ULA Equipment Releases Product Videos Created by Gear Cuts

Author:
Updated:
Original:

Durango, CO (December 15, 2015) - ULA Equipment, the Logan, Utah based lightweight backpacking equipment company, recently wrapped up a new series of product videos produced by Gear Cuts.

The videos feature four of ULA’s best selling packs as well as an instructional ‘How to Fit Your ULA Backpack’ video. The goal of the videos was to show off the feature sets that differentiate each pack and to educate ULA’s customers about proper pack fit. Gear Cuts delivered this project ahead of schedule without compromising their high caliber execution.

“Working with Ron at Gear Cuts made this process incredibly simple and straightforward,” said Chris McMaster, ULA’s president. "His extensive product knowledge combined with their streamlined processes cut out much of the back and forth that can make video production such a time consuming headache. Ron really drove the project forward and kept us on schedule."

ULA Ohm

“This was a very fun project for me,” said Ron Rod, Founder of Gear Cuts. “My initial interest in the Outdoor Industry was sparked by lightweight backpacking, so getting to work with ULA on this project felt like coming home. When I hiked the Appalachian Trail over a decade ago, I made most of my own gear. That gives me special appreciation for how well made ULA’s products are and special incentive to highlight all of the features that make them stand out from the crowd.”

The ULA Equipment product videos produced by Gear Cuts can be found on the ULA website. ULA anticipates that not only will these videos provide higher quality education for their customers, but will also improve their bottom line by increasing conversion rates on their website.

About ULA Equipment

ULA Equipment is a local Logan, Utah company. Founded in 2001 by Brian Frankle after his thru hike of the Pacific Crest Trail, ULA was established to meet the needs of the growing lightweight backpacking community. In 2009, Chris McMaster and Sally Castleman purchased ULA and have continued to grow the company immensely while staying true to its roots; innovative designs to further enhance the lightweight backpacker’s experience made in the USA. To see the full ULA product line, visit their website at www.ula-equipment.com.

About Gear Cuts

Based in Durango, Colorado, Gear Cuts is a video production studio that creates ecommerce product videos for companies in the outdoor, cycling, and snow sports industries. Their portfolio is available at www.gearcuts.com/portfolio. The team at Gear Cuts has worked in product design & development as well as marketing at companies like GoLite, Pearl Izumi, and Trek Bikes. This background gives them unique insight into the details that set products apart. For more information, contact Ron Rod at ron@gearcuts.com.

###

Related

Image placeholder title

SteriPEN Launches New Product Videos Created by Gear Cuts

SteriPEN Launches New Product Videos Created by Gear Cuts Durango, CO (July 28, 2015) - Hydro-Photon, Inc., the makers of SteriPEN, recently hired Gear Cuts to produce specialized product videos featuring their best selling products. The products included in this video lineup ...read more

Screen Shot 2016-07-19 at 9.59.51 AM

Mountainsmith Wraps up Successful Round of Product Videos with Gear Cuts

Durango, CO (July 20, 2016) - Mountainsmith, a 35+ year veteran of the Outdoor Industry, has recently completed a new batch of product videos produced by Gear Cuts. Complete with outdoor lifestyle shots paired with in-depth, in-studio feature demonstration, the new videos by Gear ...read more

Gear-Cuts-Final-Logo-Blue-white-background

Gear Cuts' Report Provides Insights to Product Video Use Within the Outdoor Industry

Report Provides Insights to Product Video Use Within the Outdoor Industry Gear Cuts Finds 39.9% of Product Pages are Using Product Videos Durango, CO, July 7, 2015 - Gear Cuts, a specialty video production company that creates ecommerce product videos for clients in the outdoor, ...read more

Screen Shot 2016-07-27 at 3.07.48 PM

Osprey Packs Partners with Gear Cuts to Support Expanding Video Catalog

Durango, CO (August 1, 2016) - Osprey Packs, a brand synonymous with the Outdoor Industry, has recently enlisted Gear Cuts to produce a number of product videos. Osprey is dedicated to improving the online experience for all of their loyal customers, and as such, has expanded ...read more

Conservation Alliance Releases Fifth Video in worthWILD Series

Bend, Ore.  — The Conservation Alliance has released Bolton Valley, the fifth video in the worthWILD series. The film tells the story of the Vermont Land Trust’s successful effort to purchase and conserve 1,200 acres of Bolton Valley Nordic and Backcountry land.  In the spring of ...read more

Backcountry

Backcountry.com Releases “The Making of This is Backcountry” Video Series

PARK CITY, Utah (Aug. 28, 2013) – Backcountry.com’s“This is Backcountry” video is gas and a match fed to grit and determination. It’s a captivating, visual portal into what the brand represents. Released last month, the video brings viewers straight into the action. Today, to ...read more

Logo

Hillsound Equipment Unveils Newly Redesigned Website

Vancouver, BC – Hillsound Equipment—the leading producer of winter and fishing traction equipment and gaiters—is excited to hit the live button on its redesigned website, Hillsound.com. The site offers visitors easy access to product and technology information, ambassador ...read more

HILLSOUND_logo_Registered

Hillsound Equipment Sponsors Vancouver Outdoor Club

Vancouver, BC (January 12, 2015)- Hillsound Equipment—the leading producer of winter and fishing traction equipment and gaiters for urban and outdoor enthusiasts—will continue to support the Vancouver Outdoor Club in 2015. The brand will sponsor the outdoor organization by ...read more

Hillsound Logo

Adventure Race Team Équilibre Partners with Hillsound Equipment

Vancouver, BC - Hillsound Equipment- the leading producer of adventure and fishing traction equipment and gaiters for urban and outdoor enthusiasts- will support Canadian-based Adventure Race team, Team Équilibre in 2015. Hillsound will provide Team Équilibre with the versatile ...read more