The videos feature four of ULA’s best selling packs as well as an instructional ‘How to Fit Your ULA Backpack’ video. The goal of the videos was to show off the feature sets that differentiate each pack and to educate ULA’s customers about proper pack fit. Gear Cuts delivered this project ahead of schedule without compromising their high caliber execution.
“Working with Ron at Gear Cuts made this process incredibly simple and straightforward,” said Chris McMaster, ULA’s president. "His extensive product knowledge combined with their streamlined processes cut out much of the back and forth that can make video production such a time consuming headache. Ron really drove the project forward and kept us on schedule."
“This was a very fun project for me,” said Ron Rod, Founder of Gear Cuts. “My initial interest in the Outdoor Industry was sparked by lightweight backpacking, so getting to work with ULA on this project felt like coming home. When I hiked the Appalachian Trail over a decade ago, I made most of my own gear. That gives me special appreciation for how well made ULA’s products are and special incentive to highlight all of the features that make them stand out from the crowd.”
The ULA Equipment product videos produced by Gear Cuts can be found on the ULA website. ULA anticipates that not only will these videos provide higher quality education for their customers, but will also improve their bottom line by increasing conversion rates on their website.
About ULA Equipment
ULA Equipment is a local Logan, Utah company. Founded in 2001 by Brian Frankle after his thru hike of the Pacific Crest Trail, ULA was established to meet the needs of the growing lightweight backpacking community. In 2009, Chris McMaster and Sally Castleman purchased ULA and have continued to grow the company immensely while staying true to its roots; innovative designs to further enhance the lightweight backpacker’s experience made in the USA. To see the full ULA product line, visit their website at www.ula-equipment.com.
About Gear Cuts
Based in Durango, Colorado, Gear Cuts is a video production studio that creates ecommerce product videos for companies in the outdoor, cycling, and snow sports industries. Their portfolio is available at www.gearcuts.com/portfolio. The team at Gear Cuts has worked in product design & development as well as marketing at companies like GoLite, Pearl Izumi, and Trek Bikes. This background gives them unique insight into the details that set products apart. For more information, contact Ron Rod at firstname.lastname@example.org.