SAN FRANCISCO (April 16, 2015) - Timbuk2, the original San Francisco gear company for urban adventurers and the pioneer of Made-in-America customization, today announces its sponsorship of the 2015 Red Hook Criterium Championship Cycling Series. The world’s premier track bike criterium will take place in Brooklyn on Saturday, April 25 and features cyclists from all different walks of life racing multiple laps around a fast technical circuit.
Sponsoring the Red Hook Crit for the fourth consecutive year, Timbuk2 again displays its deep-seeded roots in bike culture by directly supporting one of the world’s most popular urban cycling events. In accordance with its commitment to providing gear for cyclists of all levels, Timbuk2 has once again designed an ulta-light, packable backpack. Designed in partnership with race founder David Trimble, the Red Hook Crit Travel Backpack is designed for this event specifically and for racers who travel near and far with cycling essentials. The limited-edition backpack is $99 and for sale at the Red Hook Crit and online at www.timbuk2.com. Race spectators should also be on the look-out for Team Timbuk2 and its cruising rickshaw that will be strolling throughout the event with product giveaways, including limited-edition bags, Especial products and $20 off coupons for all purchases on www.timbuk2.com.
“Partnering with Red Hook Crit the past four years has been tremendously special for Timbuk2, particularly the in the last two years with the Red Hook Crit Backpack,” says Director of Product and Design and avid cyclist Greg Bass. “Sponsoring the race is an honor but the opportunity to design a bag specifically for the racers is a privilege we take pride in. The incredible display of athleticism you see on the track and the enthusiasm from the crowd is truly inspiring and pushes us to create the best product we can."
Whereas traditional cycling races feature predominantly professional cyclists, the Red Hook Crit sets itself apart by including a blend of amateur road and track racers, bicycle messengers and urban cycling enthusiasts in addition to pros. Fixed gear track bikes are mandatory and require riders to possess both street-tuned handling skills and high levels of fitness.
The annual Red Hook Crit race takes place on Saturday, April 25, 2015 at the Brooklyn Cruise Terminal (72 Bowne Street, Brooklyn, NY 11231). More details on the intense, spectator friendly race can be found on http://www.redhookcrit.com or on Facebook www.facebook.com/redhookcrit.
Timbuk2 is a San Francisco original, founded 26 years ago by bike messenger Rob Honeycutt in a garage in the city’s Mission District. Since its inception in 1989, Timbuk2 has designed quality bags, packs and accessories built to last a lifetime, evolving from the original bike messenger company to a pioneer of made-in-America customization and an industry leader in forward-thinking, sustainable manufacturing. The relentless drive to inspire urban mobility, enable individuality and promote responsibility has propelled Timbuk2 forward as it continues fusing passion and style to create durable, functional products informed by the company’s longstanding cycling roots and today’s vibrant city landscape. Timbuk2 products are sold at its retail stores in San Francisco, Seattle, Denver, Chicago, Venice Beach, Toronto, Korea, Singapore, Thailand, Japan, specialty retailers, and online at www.Timbuk2.com.