ALAMEDA, Calif. - February 15, 2018 The North Face, the global leader in outdoor apparel, equipment and footwear, is announcing a three-year sponsorship of The Grand Traverse. The Grand Traverse is most notably known for their backcountry partner ski race from Crested Butte to ...read more
ALAMEDA, Calif. - Jan 23, 2018 The North Face, the global leader in outdoor apparel, equipment and footwear, is announcing the addition of alpinist David Lama to The North Face Athlete Team. Lama, of Innsbruck, Austria boasts an extensive resume in the mountains. Beginning as ...read more
BOULDER, COLO. - JANUARY 17, 2018 When you fail, you fall. But failure is not a bad word. Failure is a symptom of pushing yourself to do what was previously impossible. So we must celebrate the falls - and the bumps, bruises, and scars they produce - if we're going to ...read more
ALAMEDA, CALIF. - NOVEMBER 19, 2017 Thousands of runners were graced with perfect weather at The North Face Endurance Challenge Championships starting in Sausalito and ending in picturesque Crissy Field in the San Francisco Bay Area this past weekend. In its eleventh year, the ...read more
The North Face 2016 GORE-TEX 50 Mile Champion Zach Miller and 2016 Western States 100 Champion Andrew Miller join elite athlete team. Photo: Bryon Powell/iRunFar The North Face, the global leader in outdoor apparel, equipment and footwear, is announcing the addition of Zach ...read more
ALAMEDA, Calif. — Mar. 22, 2017— The North Face, the global leader in outdoor apparel, equipment and footwear, officially announces their national sponsorship of Paradox Sports’ Adaptive Climbing Initiative. With a goal of making climbing gyms across the U.S. accessible to people ...read more
The North Face announces Hayes to athlete team along with four additional world-class climbers. ALAMEDA, Calif. — Mar 1, 2017 - The North Face, the global leader in outdoor apparel, equipment and footwear, is announcing the addition of Margo Hayes, Matty Hong, Savannah Cummins, ...read more
ALAMEDA, Calif. - Jan 29, 2017 - Over the weekend, The North Face Ski team member, Aaron Blunck, a 20-year old freeskier out of Crested Butte, CO took home gold in the Men's Superpipe competition. With icy conditions for all, competition was tight and proved difficult for many to ...read more
ALAMEDA, Calif. — Jan 27, 2017 - The North Face, the global leader in outdoor apparel, equipment and footwear, is announcing the addition of Austin Smith, Jossi Wells, Cole Navin and Jake Blauvelt to the Ski and Snowboard Team. “In my eyes The North Face is at the forefront of ...read more
ALAMEDA, Calif.– December 4, 2016 – More than 4,500 runners were graced with perfect weather at The North Face Endurance Challenge Championships held in the Marin Headlands of the San Francisco Bay Area this past weekend. In its tenth year, the race boasts a $30,000 prize purse ...read more
From left to right: Clare Gallagher, Paddy O’Leary, and Cody Reed The North Face, the global leader in outdoor apparel, equipment and footwear, is announcing the addition of three ultramarathon athletes to their performance team. The three will be competing December 3, 2016 at ...read more