Axis Outdoor hires CGPR

Axis Outdoor, a leading provider of respected outdoor and consumer products including Granger’s, DRYZONE™ and Orikaso, announces that it has hired CGPR as its public relations agency of record.
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EVERETT, Wash. (January 2006) – Axis Outdoor, a leading provider of respected outdoor and consumer products including Granger's, DRYZONE™ and Orikaso, announces that it has hired CGPR as its public relations agency of record. CGPR, based in Marblehead, Mass. is a consumer public relations firm with strong roots in the consumer, outdoor and sporting goods industries.

“We wanted a PR firm with deep roots in the outdoor industry that could help us gain recognition outside the outdoor media, as well. CGPR is a long-time leader in the industry and has a great track record of delivering outstanding results for its clients. They reach well beyond core outdoor media and regularly place clients in top national consumer lifestyle and business publications. With CGPR on board, we look forward to raising the visibility of our brands and products to a whole new level,” said Mike Curtis, president of Axis Outdoor.

Axis Outdoor, whose company motto is “Innovation Delivered,” is a leading provider of respected outdoor and consumer products including Granger's cleaning and waterproofing products for footwear, gear and apparel, DRYZONE™ heat-free boot, shoe and gear dryers, and Orikaso foldable kitchen ware. For more information, visit www.axisoutdoor.com.

CGPR provides public relations services to companies in the consumer, sports, outdoor, winter sports and real estate categories. Chris Ann Goddard, a public relations veteran with over 30 years' experience, heads CGPR. The agency is known for its strong media relations skills, strategic planning, event planning and execution, sponsorship support and crisis communications. CGPR is headquartered in Marblehead, Massachusetts, just outside Boston, and in Darien, Connecticut, just outside New York City. For more information, please visit http://www.cgprpublicrelations.com

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