High Sierra Wins U.S. Ski & Snowboard Association Partnership Award

High Sierra was recently recognized by the U. S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding.
Author:
Updated:
Original:

High Sierra Sport Company was recently recognized by the U. S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding, for use of the Team's logos on its products to raise funds and awareness for the U.S. Ski Team and U.S. Snowboarding. The award was presented at the 2008 USSA Partner Summit held on July 16-18, 2008 in Park City, Utah.

USSA recognized High Sierra as one of the association's most dedicated partners. Since 2001, High Sierra has had a longstanding relationship with the association where the company manufactures customized backpacks, boot bags, ski and snowboard bags and duffels to teams.

"High Sierra has provided the athletes with bags and packs to travel the globe to the many competitions and training camps," said USSA Vice President of Sales and Marketing Ted Morris. "They have creatively infused the look and the feel of the Team in the travel bags utilizing athlete images and Team logos. It's great visibility for our brands."

“We are honored to accept our award of recognition from the association. Our company makes an effort every year to give back to the Teams and we hope to be able to provide more contributions for years to come,” said Hank Bernbaum, president of High Sierra Sport Company.

High Sierra's U.S. Ski Team and U.S. Snowboarding bags are durable, easy to carry and allow for convenient transport of each athlete's gear and clothing. High Sierra will continue to produce and distribute a limited quantity of U.S. Ski and Snowboard Team bags for consumers, which are currently available at ski shops and luggage stores nationwide as well as online at www.shopusskiteam.com.

For more information on High Sierra Sport Company, please call (800) 323-9590 or visit www.highsierrasport.com.

About USSA
The U.S. Ski and Snowboard Association (USSA) is the national governing body for Olympic
skiing and snowboarding. USSA manages year-round nationwide development and elite
programs, including the national teams, in six distinctly different Olympic sports: alpine, cross country, freestyle, nordic combined, ski jumping and snowboarding, as well as two Paralympic sports – disabled alpine and disabled cross country. USSA is based in Park City, Utah.

To follow the Team, visit www.usskiteam.com or www.ussnowboarding.org. Fans also can purchase High Sierra Team gear at http://shop.usskiteam.com.

About High Sierra Sport Company
High Sierra Sport Company (HSSC), specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels and wheeled luggage.

The official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra's memberships include the Outdoor Industry Association (OIA), Sporting Goods Manufacturers Association (SGMA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA).
For more information, please call (800) 323-9590 or visit www.highsierrasport.com.

# # #

Related

High Sierra Signs Extension with USSA

High Sierra Sport Company announced today that it will continue its agreement with the U. S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding, to supply all categories of bags to all U.S. Ski Team and U.S. Snowboarding athletes ...read more

High Sierra Gains Global Brand Visibility with U.S. Ski Team

Tens of millions of global ski fans will now be seeing the familiar High Sierra logo each weekend. High Sierra Sport Company recently announced that as part of its agreement with the U.S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and ...read more

High Sierra Honored by USSA, SIA

High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, was honored by the U.S. Ski and Snowboard Association (USSA) and SnowSports Industries America (SIA) with the Doc DesRoches Award. The award is presented annually by SIA and the USSA to ...read more

U.S. Freeskiing to Make Its Debut with High Sierra at the 2014 Games!

The International Olympic Committee (IOC) recently announced the addition of freeskiing to the 2014 Winter Olympics. At the IOC Executive Board meeting in London, IOC Sports Director Christophe Dubi announced that a ski halfpipe event will make its debut at the 2014 Games in ...read more

High Sierra Supports 2010 Alpine National Ski Championships

High Sierra Sport Company, a manufacturer of innovative bags and luggage, is proud to provide their S6007 Ultimate Winter Backpack to the 2010 U.S. Alpine National Ski Championships.The March 20-23 event features members of the United States Ski Team, as well as the leading ...read more

High Sierra Acquires Mervyns Registrations for Trademark - High Sierra

High Sierra Sport Company today announced that it has acquired all Mervyns registrations for the trademark - High Sierra. The purchase price of the sale is undisclosed. Mervyns had previously been using the High Sierra name for a variety of its products. The history details of ...read more

High Sierra Acquires HighSierra.com

After many years of negotiation, High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, is pleased to announce the company has acquired the domain name HighSierra.com.“We are excited about the purchase of HighSierra.com. The shortened URL ...read more

High Sierra + umVIP Giveaway

High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, is teaming up with the Umphrey's Mcgee to bring you an umVIP facebook contest for the band's upcoming tour. What: High Sierra and umVIP giveaway for four (4) upcoming shows (Boston, ...read more

High Sierra Works with Artist Korakrit Arunanondchai

High Sierra Sport Company, a manufacturer of innovative bags and luggage, recently hired Korakrit Arunanondchai to create High Sierra famous Blue Wash pattern for its 2011 daypack line. Blue Wash is available in the 54109 Opie, 5420 Fat Boy, 5453 Swerve, 5462 Access, and 5438 ...read more