TRUE Communications is a full-service communications agency that represents the world’s leading active outdoor brands. Based in the San Francisco Bay Area and New York, TRUE creates strategies and executes programs for media relations, social media, influencer programs and content creation. Founded in 2004, TRUE strives to create long-term client relationships by responding to the needs of the businesses we represent and by always adding measurable value. truecommunications.com
(Stockholm, Sweden - 29 November 2018) MIPS, the world leading brain safety technology company, can now be found in all Specialized bicycle helmets worldwide, thanks to an expanded partnership with helmet manufacturer. The Multi-Directional Impact Protection System(MIPS)-patented ...read more
Atlanta, GA, Nov. 15, 2018 — Wahoo Fitness today announced for the second consecutive year that it appears on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. ...read more
(San Diego, CA — November 8, 2018) - 100% is proud to announce FE Sports as the newly appointed Australian importer and distributor of its cycling and mountain bike lines of products. In addition, FE Sports will manage 100%’s performance eyewear segment in both Australia and New ...read more
(San Diego, CA — October 2, 2018) - 100% brings new talent to the San Diego-based team, hiring Mike Wilson as Marketing Manager. Wilson most recently served as a marketing and public relations agent for LOOK Cycles and Corima Wheels in their return to North American direct ...read more
Atlanta, Georgia, September 27, 2018 – Wahoo is pleased to announce that it has renewed its sponsorship of triathlete Sarah True. The New Hampshire native, who represented the United States in Triathlon at the Rio and London Olympic Games, turned her focus to long-course, ...read more
(Long Beach, CA, Thursday 2 August 2018) - Zwift, the global online training platform for cyclists, has today released its latest course, Innsbruck. The course is based on the route that will be used for the 2018 UCI Road World Championships Innsbruck-Tirol. The 24km circuit is ...read more
(Paris, France – July 29, 2018) – Wahoo Fitness, sponsor of Team Sky and BORA-hansgrohe, is excited to congratulate Wahooligans Geraint Thomas and Peter Sagan on their Tour de France victories. The overall victory is Thomas’ first grand tour win, and the sixth for Team Sky. In ...read more
(Sausalito, CA - July 25, 2018) Public relations firm TRUE Communications announced today that Garin Fons has joined the agency as Account Director. Fons most recently served as the Brand Manager of online retailer Competitive Cyclist and prior to that was the Marketing Manager ...read more
(SAUSALITO, Calif. — June 26, 2018) - TRUE Communications is pleased to announce that Andrew Bernstein has joined its team of outdoor industry professionals who service the agency’s growing list of clients. Bernstein joins TRUE from Bicycling Magazine, the world’s largest ...read more