Craft Chooses eVent® waterproof fabrics for its cycling line

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 ORICA GreenEDGE and ORICA AIS pro cyclists have been outfitted with Craft's Tech Rain Jacket using eVent® waterproof fabrics.

ORICA GreenEDGE and ORICA AIS pro cyclists have been outfitted with Craft's Tech Rain Jacket using eVent® waterproof fabrics.

Overland Park, KS, USA — eVent fabrics is pleased to welcome Craft to the family of sporting goods brands that use the original air permeable and waterproof technology found only in eVent fabrics. Craft has introduced eVent fabrics in its Tech Rain Jacket for cycling enthusiasts. The jacket is new for Spring 2014.

Mattias Carlsson, Craft’s product manager for its bike category, explained why they adopted eVent fabrics for cycling. “eVent fabrics has fantastic moisture transportation, combined with a lightweight feeling. We cannot compromise on function, and in eVent we found what we were looking for. In some situations, we are aware that the Tech Rain Jacket might even be a lifesaver for riders at the very highest level in the worst conditions. When our team riders received the new jacket they were absolutely thrilled and think it’s a one-of-a-kind.”

Craft’s premier Tech Rain Jacket is made of a lightweight 3-layer eVent waterproof fabric and features weatherproof detailing such as fully-taped seams, a drop tail, zippered accessory pockets and a full-length waterproof zipper with storm flap. The ergonomic fit is optimal when in the riding position, with a short front, long back and articulated sleeves designed to reduce wind flap. It is now on the market in Sweden, Israel, Australia, Czech Republic, Spain, UK, Benelux, US and Germany.

Craft has supplied the new Tech Rain Jacket to the professional Australian cycling teams ORICA GreenEDGE and ORICA AIS. Both teams have a full calendar of international events ahead in 2014. For more information, visit www.greenedgecycling.com/.

“Craft recognizes that cycling offers the true test for eVent waterproof fabrics,” says Chad Kelly, global product manager for eVent fabrics. “The demands of all-weather racing or training, combined with an extremely high level of heat and moisture output by cyclists creates the ideal conditions for proving the performance of eVent fabrics.”

Humans are capable of producing up to 1.5 liters of sweat per hour during strenuous activity and the Direct Venting™ Technology in eVent fabrics lets moisture move easily away from the body so the wearer stays dry and comfortable. The patented membrane technology in eVent fabrics is air permeable and waterproof, with millions of unimpeded tiny pores that can breathe at their full potential. Direct Venting Technology allows body heat and moisture to pass through the fabrics in one step.

About eVent® membrane technology and eVent waterproof fabrics

Since 1999, eVent fabrics have set the standard for truly air permeable and waterproof membranes in textiles. The technology used to create eVent membranes was invented in the 1990s to improve the pollutant-capturing performance of air filtration systems and give superior protection to industrial machinery. eVent fabrics—found in outdoor, protective and military apparel and footwear—were the first air permeable and waterproof performance fabrics on the market that let the sweat out™ through Direct Venting™ technology. CLARCOR Industrial Air manufactures eVent membranes and waterproof fabrics, collaborating with worldwide suppliers to offer a broad selection of textiles to companies that create apparel, footwear, shelter and accessories. For more information, visit www.eventfabrics.com.

About Craft Sportswear

To Craft and our users, sports is not a commonplace activity. It’s a mind-and-body experience that reaches beyond the ordinary, to a state in which we ache to be. Craft exists to support this attitude. For four decades, Craft has done so by creating functional sportswear that boosts the sport experience for our users. This knowledge is then expressed in sportswear with an optimal interplay between fabrics, ergonomics and design. Functional sportswear that allows users to move freely, push their limits and enjoy the hard work. For more information, visit www.craft.se or follow CraftSportswear on Facebook.

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For more information on eVent fabrics, please contact:


Boo Turner, Footloose Communications

+1 206 554 1596

boo@footloose-communications.com

Lori Ragsdale, CLARCOR Industrial Air

+ 1 816 313 4496

lori.ragsdale@clarcor.com

For more information on Craft, please contact:

Daniel Högling

Sports Marketing Manager, Craft

+46 70 167 33 85

daniel.hogling@craft.se

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