bigtruck® Partners with Squaw Valley | Alpine Meadows to launch Pop-up Shop

The Lake Tahoe-based lifestyle brand launches first Pop-up Shop

Truckee, Calif. - January 2, 2018 

big truck Squaw Valley

bigtruck®, the Lake Tahoe-based lifestyle brand known for its iconic headwear and distinctive design, today announced a new pop-up shop in The Village at Squaw Valley® in Lake Tahoe, California.

The bigtruck® pop-up shop brings a brand new, unique experience to Squaw Valley Alpine Meadows - widely known as one of North America’s best ski resorts, with a legacy of ski culture and mountain energy, and an unwavering spirit of adventure.

The bigtruck® pop-up shop is part retail store, part design studio and part factory. Customers first choose their hat style and then a bigtruck® style block patch from a wide range of custom designed Squaw Valley Alpine Meadows and U.S. Ski & Snowboard patches. From there the customer passes their creation to the onsite factory and within minutes is wearing their new custom bigtruck® hat. The process is simple, intuitive and fun.

“Given our long-standing relationship and shared passion for outdoor adventure, Squaw Valley|Alpine Meadows was a no-brainer for our first pop-up shop,” said David Eastwood, bigtruck® global sales manager. “Not only are we taking our production equipment off of the factory floor and into a retail environment, but our customers have the ability to create something completely unique for themselves and their loved ones. It’s an interactive process and the finished product leaves the store with a memorable experience.”

The pop-up will be located in the Squaw One Retail store directly across from the Aerial Tram building in The Village at Squaw Valley®, open 10am – 6pm Saturdays and Sundays as well as the week of January 1st. For more information, customers can visit

About bigtruck®

bigtruck® designs and manufactures some of the most iconic headwear styles in the market. Their signature quality standard coupled with articulate, bold design language has become instantly recognizable and is pioneering a new perception of lifestyle headwear. bigtruck’s #funfirst tag line resonates with customers of all ages, demographics and geographies and has become synonymous with approachability, community and of course having fun. Headquartered near Lake Tahoe, CA. and distributed world-wide, bigtruck is a triple bottom line company that believes work life balance is foundational to building a great brand.

About Squaw Valley | Alpine Meadows

Voted ‘Best Ski Resort’ in North America for the third year in a row by USA Today and 10Best Readers’ Choice, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe, California. Spanning over 6,000 skiable acres across two mountains, skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and over 50 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny California days, Squaw Valley Alpine Meadows is known as the Spring Skiing Capital™ as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Visit or call 1.800.403.0206 to learn more.





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