The eco-focused brand is taking “green” to all new levels.

DENVER, CO (January 17, 2019) - Picture Organic Clothing is proud to introduce their first partially bio-based membrane, Pebax Renew, made from castor oil. The 20k/20k membrane, used on their new Harvest Jacket and Bib, is the result of brand’s quest to end their dependence on fossil fuels – a major contributor to climate change.

Environmentally focused from day one, Picture was founded in 2008 with a baseline that every product developed must have a minimum of 50% recycled or bio-based materials. In the last 10 years they’ve achieved notable advancements in sustainable manufacturing, including several firsts: recycled + recyclable membranes, a 100% PFC-free collection, and a biodegradable fleece, to name a few. Pebax Renew takes Picture’s environmental commitment a step further, as their design team now focuses on reducing synthetic fibers in favor of bio-based materials.

“The fight against climate change requires ending our dependence on fossil fuels,” says Julien Durant, Picture Co-Founder. “Using recycled materials from plastic bottles does considerably reduce the impact on the environment, but those plastic bottles are still petroleum-based waste, and therefore not a long-term solution.”

Castor seeds were used in textile manufacturing in the 1950s, but the process slowly disappeared with the rise of plastics.

“The technology has been around for a long time, but not used very much in modern-day textile manufacturing,” explains Jeremy Rochette, Picture Co-Founder and Head of Design. “We know that it is just as durable and waterproof/breathable as the petroleum-based membranes on the market. While we’re only introducing it in two products right now, there is real potential for expansion as we continue to work with suppliers.”

The Harvest Jacket and Bib will be available at retail in Fall '19. Media and retailers can preview at Outdoor Retailer, booth 9140-UL.

Media inquires: maro@campfire-collective.co

Retailer inquires: info@globalsalesguys.com

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