NEWPORT, R.I., (March 10, 2011) â€“ Wild Things, LLC, (www.wildthingsgear.com) a leading manufacturer of technical outerwear for the US military, law enforcement and consumer markets, today named CGPR as agency of record effective immediately. Specifically, CGPR will provide strategic PR counsel in support of Wild Things' recent designation as Smith & WessonÂ®'s licensee for men and women's tactical apparel. The apparel line, issued under the professionally recognized Military & Police, or M&PÂ® brand, will be designed for the law enforcement market. In addition, CGPR will handle the launch of Smith & Wesson's consumer line debuting fall 2011.
The M&PÂ® by Smith & WessonÂ® apparel line will be available to the law enforcement community through qualified distributors and available directly through Wild Things, LLC, and on the Smith & WessonÂ® website this fall. It will feature a range of apparel products based on the company's WT Tacticalâ„¢ line, outerwear specifically designed for and used by US Military Special Forces. Later in 2011, Wild Things will launch the consumer line for Smith & WessonÂ® apparel that will be available through select retailers and directly on the Wild Things (www.wildthingsgear.com) and Smith & WessonÂ® (www.smith-wesson.com)
â€œCGPR's proven expertise in tactical, fashion and the outdoor categories is an ideal fit for us, â€œ said Michael Boardman, brand manager for Wild Things. â€œBeing able to easily jump from one category of media to the other is what we need to support our three distinct brands â€“ each with their own personality and audience. We appreciate their ability to think strategically and the ability to serve as a partner, not just a vendor providing a service.â€
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About CGPR: CGPR is a public relations firm with a consumer focus, leveraging a wide scope of expertise on behalf of clients that are established leaders in their industries. This broad experience enables the Agency to utilize its over 75 years of expertise across a wide variety of categories including corporate communications, social media, government relations, crisis management, media relations and strategic planning. The Agency, founded 17 years ago by Chris Ann Goddard, has a staff with a proven track record from both the agency and client perspectives. CGPR is headquartered in Marblehead, Mass., just outside of Boston. For more information, visit: www.cgprpublicrelations.com
About Wild Things: Wild Things is an outdoor brand chosen by individuals who are knowledgeable about their outdoor activities, know what's current, and what works. These individuals are serious about what they do and what they buy. They seek out the best-made, most reputable technical gear. We take great pride in serving the common needs of all our users in the Military and US Armed Forces, law enforcement, and the outdoor enthusiast. This demanding, elite audience feels no need to compromise, and this attitude runs through the Wild Things brand. Our users help define our brand. For more information, visit: www.wildthingsgear.com