Sheboygan, WI.- Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is proud to announce a continued partnership with Coyote Peterson, adventurer, conservationist, videographer and host of the Brave Wilderness shows through 2018. Coyote will continue to wear and represent Wigwam socks, which keep his feet dry and comfortable in the extreme weather conditions he regularly faces during his shoots. Coyote is well known for his captivating videography and factual representation of animals in the wild, which appeal to youngsters of all ages and encourage the next generation of outdoor explorers and conservationists.

“When I’m in the field with wild animals and a camera crew, I need to be totally focused on what’s happening around me. I need to trust that my gear will keep me comfortable in all conditions, so I can put 100% into my work,” says Coyote. “But comfort is only half of the issue. I need healthy feet! Blisters caused by wet socks would be a huge problem on a shoot. I rely on the moisture-moving technologies Wigwam has developed to keep my feet dry and blister-free.”

“We are delighted to continue our relationship with Coyote,” says Tom Wheeler, president and CEO of Wigwam Mills. “Wigwam shares Coyote’s commitment to taking care of the environment and nurturing a love of conservation. Wigwam has been a conscientious green manufacturer since long before it was hip, and Coyote appreciates that. Our customers love to follow Coyotes adventures and he appeals to adventurers and wildlife lovers of all ages.”

Wigwam will keep customers informed about how to follow Coyote’s upcoming adventures and travels. Check out Coyote's latest adventures on the Wigwam Blog, on the Brave Wilderness YouTube Channel, and follow him on: Instagram, Facebook and Twitter


About Wigwam

Wigwam has been proudly crafting socks in Sheboygan, WI since 1905. We carefully knit every pair with the goal of delivering the highest quality and performance for the most comfortable experience for our customers. Our commitment to local USA manufacturing, community, sustainability and stewardship of the environment has always been central to who we are. For more details, visit



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