Tubbs Snowshoes Integrates Boa® Technology into 2014 Line

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MEDIA CONTACT:
Tessa DuBois, Verde Brand Communications
970-259-3555; tdubois@verdepr.com

SEATTLE, Wash. (January 21, 2014)Tubbs Snowshoes, a global leader in snowshoe technology and programs, announces the addition of the FLEX VRT and the FLEX RDG. These two new snowshoes feature Boa® technology integrated bindings, making precision and comfort as easy as a twist of a dial. Tubbs will be revealing the new Boa® bindings at Outdoor Retailer Winter Market 2014, booth # 35107.

“After hundreds of hours of research, development and testing, I can proudly say that we’ve integrated Boa® technology into a truly Tubbs binding,” states Jay Bublitz, snowshoe engineer, Tubbs Snowshoes. “Boa® permits the VRT and RDG to offer reduced tension points on your boot, optimizing comfort, while providing the precision needed for performance.”

Designed to deliver premium performance for backcountry exploration, the FLEX VRT (Vertical) offers a new DynamicFit™ binding with the Boa® Closure System. This technology was designed to evenly distribute tension around a users boot for ultimate precision. Tubbs’ signature FLEX Tail™ design eases stress on joints, making the trek to the summit a breeze. SRP $249.95

The FLEX RDG (Ridge) is engineered to tackle a wide variety of all-mountain terrain. Featuring Tubbs’ new easy-to-use CustomWrap™ binding with the Boa® Closure System, this new innovative design incorporates the heel-strap into the binding’s construction, creating exceptional precision with the simple twist of a dial. SRP $189.95

Tubbs’ new snowshoe designs will debut at Outdoor Retailer Winter Market 2014. Booth #35107.

About Tubbs SnowshoesTubbs Snowshoes is a leading manufacturer of lightweight, versatile snowshoes for men, women and children with patented binding and crampon systems that simplify and enhance performance for backcountry exploration, day hiking, and trail walking. Founded in 1906, Tubbs Snowshoes is recognized as the sport's pioneer with a heritage of technological innovation, and market development initiatives that promote winter adventure, exercise and family fun, including Tubbs Romp to Stomp out Breast Cancer Series®, Tubbs TrailNet®, and Tubbs Winter Fit for Kids programs. Tubbs is a member of the K2 Sports family of world-leading wintersports and outdoor recreational brands. For more information about Tubbs’ product line, calendar of events, and great places to snowshoe, visit www.tubbssnowshoes.com.

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