Sheboygan, WI. – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is pleased to add Social Media Strategy to the services currently provided for the brand by Inside|Out Communications. In addition to social strategy and implementation, Inside|Out also handles Wigwam’s global media relations for the Peak 2 Pub, Rod & Rifle, Lifestyle/Classics and the all new Work Line categories.
“With the changing communications landscape we are well aware that seamless integration between all elements of a brand campaign is imperative,” said Tom Wheeler, president and CEO of Wigwam Mills. “With our strong in-house marketing and sales teams backed up by the Inside|Out team, we are already seeing a shift in enthusiasm and support from our customers. The Inside|Out team understands our heritage brand, our authentic voice and the nuances of social strategy.”
“I am thrilled to have an opportunity to weave together the stories behind Wigwam,” said Regan Betts, social media strategist at Inside|Out. “With their deep history and commitment to community, sustainability and innovative product there is no lack of content. I’m looking forward to igniting the conversation with our audience and new Wigwam customers.”
Wigwam will be attending the Outdoor Retailer Summer Market trade show (Booth #UL51081) in Denver on July 23 – 26, at the Denver Convention Center. Book an appointment to learn more about the Wigwam brand and the new products and sock technologies for Spring 2019.
Wigwam has been proudly crafting socks in Sheboygan, WI since 1905. We carefully knit every pair with the goal of delivering the highest quality and performance for the most comfortable experience for our customers. Our commitment to local USA manufacturing, community, sustainability and stewardship of the environment has always been central to who we are. For more details, visit www.wigwam.com