Alp-n-Rock, A Casual Luxury Apparel Brand Names CGPR Agency of Record

CGPR will use its expertise to help grow the Alp-n-Rock brand utilizing media relations, social media, and trade show support

Alp-n-Rock, (, a casual, luxury apparel brand for men and women that embraces lifestyles of luxury resorts, named CGPR ( as its public relations agency of record, effective immediately. CGPR, a boutique public relations firm specializing in consumer public relations, including winter sports and fashion, will use its expertise to help grow the Alp-n-Rock brand utilizing media relations, social media, and trade show support.

Alp-n-Rock, founded by Susanne Reich, brings a distinctive look to men's and women's apparel that captures the spirit and attitude of resorts combined with edgy messaging that resonates with today's challenging times. Each design showcases original artwork by commissioned artists and beautiful detailing such as hand stitching, embroidery, and leather patches. The collection is divided into two main genres; one embraces the mountain lifestyle at European and U.S. resorts such as Aspen, Deer Valley, Gstaad, St. Moritz, Vail and Zermatt; the other embodies the darker side of the human psyche, through designs such as “Damaged”, “Fallen” and “Desire.” A third inspiration is the world of competitive snow polo that evokes an elegant sporty style. Alp-n-Rock's line currently includes long and short sleeved T-shirts, tank tops, polo shirts and a women's active lifestyle pant, and is currently expanding to include a children's line and down pieces. The entire line is made in the USA from organic cotton blends, with most pieces being totally reversible.

Alp-n-Rock donates 10 percent of its profits to Room to Read (, an organization that provides girls with education scholarships in developing countries. The line is available online at (, and at over 100 U.S. specialty retailers including Gorsuch in Aspen and Vail, Cole Sport in Park City and in Austria, Canada, Germany, Italy, Spain and Switzerland.

“CGPR has a proven track record of expanding young brands by developing strategies for communication with the trades and using public relations to drive sales, in addition to effectively communicating the brand's point of difference to consumers,” said Reich. “Their expertise in high-end winter sports apparel will go a long way to introducing our brand to new consumers.”

ABOUT ALP-N-ROCK: Drawing upon the beauty of the Swiss Alps and the edgy style of California, Alp-n-Rock combines classic lines and rich detailing with a rock and roll flare. Men and women's lines include short and long T-shirts, women's active lifestyle pants, tank tops and polo style tops that embrace the fashionable look of its players and observers. Alp-n-Rock is sold at over 100 retail outlets in the United States and is distributed in Austria, Canada, Germany, Italy, Spain and Switzerland. For more information, please visit

ABOUT CGPR: CGPR is a boutique public relations firm with a consumer focus, leveraging a wide scope of expertise on behalf of clients that are established leaders in their industries. This broad experience enables the Agency to utilize its over 75 years of expertise across a wide variety of categories including corporate communications, social media, government relations, crisis management, media relations and strategic planning. The Agency, founded 15 years ago by Chris Ann Goddard, has a staff with a proven track record from both the agency and client perspectives. CGPR is headquartered in Marblehead, Mass., just outside of Boston, and in Darien, Conn., just outside of New York City. For more information, visit: