
With over 15 years of marketing and PR experience, Maro LaBlance is the founder of Campfire-Collective: a group of independent marketing pros that collaborate, create, and share engaging stories about stuff we care about Whether sliding down snowy mountains or sleeping outside under the stars, she is in a constant state of awe and gratitude for the environments, activities, and people that enrich her life.
West Lebanon, NH (December 10, 2020) – Tecnica Group is proud to announce the hiring of Rob Phillips in the newly created role of North American Business Unit Director – Tecnica Footwear. Responsible for overseeing commercial operations, product and marketing, Phillips comes to ...read more
Chamonix, France (December 2, 2020) - Chamonix based specialty ski brand, ZAG Skis, announces brand launch partnership with Colorado’s Global Sales Guys (GSG). Since its inception in 2002, ZAG products have been designed, prototyped and developed in the ZAG Lab at the heart of ...read more
West Lebanon, NH (November 20, 2020) - Tecnica Group North America is pleased to announce the promotion of Sam Cook to Vice President & Chief Commercial Officer for Tecnica Group’s Alpine and Footwear business units. Previously the President of Blizzard Tecnica, in this newly ...read more
DENVER, CO (October 29, 2020) - Picture, makers of recycled, organic, and bio-sourced products for board sports and the outdoors, is thrilled to announce the addition of new athletes to the US team, warmly referred to as the Picture Family. Snowboarder, Erika Vikander, and ski ...read more
COSTA MESA, CA (October 7, 2020) – Picture, makers of recycled, organic, and bio-sourced apparel and accessories, is proud to announce a pop-up shop in SEED People’s Market, the community-driven retailer focused on “products with a purpose”. Running October through December, SEED ...read more
DENVER, CO (September 21, 2020) – Le Bent, Australia’s beloved makers of ultra-comfortable technical socks and next-to-skin layers, is pleased to announce a new US sales structure, developed with the number one goal of providing year-round, quality service and support to ...read more
Denver, Co (July 29, 2020) - Global Sales Guys is proud to announce their new partnership with fast-growth Norwegian bag label Db (formerly Douchebags). Following a successful market test in 2018-19 and growing consumer demand, the Oslo-based start-up success will enter the US ...read more
JAN 22, 2020 - Tecnica, the legendary designers and manufacturers award-winning ski boots, is proud to introduce an all-new Mach1 MV series, featuring the Mach1 MV 130 TD – a mid-volume all-mountain performance boot specially engineered to improve consistency and efficiency so ...read more
WEST LEBANON, NH (January 16, 2020) – Blizzard is proud to announce the redesign of one of the most coveted skis in the brand’s history, the Cochise 106. The iconic ski— the widest model in their all-mountain/freeride collection—has been completely re-engineered to deliver a ...read more
DENVER, CO (January 15, 2020) - Rarely, if ever, has one piece of technical outerwear achieved a new benchmark for both technical performance and sustainability. Until now. Picture Organic Clothing introduces the Demain Jacket – a protective, 3-layer shell, featuring the new ...read more
WEST LEBANON, NH (JAN 13, 2020) – Blizzard is proud to introduce a brand new collection of their best-selling all-mountain freeride skis, featuring the same legendary names – Bonafide 97, Brahma 88, and Black Pearl 97 and Black Pearl 88 - but reengineered to achieve that ideal ...read more
ANNECY, France. (November 27, 2019) – Picture Organic Clothing, makers of recycled, organic, and bio-sourced products for board sports, is proud to announce they have earned B CORP certification, the highest distinction for companies committed to making environmental and social ...read more
July 15, 2019—Tecnica Group SpA, the parent company of Tecnica Group Canada, announced today the restructuring of the Canadian leadership team as part of a global initiative to integrate strategic markets around the world. Consistent with similar changes made in Europe, Tecnica ...read more
WEST LEBANON, N.H. (June 14, 2019) - Blizzard Tecnica USA is pleased to announce the promotion of Justin Heanue to National Sales Manager. Heanue reports directly to Sam Cook, President of Blizzard Tecnica USA. As the National Sales Manager, Heanue will drive continued sales ...read more
West Lebanon, NH (June 12th, 2019) - Tecnica is proud to announce another first in outdoor footwear with the launch of ORIGIN – the first trail running shoe with a customizable fit. The concept introduces a completely new design approach to the running shoe category, based ...read more
SAOLA Shoes is psyched to introduce their spring collection of sustainable kicks, featuring all-new styles and materials in a rainbow of colors. Designed for everyday life, the classically styled collection of sneakers is made with an impressive list of recycled and bio-based ...read more
With a growing foothold in North America, le bent expands its already stellar, A-list of ski, snowboard, and trail running athletes with a strong winter, North American athlete and ambassador line up. Forty ambassadors nation-wide, including the likes ...read more
Outdoor Retailer brings together some of my favorite people in the world, people I am so grateful to call friends and colleagues. I thoroughly enjoy getting together with these fine people of the outdoor and snowsports industry. But the reality is that the thrice-annual OR shows ...read more
WEST LEBANON, NH (January 24, 2019)—Blizzard/Tecnica proudly announce the official addition of Hilaree Nelson and Jim Morrison, two of the world’s most elite ski mountaineers, to the global team. This partnership solidifies Blizzard/Tecnica’s commitment to engineering ...read more
DENVER, CO (January 17, 2019) - Picture Organic Clothing is proud to introduce their first partially bio-based membrane, Pebax Renew, made from castor oil. The 20k/20k membrane, used on their new Harvest Jacket and Bib, is the result of brand’s quest to end their dependence on ...read more
Cody Townsend knows a thing or two about backcountry skiing. We’re used to seeing him entrenched in deep pow and flying down big lines, but getting to those stashes typically requires long ski tours, steep boot packs or both, which often comes with gear failures that wreak ...read more
WEST LEBANON, NH (November 13, 2018) - Tecnica’s Plasma – the first custom-fit outdoor shoe – brought home another industry award at Outdoor Retailer’s inaugural Innovation Awards held on November 8 at Outdoor Retailer Winter Market. The live event featured 32 product and retail ...read more
WEST LEBANON, NH (October 4, 2018) – Blizzard and Tecnica, top-performing brands in alpine equipment and outdoor footwear, are pleased to announce partnership with Maro LaBlance of Campfire-Collective for US public relations. In this role, LaBlance will work closely with Leslie ...read more
(San Diego, CA) – Eco-conscious footwear brand, SAOLA Shoes, is psyched to announce the addition of several experienced and respected independent sales reps, rounding out representation in all key US regions. The sales squad will introduce their specialty retail partners to ...read more