WEST LEBANON, NH (October 4, 2018) – Blizzard and Tecnica, top-performing brands in alpine equipment and outdoor footwear, are pleased to announce partnership with Maro LaBlance of Campfire-Collective for US public relations. In this role, LaBlance will work closely with Leslie Baker-Brown and Frank Shine of Blizzard/Tecnica to develop and execute communications strategies and manage media relations.
The launch of this partnership comes at an exciting time for both organizations. Blizzard/Tecnica’s line of skis and alpine boots are considered category leaders by ski media and retailers, and Tecnica’s recent relaunch into outdoor footwear resulted in a sweep of top product awards. Concurrently, LaBlance’s expansion from solo freelancer to a collective of independent specialists, Campfire-Collective, has allowed for brand partners to benefit from flexible collaborations with experienced outdoor and ski industry communications pros.
“As a skier, outdoor lover, and passionate member of the industry, I’ve long held these brands in the highest regard,” says LaBlance. “It’s widely known they make best-in-class products. But beyond product, there are so many other compelling brand stories to be shared – their Women 2 Women program is next level, their LIVE THE MOMENT manifesto inspires, the people behind the products are legends – I’m just beyond excited to work with this team and help take the brands to the next level.”
“We are thrilled to have Maro join the Blizzard/Tecnica team,” says Baker-Brown. “Her experience with both heritage and emerging brands in alpine and outdoor combined with her enthusiastic spirit made her the ideal fit for Blizzard/Tecnica as we continue to evolve in the US market. We’re expecting this to be a fun ride.”
From Campfire-Collective, LaBlance will be the PR lead and point of contact for all media and plans to utilize both traditional and emerging PR practices to increase awareness and affinity with trade and consumer audiences.
All media requests for Blizzard/Tecnica should be directed to Maro at firstname.lastname@example.org.
Since 1960, Tecnica has been a world leader in developing technical, high-performance footwear and alpine boots. True to their Italian heritage, Tecnica’s alpine ski boots and outdoor footwear put performance first, designed to maximize the experience for the outdoor enthusiast, whether skiing the steep and deep or exploring local mountains. The US headquarters is located in West Lebanon, NH, and handles all sales and marketing efforts in the US, along with collaboration on marketing and product development with the parent company, Tecnica Spa, located in Giavera del Montello, Italy.
#LIVETHEMOMENT with us at: IG - @tecnica_sports, FB - @tecnicasports, tecnicasports.com/usa
Designed and developed in the historic and modern-day epicenter of ski equipment manufacturing, the Austrian Alps, Blizzard skis has been engineering top-performing alpine skis since the 1940s. With a rich history in technology-firsts, their team of expert product developers pulls data from world-champion skiers to weekend warriors to design the best skis for every type of skier. The US headquarters is located in West Lebanon, NH, and handles all sales and marketing efforts in the US, along with collaboration on marketing and product development with the product team located in Mittersill, Austria. Blizzard Sport USA is under The Tecnica Group umbrella where Blizzard and Tecnica operate as a single business unit in the United States. #LIVETHEMOMENT with us at: IG - @blizzardskis, FB - @blizzardski, www.blizzardsports.com/usa.
Hailing from a diverse mix of in-house and agency backgrounds, Campfire-Collective is a group of independent marketing pros that collaborate, create, and share engaging stories about stuff we care about. Lead by Maro LaBlance, we’re experienced enough to know better, but young enough to know what's up, all with something unique and specialized to bring to the table. Whether it requires a team of one or ten, we offer customized marketing strategies that will make the greatest impact in relation to channel strategy and stage of life, and our flexible structure means our partners get a high-quality product without the costs or constraints associated with agencies.