TRUE Communications
TRUE Communications is a full-service communications agency that represents the world’s leading active outdoor brands. Based in the San Francisco Bay Area and New York, TRUE creates strategies and executes programs for media relations, social media, influencer programs and content creation. Founded in 2004, TRUE strives to create long-term client relationships by responding to the needs of the businesses we represent and by always adding measurable value. truecommunications.com
TRUE Communications Builds Leadership Team
(Sausalito, CA — 26 October 2020) Integrated communications agency TRUE Communications recently announced a series of promotions to better service their rapidly expanding roster of clients and suite of services. TRUE has promoted Peter Nicholson to Partner, Greg Fisher to ...read more
Goldwin Opens First European Flagship Store in Munich, Germany
OCTOBER 16, 2020 - MUNICH, GERMANY — International technical apparel brand, Goldwin, today opens its first retail store in Munich, Germany. Located in Munich’s Schäfflerhof district, a downtown shopping and tourism hub, the store is Goldwin’s first brick-and-mortar operation in ...read more
AI Endurance Training Platform PKRS Unveils Roster of Investors and Advisors
(Santa Monica, CA – October 8, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today unveils its full roster of investors and advisors, many of whom are stepping out into the public as PKRS evangelists for the first time. ...read more
MIPS Assembles Its First Team of Sponsored Athletes, Signs Olympic Freeskier Henrik Harlaut
STOCKHOLM, SWEDEN (29 SEPT 2020) — MIPS, the world leading helmet safety technology company, today announces the formation of its first-ever professional athlete team, Team MIPS. The team will be an ever-growing global force of helmet safety advocacy led by athletes from across ...read more
Goldwin Releases Performance Sock Woven With Japanese Paper Fiber
(AUGUST 12, 2020 - SAN FRANCISCO) International technical apparel brand, Goldwin, today launches a first-of-its-kind performance sock made with Japanese paper fiber. Called simply the Paper Fiber Socks, they represent the beginning of a new direction in sustainable performance ...read more
Goldwin Releases 2020 Outdoor and Athletic Collection
(May 15, 2020 - SAN FRANCISCO) Japanese technical outdoor apparel brand, Goldwin, today released its 2020 Outdoor and Athletic collection, the second drop of its Spring/Summer 2020 collection in the US. Following the first drop in February 2020, which featured more spring-focused ...read more
KEEN launches “Wear Masks – Love Others”
PORTLAND, Ore. (April 21, 2020) - KEEN Inc (KEEN) is once again stepping up to help in the fight against COVID-19 by making stylish, comfortable and washable face masks, responsibly made from upcycled material in KEEN’s own factory. Per CDC recommendations, people are advised to ...read more
KEEN Continues To Support Australia Bushfire Relief Efforts
PORTLAND, Ore. (DATE, 2020) — Over a one week period, KEEN, Inc (KEEN), donated 10 percent of all sales from KEENfootwear.com and KEEN Garage stores to on-going Australia bushfire relief. KEEN successfully raised more than $88K and donated 1,400 pairs of KEEN workboots to local ...read more
Bollé Commits To Integrating MIPS In All Future Ski and Cycling Helmet Models
STOCKHOLM, SWEDEN (February 17, 2020) — MIPS, the Swedish brain safety technology company leading the way in helmet-based brain safety, announces a reinforced partnership with Bollé, a 132-year-old brand leader in cycling helmets, ski goggles, and ski helmets. Bollé has committed ...read more
Goldwin Launches First Batch of Largest Ever US Apparel Collection
(February 5, 2019 - SAN FRANCISCO) Japanese technical outdoor apparel brand, Goldwin, today launched the first batch of its Spring 2020 collection in the US. The first batch of the collection includes 40 all-new products best suited for early spring; more products will be ...read more
VeloPro offers White Label product
Portland, Oregon, July 8 -- VeloPro, the world’s first AI training system for cyclists, uses machine learning algorithms to create fully-customized training programs for any kind of cyclist based on their experience, goals, and schedule. This service, designed to help riders ...read more
Wahoo Announces Acquisition of The Sufferfest
(Atlanta, GA – July 8th 2019) – Wahoo, the leader in connected fitness devices, has today announced its intention to acquire The Sufferfest, the most complete training platform for cyclists, triathletes and other endurance athletes. The Sufferfest app provides subscribers access ...read more
Wahoo Partners with USA Triathlon
COLORADO SPRINGS, Colo. — USA Triathlon today announced it has signed a four-and-a-half-year agreement with Wahoo Fitness, the global leader in indoor smart trainers and connected cycling computers, as a technological partner supporting the National Governing Body’s elite and ...read more
