TRUE Communications Adds Talent For Strategy, Social, Content

Garin Fons is latest communications pro to join TRUE
Publish date:

(Sausalito, CA - July 25, 2018) Public relations firm TRUE Communications announced today that Garin Fons has joined the agency as Account Director. Fons most recently served as the Brand Manager of online retailer Competitive Cyclist and prior to that was the Marketing Manager for Mellow Johnny’s Bike Shop.

“Our clients are relying on us for a more diverse array of services including content creation, social media and influencer relationships in addition to public relations,” said Mark Riedy, TRUE Founder and CEO. “Garin’s deep understanding of brand and content marketing strategy and will play an important role in advancing TRUE’s continued expansion into a full-service communications and marketing agency.”

“In all of my work, I’ve been driven to understand business needs and collaborate with others to develop communications strategies and messages that are both authentic and engaging regardless of what channels they are being distributed through,” says Fons. “It’s a privilege to join such a talented team at TRUE to continue this work and to play a unique role in advancing the marketing objectives of brands I’m passionate about.”

Fons will support media strategy and relations for several of TRUE’s core clients and provide counsel on brand marketing strategy and campaign planning. Fons will maintain his presence in Salt Lake City, representing TRUE in a region that is home to many of the outdoor industry’s most significant brands.

About TRUE Communications

TRUE Communications was founded in 2008 by active outdoor industry vet Mark Riedy. Since then, TRUE has grown to service the active outdoor industry through PR, social media, content creation, influencer relations and overall brand communication. With offices in San Francisco, Boulder, and New York, TRUE aligns their passions with brands around the world to deliver results partners can measure.


Untitled drawing

TRUE Recruits Andrew Bernstein To Build Winning Communications Strategies For Clients

(SAUSALITO, Calif. — June 26, 2018) - TRUE Communications is pleased to announce that Andrew Bernstein has joined its team of outdoor industry professionals who service the agency’s growing list of clients. Bernstein joins TRUE from Bicycling Magazine, the world’s largest more

TRUE Communications Launches Women @ TRUE

(Sausalito, CA; July 19) TRUE Communications today announced the launch of its newest initiative, Women @ TRUE. With a vision of helping women gain equal representation in the outdoor, running and cycling industries, Women @ TRUE will be led by team member Nicole Wood. As part of more

TRUE Communications Builds Leadership Team

(Sausalito, CA — 26 October 2020) Integrated communications agency TRUE Communications recently announced a series of promotions to better service their rapidly expanding roster of clients and suite of services. TRUE has promoted Peter Nicholson to Partner, Greg Fisher to more

TRUE Communications Builds Team and Expands Into Content Creation

(SAUSALITO, Calif. — June 13, 2018) - TRUE Communications has expanded its full-service communications offerings to include content creation, with the hire of Senior Content Director Matthew Ankeny. TRUE has also elevated the role of Peter Nicholson, to Vice President. Mark more

Screen Shot 2018-09-21 at 1.52.42 PM

Two Outdoor Agencies Join Forces to Offer a Suite of Product Launch Solutions

HINGHAM, MA (September 24, 2018) – Two marketing agencies, with deep roots in the outdoor industry, are merging to offer outdoor brands a complete brand and product marketing solution under one roof. Elevator Group, a leading strategic and creative agency known for launching more

Regan Nov 2015 head shot

Inside | Out Communications Expands Digital Strategy Offerings

Inside | Out Communications, a marketing agency specializing in outdoor, active lifestyle and travel brands, is pleased to announce the addition of Regan Betts as Social Media Strategist. With an expanded team, Inside | Out now offers current and future clients comprehensive more

Wigwam Boosts Team with Addition of Social Media Strategy From Inside|Out Communications

Sheboygan, WI. – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is pleased to add Social Media Strategy to the services currently provided for the brand by Inside|Out Communications. In addition to social strategy and implementation, more

100% Hires Mike Wilson as Marketing Manager

(San Diego, CA — October 2, 2018) - 100% brings new talent to the San Diego-based team, hiring Mike Wilson as Marketing Manager. Wilson most recently served as a marketing and public relations agent for LOOK Cycles and Corima Wheels in their return to North American direct more


True Hero Services

True Hero specializes in four different disciplines: Business Services, Event Management, Video and Photography and Website/Content/Design Management. Our Business Service team consists of buyers and planners who help reps and brands manage their key account and specialty more