bigtruck® Releases Limited-Edition, Custom-Designed Hat by World-Class Skier Mikaela Shiffrin

The Tahoe-area brand introduces a new promotional Barilla® + bigtruck® + Miki ™ hat inspired and designed by World Champion Mikaela Shiffrin
Author:
Publish date:

TRUCKEE, CALIF. - JANUARY 24, 2018 

Mikaela Shiffrin

Mikaela Shiffrin

bigtruck®, the Lake Tahoe-based lifestyle brand known for its iconic headwear, today released a new, limited-edition 2018 hat designed in partnership with Women’s World Cup Overall Champion Mikaela Shiffrin.

Known for her tireless work ethic and positive attitude, Mikaela made her World Cup debut at 15 and began winning races shortly thereafter. As a dominating force in Alpine Skiing, she now has 41 World Cup wins and heads into the 2018 Winter Games as a favorite to win three gold medals.

Mikaela’s limited edition, custom Barilla® + bigtruck® + Miki ™ hat features a USA flag goggle frame that mirrors the exact goggle shape she’ll wear in Pyeongchang. Just like the back of Mikaela’s helmet, the back of the hat includes her motivational tagline “ABFTTB” or “always be faster than the boys.” The hat integrates a custom Barilla® patch and Mikaela’s signature Miki™ label with bigtruck’s Brand ID, premium materials and distinctive interior trims and sublimations.

“It has been an absolute pleasure working with Mikaela on this custom collaboration,” says bigtruck® General Manager Bill Sinoff. “We are honored to collaborate with such a world-class athlete who is also a true embodiment of the bigtruck® brand values. We’re thrilled to have this opportunity to show our support and share something special with Mikaela’s fans.”

Mikaela’s Barilla® + bigtruck® + Miki ™ hat is now available at bigtruck.com.

About bigtruck®

bigtruck® designs and manufactures some of the most iconic headwear styles in the market. Their signature quality standard coupled with articulate, bold design language has become instantly recognizable and is pioneering a new perception of lifestyle headwear. bigtruck’s #funfirst tag line resonates with customers of all ages, demographics and geographies and has become synonymous with approachability, community and of course having fun. Headquartered near Lake Tahoe, Ca. and distributed world wide, bigtruck is a triple bottom line company that believes work life balance is foundational to building a great Brand.

About Barilla®

Founded 140 years ago in Parma out of a shop that made bread and pasta, Barilla is today among the top Italian food groups: leader for pasta in the world, pasta sauces in continental Europe, bakery products in Italy, and the crisp bread business in Scandinavia. The Barilla Group owns 28 production sites (14 in Italy and 14 abroad) and exports to more than 100 countries. Every year, its plants produce around 1,700,000 tons of food products that are consumed on tables all over the world, under the following brands: Barilla, Mulino Bianco, Harrys, Pavesi, Wasa, Filiz, Yemina e Vesta, Misko, Voiello, Academia Barilla.

When the first shop opened in 1877, Pietro Barilla focused on making good food. Today, this has evolved into a unique way of doing business for the Barilla Group: “Good for You, Good for the Planet.”

“Good for You” means constantly improving our products, motivating people to adopt healthy lifestyles and improving food access and social inclusion. “Good for the Planet” means promoting sustainable supply chains and reducing the amount of CO2 we emit and water we consume during production. As the maker of Italy's #1 brand of pasta, Barilla has been a proud partner with U.S. Ski Team star and multiple World Cup Champion Mikaela Shiffrin since 2012. For more information, please visit: www.barillagroup.com



BYLINE:

bigtruck®

Related

mikaela_1_PR

bigtruck® Announces Partnership with Olympic Gold Medalist Mikaela Shiffrin

The Tahoe-area brand introduces a new promotional Barilla® + bigtruck® collection inspired and designed by three-time World Champion and Olympic Gold Medalist Truckee, California (March 2017): Today, bigtruck®, the Lake Tahoe-based lifestyle brand known for its iconic headwear ...read more

Smartwool Launches into New Yearwith World Cup Champion Mikaela Shiffrin

Steamboat Springs, CO – January 24, 2019 – Smartwool is launching into the New Year with a new partnership with World Cup champion alpine skier Mikaela Shiffrin. Shiffrin signed a three-year contract to exclusively wear Smartwool® socks as she races and breaks records on the ...read more

bigtruck hats

bigtruck Expands Its' U.S. Ski and Snowboard Connections

Truckee, Calif. – November 20, 2017 bigtruck®, the Lake Tahoe-based brand best known for their signature premium trucker hats, today announced a three-year extension of their U.S. Ski & Snowboard licensing agreement and the launch of four newly branded U.S. Ski Team hat styles. ...read more

Arnaud Cottet, Zermatt, Switzerland photo:Adam Clark

bigtruck Introduces Limited-Edition Capsule Collection with Giro

The Tahoe-area lifestyle brand lends design inspiration to a special helmet and goggle collection with snowsports leader Truckee, California (January 2017): Today, bigtruck®, the Lake Tahoe-based lifestyle brand known for its premium headwear has just announced a new ...read more

Chums

Chums Releases Limited Edition Artist Series

Sun Valley, ID. - March 15, 2018  Chums, travel and active lifestyle accessory producer, announced today the release of their limited edition Artist Series with a collection designed by Kelly Halpin. The first of the series, Halpin’s collection includes custom LTD and neoprene ...read more

large_ce53698803b48bb867453c2cc07849ff

bigtruck Launches Partnership with Olympic Gold Medalist Mikaela Shiffrin

The Tahoe-area brand introduces a new promotional Barilla® + bigtruck® + Miki ™collection inspired and designed by three-time World Champion and Olympic Gold Medalist. Truckee, Calif. - September 29, 2017 bigtruck®, the Lake Tahoe-based lifestyle brand known for its iconic ...read more

big truck Squaw Valley

bigtruck® Partners with Squaw Valley | Alpine Meadows to launch Pop-up Shop

Truckee, Calif. - January 2, 2018  bigtruck®, the Lake Tahoe-based lifestyle brand known for its iconic headwear and distinctive design, today announced a new pop-up shop in The Village at Squaw Valley® in Lake Tahoe, California. The bigtruck® pop-up shop brings a brand new, ...read more

#LEKISHIFFRINSELFIE

LEKI Teams Up with Local Race Shops and Mikaela Shiffrin for #LEKISHIFFRINSELFIE Promotion

BUFFALO, NY (December 7, 2018) – LEKI today announced they are running the #LEKISHIFFRINSELFIE promotion throughout the 2018/19 World Cup season for ski racing fans and their favorite race shop that has a life-size LEKI Mikaela Shiffrin display. Fans are encouraged to visit ...read more

@hugues_bindel_ski

Mikaela Shiffrin’s Record-Setting Season Fuels Popularity of #LEKISHIFFRINSELFIE Instagram Promotion

BUFFALO, NY (March 28, 2019)– LEKI congratulates Mikaela Shiffrin on her most successful season yet on the 2018-19 Alpine skiing World Cup tour — most victories in a season (17); most career women’s slalom wins (40); only skier to claim the overall, super-G, giant slalom and ...read more