Wahoo KICKR Ecosystem Honored in 2019 Core77 Design Awards
June 27, 2019, Atlanta, Ga. -- Wahoo is proud to announce that the KICKR indoor riding ecosystem has been named Runner Up in two categories at the 2019 Core77 Design Awards, Health & Wellness and Sports & Recreation. The KICKR ecosystem was one of hundreds of finalists, and one ...read more
VeloPro, AI-Powered Training System, Seeks Event Partners
Portland, Oregon, June, 11 -- Cyclists who arrive at your event fit and prepared are more likely to have a safe and positive experience. AI-powered training system VeloPro is seeking to partner with cycling events to help ensure that participants have their best day. VeloPro, ...read more
Science in Sport Announces Grassroots Nutrition Network
San Francisco, May 14, 2019 -- Science in Sport, an official partner of Team INEOS, USA Cycling, and USA Triathlon, and the force behind 34 medals at the 2016 Rio Olympics is pleased to announce the Grassroots Nutrition Network event sponsorship program. Through this program, SiS ...read more
VeloPro and Premium Tour Operator RAID CYCLING Announce Partnership
Portland, OR, April 17, 2019 -- VeloPro, the world’s first AI-powered training system for cyclists, is pleased to announce a new partnership with RAID CYCLING, the premier operator of custom cycling tours. Starting in 2019, all cyclists joining RAID trips will have the ...read more
Wahoo Fitness and Canyon Belgian Waffle Ride Announce Three-Year Training Technology Partnership
March 22, Atlanta, Ga. -- Preparing for gravel racing requires cyclists to be dedicated and focused. Preparing for one of the nation’s hardest gravel races requires even more than that: grit, determination, and the best training tools available to make sure cyclists arrive on the ...read more
Specialized Helmets Now Feature MIPS
(Stockholm, Sweden - 29 November 2018) MIPS, the world leading brain safety technology company, can now be found in all Specialized bicycle helmets worldwide, thanks to an expanded partnership with helmet manufacturer. The Multi-Directional Impact Protection System(MIPS)-patented ...read more
Wahoo Named to List of Fastest Growing Tech Companies
Atlanta, GA, Nov. 15, 2018 — Wahoo Fitness today announced for the second consecutive year that it appears on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. ...read more
100% Partners with FE Sports for Australian Distribution
(San Diego, CA — November 8, 2018) - 100% is proud to announce FE Sports as the newly appointed Australian importer and distributor of its cycling and mountain bike lines of products. In addition, FE Sports will manage 100%’s performance eyewear segment in both Australia and New ...read more
100% Hires Mike Wilson as Marketing Manager
(San Diego, CA — October 2, 2018) - 100% brings new talent to the San Diego-based team, hiring Mike Wilson as Marketing Manager. Wilson most recently served as a marketing and public relations agent for LOOK Cycles and Corima Wheels in their return to North American direct ...read more
Wahoo Renews Sponsorship of Triathlete Sarah True, Supporting Her During a Transition To IRONMAN Events
Atlanta, Georgia, September 27, 2018 – Wahoo is pleased to announce that it has renewed its sponsorship of triathlete Sarah True. The New Hampshire native, who represented the United States in Triathlon at the Rio and London Olympic Games, turned her focus to long-course, ...read more
Zwift Releases 2018 UCI Road World Championships Innsbruck-Tirol Course
(Long Beach, CA, Thursday 2 August 2018) - Zwift, the global online training platform for cyclists, has today released its latest course, Innsbruck. The course is based on the route that will be used for the 2018 UCI Road World Championships Innsbruck-Tirol. The 24km circuit is ...read more
Wahooligans Triumph at 2018 Tour de France
(Paris, France – July 29, 2018) – Wahoo Fitness, sponsor of Team Sky and BORA-hansgrohe, is excited to congratulate Wahooligans Geraint Thomas and Peter Sagan on their Tour de France victories. The overall victory is Thomas’ first grand tour win, and the sixth for Team Sky. In ...read more
TRUE Communications Adds Talent For Strategy, Social, Content
(Sausalito, CA - July 25, 2018) Public relations firm TRUE Communications announced today that Garin Fons has joined the agency as Account Director. Fons most recently served as the Brand Manager of online retailer Competitive Cyclist and prior to that was the Marketing Manager ...read more
TRUE Recruits Andrew Bernstein To Build Winning Communications Strategies For Clients
(SAUSALITO, Calif. — June 26, 2018) - TRUE Communications is pleased to announce that Andrew Bernstein has joined its team of outdoor industry professionals who service the agency’s growing list of clients. Bernstein joins TRUE from Bicycling Magazine, the world’s largest ...read more