PORTLAND, Ore. (January 24, 2020) — KEEN, Inc. (KEEN) has announced partnering with TRUE Communications as their PR agency of record for adult footwear in the United States. The values led, family-owned company founded in 2003 and known for industry leading, versatile products that establish new standards for performance, comfort and design chose TRUE for its proven record of helping brands tell their stories in the active outdoor, fitness, and tech industries.
“TRUE stood out from the crowd as an agency whose approach is unique and challenges what has been accepted as the usual way of doing PR” said Ashley Williams, KEEN Senior Director of Global Marketing. “We’re excited to start working with TRUE and bringing our values led approach to a broader audience of new fans”.
“KEEN is a brand I’ve long admired, particularly its unique vision for design and genuine dedication to building an innovative and industry changing business that is ultimately focused on leaving the world a better place,” said Mark Riedy, TRUE CEO and Founder. “The opportunity for TRUE to partner with a brand driven by truly innovative people is one that we absolutely relish.”
Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire adventures outside. Founded in 2003, it launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has continued to launch disruptive products and establish new standards for performance, comfort, and design. As a family-owned company, KEEN has made doing good part of doing business since day one. By working with non-profit partners, consciously constructing its products, providing grant funding to grassroots organizations, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion to leave the world a better place. Learn more at https://www.keenfootwear.com/keeneffect.
About TRUE Communications
Since 2005 TRUE has partnered with leading brands in the active outdoor, fitness and technology industries to drive measurable results through innovative PR, social media, content creation, influencer relations projects. With offices in San Francisco and Boulder, TRUE aligns their passions with brands to deliver results that help businesses tell their unique stories, build communities and exceed business objectives. truecommunications.com
Contact: Michael Finn