roush Fenway Racing, Chris Buescher Racing, USST, GoPro, Pink Vail, McConkey and High Fives Foundations, and the Squaw Alpine and Vail Resorts. These collaborations have proven to be highly sought after and instantly recognizable.

“bigtruck has always been about focused articulate design, super high quality, and giving people a unique and desirable product,” says Galen Gifford, bigtruck cofounder and CEO. “With bigtruck CoBrand, we are now able to share and elevate this value at a global level.”

James Clifford, Brand Integrity Manager for GoPro, commented “When working hard to grow a brand like GoPro, it’s great to collaborate on a piece of merchandise that stands out as a secure building block. Working with bigtruck to establish the GoPro | bigtruck hat line was one way we found to not only protect our brand but to ensure best growth along the way through all of our global markets.”

For more information on the CoBrand program contact Bill Sinoff bill@bigtruck.com and for all PR inquiries contact kate@trueoverdrive.com

ABOUT bigtruck BRAND Since 2010, bigtruck has evolved from a regional hat company into a global community that has chosen to reflect their passion for life in what they wear. bigtruck continues to strive to inspire others to live life with a fun first mentality.

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