Tubbs’ Snowshoe Ambassador Program Enters Second Season

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SEATTLE, Wash. (Sept. 9, 2013) – Tubbs Snowshoes, a global leader in snowshoes and snowshoe outreach, announces the second season of its Ambassador program, with new faces and personalities sharing snowshoeing experiences from unique perspectives across North America. The essay contest, which ran throughout the month of May, offered applicants the opportunity to win new Tubbs snowshoes and contribute to the Tubbs team in the 2013-14 winter season.

“We saw a great response to the Tubbs Ambassador Program last winter, and wanted to build on that momentum,” said Kelsey Boyce, Tubbs’ Marketing Coordinator. “The program gives the snowshoeing community a resource where they can get information on the best places to go, snowshoe events and gear.”

Ambassadors represent each category of the brand’s offering: day hiking, backcountry, trail walking, and family-focused snowshoeing. Providing content for Tubbs’ social channels and blog, each member of the ambassador team will post monthly trip highlights and fun photos from their snowy adventures. Ambassadors will also contribute to new product development concepts and attend regional Tubbs-sponsored events such as the Tubbs Romp to Stomp Out Breast Cancer Snowshoe Series.

To follow the 2013-14 Ambassador adventures, like Tubbs on Facebook or visit the Tubbs team page and blog.

About Tubbs Snowshoes

Tubbs Snowshoes is a leading manufacturer of lightweight, versatile snowshoes for men, women, and children with patented binding and crampon systems that simplify and enhance performance for backcountry exploration, day hiking, and trail walking. Founded in 1906, Tubbs Snowshoes is recognized as the sport's pioneer, with a heritage of technological innovation and market development initiatives that promote winter adventure, exercise, and family fun, including Tubbs Romp to Stomp out Breast Cancer Series®, Tubbs TrailNet®, and Tubbs Winter Fit for Kids programs. Tubbs is a member of the K2 Sports family of world-leading wintersports and outdoor recreational brands. For more information about Tubbs’ product line, calendar of events, and great places to snowshoe, visit www.tubbssnowshoes.com.

Media Contact:

Verde PR

Meghan Grabow

970.259.3555

mgrabow@verdepr.com

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