Inside | Out Communications, a marketing agency specializing in outdoor, active lifestyle and travel brands, is pleased to announce the addition of Regan Betts as Social Media Strategist. With an expanded team, Inside | Out now offers current and future clients comprehensive services in the digital sphere and added creative input for all marketing and communications campaigns.
Betts has worked more than 15 years managing social media strategy, content creation, brand marketing, ambassador programs and advocacy work within corporate marketing departments for Smartwool, Crocs, and most recently, Ibex Outdoor Clothing. In addition, she founded her own content creation agency, Spin LLC. She is thrilled to return to the west and remain in the outdoor industry, which fuels her love of skiing, trail running, and mountain trekking. “Living in the Rockies harbors a lifestyle focused on getting outside in our public lands. But having a career working with like-minded people focused on the outdoors? I am certainly lucky.”
“We’ve been looking for the right person to join our team as a social media strategist and we are thrilled to connect with Regan,” said Inside | Out co-founder Paige Boucher. “She shares our ‘work hard, play hard philosophy’ and her skills very much complement and enhance those of our current team.”
“Inside | Out is primed to grow, and with Regan on board, we have a power team in place,” added co-founder Erin Brosterhous.
About Inside | Out Communications:
With over 30 combined years of experience building brands and developing communications strategies, the Inside | Out team knows the key to any successful idea is based in the emotional connection it creates with its consumer. Driven by a passion for building lasting relationships, good communication and a love for the outdoors, our team prides themselves in Telling your Inside Story to the Outside World. www.insideout-pr.com.