Wahoo Renews Sponsorship of Triathlete Sarah True, Supporting Her During a Transition To IRONMAN Events

Two-Time Olympian Will use Wahoo ELEMNT BOLT Cycling Computer, TICKR Heart Rate Monitor, and KICKR Trainer for Training and Racing During 2018-2019 seasons
Author:
Publish date:

Atlanta, Georgia, September 27, 2018 – Wahoo is pleased to announce that it has renewed its sponsorship of triathlete Sarah True. The New Hampshire native, who represented the United States in Triathlon at the Rio and London Olympic Games, turned her focus to long-course, non-draft events in 2018. She recently qualified to race the IRONMAN World Championship, in Kona, Hawaii, after a second-place finish at the IRONMAN European Championship, in Frankfurt, Germany.

True has represented the United States in short-course events since 2005, and achieved a fourth-place finish at the London Olympics in 2012. She also captured numerous top-placings in ITU events before shifting her focus to long-course, non-draft races in 2017. The Frankfurt European Championships, where she finished second, was her IRONMAN debut.

“We’re glad to be working with Sarah as she shifts her focus from shorter, draft-legal events, to full-distance IRONMAN events,” said Wahoo CEO and Founder Chip Hawkins. “While Sarah has shown that she’s an absolute pro at shorter events, IRONMAN requires a different kind of fitness and training and we’re proud to supply Sarah with the full range of Wahoo equipment to help her prepare for, and compete in, the world’s toughest races.”

“I’m grateful to have the support of a brand like Wahoo, who always work to make sure that athletes are fully prepared for the world’s toughest races. With the focus and intensity required to train for IRONMAN events, it’s very important that I get the most out of each workout,” said True. “I’ll be relying on the KICKR to help me make sure I’m able to ride at the front of the field, while BOLT and TICKR will help me track and monitor my performance during training and races.”

During the 2019 season, and the remainder of 2018, True will be using the Wahoo KICKR connected smart trainer for indoor training, as well as the BOLT cycling computer and TICKR heart rate monitor to track and measure training.

For more information, contact:

Andrew Bernstein

610.618.6272

andrew@truecommunications.com

About Wahoo Fitness

Located in Atlanta, GA, Wahoo Fitness has created a full ecosystem of sensors and devices for runners, cyclists, and general fitness enthusiasts. Wahoo Fitness’s award-winning line of products include the KICKR family of smart trainers and accessories, the ELEMNT family of bike computers and the TICKR family of heart rate monitors. Learn more about Wahoo’s full line of products and apps at www.wahoofitness.com.

###

Related

Wahoo Partners with USA Triathlon

COLORADO SPRINGS, Colo. — USA Triathlon today announced it has signed a four-and-a-half-year agreement with Wahoo Fitness, the global leader in indoor smart trainers and connected cycling computers, as a technological partner supporting the National Governing Body’s elite and ...read more

Wahoo Announces Acquisition of The Sufferfest

(Atlanta, GA – July 8th 2019) – Wahoo, the leader in connected fitness devices, has today announced its intention to acquire The Sufferfest, the most complete training platform for cyclists, triathletes and other endurance athletes. The Sufferfest app provides subscribers access ...read more

Wahoo Named to List of Fastest Growing Tech Companies

Atlanta, GA, Nov. 15, 2018 — Wahoo Fitness today announced for the second consecutive year that it appears on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. ...read more

Wahoo Fitness and Canyon Belgian Waffle Ride Announce Three-Year Training Technology Partnership

March 22, Atlanta, Ga. -- Preparing for gravel racing requires cyclists to be dedicated and focused. Preparing for one of the nation’s hardest gravel races requires even more than that: grit, determination, and the best training tools available to make sure cyclists arrive on the ...read more

Wahoo KICKR Ecosystem Honored in 2019 Core77 Design Awards

June 27, 2019, Atlanta, Ga. -- Wahoo is proud to announce that the KICKR indoor riding ecosystem has been named Runner Up in two categories at the 2019 Core77 Design Awards, Health & Wellness and Sports & Recreation. The KICKR ecosystem was one of hundreds of finalists, and one ...read more

Wahooligans Triumph at 2018 Tour de France

(Paris, France – July 29, 2018) – Wahoo Fitness, sponsor of Team Sky and BORA-hansgrohe, is excited to congratulate Wahooligans Geraint Thomas and Peter Sagan on their Tour de France victories. The overall victory is Thomas’ first grand tour win, and the sixth for Team Sky. In ...read more

VeloPro, AI-Powered Training System, Seeks Event Partners

Portland, Oregon, June, 11 -- Cyclists who arrive at your event fit and prepared are more likely to have a safe and positive experience. AI-powered training system VeloPro is seeking to partner with cycling events to help ensure that participants have their best day. VeloPro, ...read more

VeloPro and Premium Tour Operator RAID CYCLING Announce Partnership

Portland, OR, April 17, 2019 -- VeloPro, the world’s first AI-powered training system for cyclists, is pleased to announce a new partnership with RAID CYCLING, the premier operator of custom cycling tours. Starting in 2019, all cyclists joining RAID trips will have the ...read more

Zwift Releases 2018 UCI Road World Championships Innsbruck-Tirol Course

(Long Beach, CA, Thursday 2 August 2018) - Zwift, the global online training platform for cyclists, has today released its latest course, Innsbruck. The course is based on the route that will be used for the 2018 UCI Road World Championships Innsbruck-Tirol. The 24km circuit is ...read more