The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today unveiled a digital training platform to launch in tandem with its new Mountain Athletics training apparel and footwear collection on February 24. Offering unique, goal-oriented functional training options, the Mountain Athletics digital platform will help athletes train for their outdoor pursuits with personalized training plans, exercise demonstrations and tips from The North Face Global athlete team.
The North Face partnered with Mountain Athlete gym in Jackson, WY to inform product development for the Mountain Athletics line of apparel and footwear, and to build the personalized goal-specific online training programs. Mountain Athlete is also an official facility that helps advise members of The North Face Global Athlete team on how best to train and prepare for their athletic goals and pursuits.
“We’re excited to offer the same level of training that our Global Athlete Team members are using to prepare for their expeditions in the world’s most extreme environments to all outdoor athletes,” said Vice President, Marketing Aaron Carpenter. “Whether you’re a weekend warrior, or just looking for a new personal best, Mountain Athletics can help improve strength, speed and endurance, which just makes outdoor pursuits more enjoyable.
When the Mountain Athletics online training program launches in February at www.TheNorthFace.com, athletes will be able to set an outdoor goal from a list of five spring activities like running a trail race or hiking a 14,000 ft. peak. Based on the timeline provided (6-12 weeks), athletes will get a personalized playlist of instructional videos led by The North Face athlete team members along with a downloadable training plan that will help them accomplish their outdoor goals.
The North Face has also partnered its world-class athletes as mentors to three amateur athletes from around the country as they train to achieve lifelong outdoor pursuits. Beginning late February, follow these amateur athletes as they use Mountain Athletics training to push their personal limits. George Hein will be the first to share his story on www.TheNorthFace.com as he trains to ski a major objective in the Cathedral Range of Grand Teton National Park in his backyard of Jackson, WY with his mentor, world-renowned Ski Mountaineer Kit DesLauriers who was the first woman to climb and ski Grand Teton solo in 2013
“I use Mountain Athletics training so that I can enjoy every step up the mountain and every turn back down,” said DesLauriers. “An expedition of this nature is potentially dangerous and will require that we both be at our best, so helping George train has meant a lot of hard work and pushing him past what he thought was his limit.”
For athletes or enthusiasts who have a goal in mind and want to take their online training to the next level or just want to see Mountain Athletics training in action, The North Face is launching an eight-city tour in March. The Mountain Athletics Tour will feature an outdoor one-hour training session led by a member of The North Face athlete team, a photo-sharing station, local food trucks and a discount on Mountain Athletics apparel redeemable in local stores. Visit www.thenorthface.com/mountainathletics beginning Saturday to sign up for a Mountain Athletics Tour.