EMS Selects CGPR as Public Relations Partner

Eastern Mountain Sports hired CGPR as its public relations agency of record. CGPR, based in Marblehead, Mass., is a public relations firm with strong roots in the outdoor, consumer, real estate and sporting goods industries.
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CGPR Chosen for Expertise in Business Strategy, Brand Management,
Media Relations and Event Planning

PETERBOROUGH, N.H. (March 14, 2007) – Eastern Mountain Sports, one of the nation's leading outdoor specialty retailers, hired CGPR as its public relations agency of record. CGPR, based in Marblehead, Mass., is a public relations firm with strong roots in the outdoor, consumer, real estate and sporting goods industries.

“We wanted a PR partner with expertise in business strategy and growing a brand,” said Scott Barrett, vice president and chief marketing officer of Eastern Mountain Sports. “CGPR is a long-time leader in the industry and has a solid track record with its clients. As the Eastern Mountain Sports brand continues to evolve, we will look to CGPR's expertise to apply public relations to meet our business goals. Through its long relationships with clients, CGPR has proven that it is far more than an agency that generates product placements, but a partner that provides valuable counsel consistent with the demands of the business. ”

CGPR provides public relations services to companies in the consumer, sports, outdoor, winter sports and real estate categories. Chris Ann Goddard, a public relations veteran with over 30 years' experience, heads CGPR. The agency is known for its strong media relations skills, strategic planning, event planning and execution, sponsorship support and crisis communications. CGPR is headquartered in Marblehead, Massachusetts, just outside Boston, and in Darien, Connecticut, just outside New York City. For more information, please visit http://www.cgprpublicrelations.com.

Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports (EMS) is one of the nation's leading outfitters of outdoor gear, clothing, footwear and accessories with 69 retail stores in 12 states. EMS designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. EMS product and technology is tested by the EMS product development and quality assurance teams in conjunction with the EMS Climbing, Kayaking and Ski Schools. More information is available at www.ems.com.

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