BUFFALO, NY (December 7, 2018) – LEKI today announced they are running the #LEKISHIFFRINSELFIE promotion throughout the 2018/19 World Cup season for ski racing fans and their favorite race shop that has a life-size LEKI Mikaela Shiffrin display. Fans are encouraged to visit their local race shop, take a selfie with Shiffrin and post it on Instagram with the hashtag #LEKISHIFFRINSELFIE. Every time Shiffrin lands on the podium, a #LEKISHIFFRINSELFIE hashtag winner will be selected to receive $250 worth of LEKI gear and the race shop they tagged will receive a $250 LEKI credit.
Tags required for official photo entries are: @LEKIUSA; @MIKAELASHIFFRIN; @(Your LEKI Race Shop); along with the promo hashtag #LEKISHIFFRINSELFIE.
At the end of the World Cup season, if Shiffrin is at the top of the leader board and takes home a Crystal Globe, fans too will have a chance to become the overall champion of the #LEKISHIFFRINSELFIE promotion. Previous winners will automatically be entered in a drawing to receive another $500 in LEKI gear, a signed Mikaela Shiffrin LEKI Carbon Shin Guard and the race shop will get a season ending pizza party compliments of LEKI.
For more information, follow @LEKIUSA on Instagram and check back often for updates.
Founded in 1948, LEKI is a leading manufacturer of Skiing, Trekking and Trail Running poles and gloves, and its latest addition of folding camp chairs and tables. LEKI products are German engineered with most of the products being made in the company's Czech Republic factory. This in conjunction with extensive research and independent testing make the best products featuring quality, value and technology. LEKI USA, Inc., headquartered in Buffalo, NY, is the sole distributor of LEKI brand products in the United States. For more information please visit https://www.leki.com/us/or call 800.255.9982.