Strafe Outerwear Upgrades Fall-Winter ‘15 Skiwear Line with eVent Waterproof Fabric Technology

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For Immediate Release
October 29, 2014

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Strafe Outerwear Upgrades Fall-Winter ‘15 Skiwear Line with eVent Waterproof Fabric Technology

Overland Park, Kansas, USA eVent® fabrics is pleased to welcome Strafe Outerwear to the family of brand partners that use the original air permeable and waterproof membrane technology unique to eVent. 

Based in Aspen, Colorado, Strafe draws inspiration from the free skiing lifestyle to create outerwear that stands out in the lift line, yet performs during long uphill climbs and steep downhill lines. New for Fall/Winter 2015, Strafe has upgraded its big mountain offerings with eVent waterproof fabric, known for its ability to ‘let the sweat out™’ through Direct Venting™ technology.

“Other fabrics just weren't cutting it,” said John Gaston, co-owner and founder of Strafe. “As we pushed ourselves harder and harder each season, traditional membranes just couldn’t keep up and moisture build-up inside the jacket ends up being the limiting comfort factor, especially if you are climbing to earn your turns all day long.”

Strafe added eVent to its popular Nomad Jacket and Pants—big mountain gear made for freedom and comfort in the backcountry or skiing resorts. Strafe’s one-piece Sickbird Suit maximizes all-day weather- and snow- proof protection for deep powder explorations. 

“Hard and fast skiing creates sweat,” explained Chad Kelly, Global Product Manager for eVent fabrics. “eVent waterproof fabric technology allows body heat to leave the jacket in vapor form. So moisture condensation inside is minimized because it is constantly passing through the fabric. This technology keeps you comfortable.”

Humans are capable of producing up to 1.5 liters of sweat per hour during strenuous activity. eVent’s Direct Venting™ technology allows body heat and moisture to pass through the fabrics in one step. The patented membrane technology in eVent waterproof fabrics is air permeable—millions of unimpeded tiny pores can breathe at their full potential. 

About eVent® membrane technology and eVent waterproof fabrics

eVent fabrics, introduced in 1999, were the first air permeable and waterproof performance textiles on the market. The patented Direct Venting™ technology in eVent waterproof fabrics has been lauded for its ability to ‘let the sweat out™’ and enhance the comfort of weatherproof apparel and footwear. The technology used in eVent membranes was invented in the 1990s to improve the pollutant-capturing performance of air filtration systems and give superior protection to industrial machinery. CLARCOR Industrial Air manufactures the eVent membranes, collaborating with worldwide suppliers to offer textiles to companies that create apparel, footwear, shelter and accessories for the outdoor sporting goods, military and professional markets. For more information, visit eventfabrics.com.

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For more information on eVent fabrics, please contact: 

Lori Ragsdale
CLARCOR Industrial Air
+ 1 816 313 4496
lori.ragsdale@clarcor.com

Boo Turner
Footloose Communications
+1 206 554 1596
boo@footloose-communications.com

For more information on Strafe Outerwear, please contact:

Whit Boucher
Strafe Outerwear
whit@strafeouterwear.com
+ 1 303 912 3641

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