SmartWool Unveils First Women’s-specific Run Sock at Outdoor Retailer

Author:
Updated:
Original:

Leader in Merino Socks and Apparel Lifts Curtain on Brilliant White Merino Colorways

STEAMBOAT SPRINGS, Colo. (July 31, 2014) — SmartWool’s new Spring 2015 PhD® Run sock construction is the first to address the needs of men’s and women’s feet independently—helping runners run more efficiently and more comfortably than ever before. Engineered from the inside out to amplify the benefits of Merino and maximize performance with the foot in motion, the new gender-specific PhD Run sock constructions provide many benefits, allowing wearers to connect more directly with the shoe and respond more quickly over technical terrain. 

Overall, Spring 2015 PhD® Run socks improve performance through enhanced breathability and a frictionless fit. To this end, thousands of hours were spent abrasion testing the new 200-needle fabric composition in addition to months of wear testing by SmartWool Fan Field Testers and globally ranked trail runners Jason Schlarb and Darcy Piceau-Africa. By designing products for true elite athletes, SmartWool’s testing efforts have produced the toughest socks SmartWool has ever made and all SmartWool® products are 100-percent satisfaction guaranteed.

Nowhere is this new sock formula more apparent than in the women’s collection. While women’s run socks have traditionally been smaller versions of male or unisex constructions (shrink and pink), all of the new 2015 SmartWool Women’s PhD® Run socks feature the first-ever women’s specific fit with a smaller heel pocket and toe box that enhance a tapered construction. Female-friendly ventilation—as determined by thermal body mapping technology—mitigates heat and moisture through strategic mesh and elasticity placement.

 This research also heavily influenced cushion placement on the socks, which not only helps regulate the internal climate of the shoe, but also minimizes friction and impact over long distances, climbs and descents. The result is an entirely female-centric sock line with variable sock cushion positioning tailored to a woman’s foot—amplifying performance through a decidedly feminine fit.

No stranger to pioneering new technology in Merino socks and apparel, SmartWool’s Spring 2015 sock lines will also be the first to scale true white wool innovation. Available across the PhD, Performance and Lifestyle collections, this brilliant white Merino fiber, developed in partnership with Austrian textile brand Schoeller, blends the natural performance attributes of Merino with a classic white aesthetic. White wool will also be featured in SmartWool’s performance and compression accessories.

SW0SW209485-1-p
SW0SW195684-1-p

# # #

About SmartWool: Based in Steamboat Springs, Colo., SmartWool is a 20-year-old apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. All SmartWool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. By delivering extraordinary comfort through intelligent and thoughtful products, SmartWool products allow mountain athletes to do more of what they love, longer. For information on the full range of SmartWool products or to find a dealer near you, please log onto www.SmartWool.com. SmartWool is a division of VF Outdoor, Inc. For event and company updates visit us on Facebook: http://www.facebook.com/smartwool or Twitter: http://twitter.com/smartwooligans.

Related

fea5e71c-ed98-45c3-b86f-663f4dd4632f

SmartWool Builds on Run Success, Takes Women’s Fit to PhD Ski Sock Line

Leader in Merino Socks introduces lower volume silhouette, narrower heel cup to ski line STEAMBOAT SPRINGS, Colo. (Jan. 15, 2014) — No footwear requires a more precise sock fit than ski boots and SmartWool, the world’s leading snow, outdoor, and active lifestyle Merino sock and ...read more

165 (1)

SmartWool Reimagines Performance, Casual Apparel and Sock Collections for 2015

Leader in Merino socks and apparel updates, expands apparel line, introduces women’s fit ski socks STEAMBOAT SPRINGS, Colo. (Jan. 12, 2015) — The active mountain life doesn’t start and stop at the trailhead. Adventurous spirit and aesthetics are everyday pieces of life for lovers ...read more

Paul_Hamilton

The Boldest Trail Runners and Record Holders Choose SmartWool PhD Run Socks

STEAMBOAT SPRINGS, Colo. (June 1, 2015) — Western States Endurance Run record holder Tim Olson, three-time Hardrock 100 winner Darcy Piceu and reigning Leadville Trail 100 champion Rob Krar have one thing in common: each of them chooses SmartWool PhD® whenever they lace up their ...read more

hardrock-home - 1

Smartwool Partners with the Hardrock Hundred Endurance Run as official Clothing and Sock of Legendary Race

SILVERTON, Colo. (July 8, 2015) — This Friday racers will toe the line for the start of the Hard Rock Hundred Endurance Run. And for the first time in the history of the event, Smartwool will be there as lead clothing and sock partner while also supporting Smartwool athlete, ...read more

Three athletes are shown running up a steep rocky hill.

SmartWool Hits Stride as Official Sock of Ragnar Events, Three Iconic Colorado Trail Series

STEAMBOAT SPRINGS, Colo. (May 18, 2015) — Adventure runners on the road and trail demand the highest performing gear and SmartWool, the world’s leading Merino run sock and apparel company, is doubling down on its commitment to the sport this year through partnerships with Ragnar ...read more

darntough_badge

Darn Tough Vermont Unveils New Packaging System at Winter Market Outdoor Retailer Show

Northfield, Vt. – Darn Tough Vermont, the American manufacturer of the fastest-growing collection of performance socks for every activity and every day, proudly announces an entirely new packaging program, set to roll out to retailers nationwide. Using a bold color-coded system ...read more

New Media Preview Gives Journalist First Look at Innovative New Products and Gear at 2015 Outdoor Retailer Summer Market

FOR IMMEDIATE RELEASE New Media Preview Gives Journalist First Look at Innovative New Products and Gear at 2015 Outdoor Retailer Summer Market Outdoor Industries Women’s Coalition new Pitchfest program and winner highlighted at Media Preview San Juan Capistrano, CA, June 1, ...read more

Angara_Eldo_Apres1115

Stonewear Designs Launches Bright and Bold for Fall 2014 at Outdoor Retailer

LOUISVILLE, CO – Stonewear Designs a women’s active wear brand based in Colorado creates their best line yet, withtheir Fall 2014 collection. With the help of a new designer Stonewear Designs has been hard at work creating new stylesto add to their already stellar line. “We’re ...read more

DT Logo Classic CMYK

Increasing the Pace: Darn Tough Vermont Debuts New Performance Running Socks at The Running Event

Northfield, Vt. – Darn Tough Vermont, the American manufacturer of the fastest-growing collection of performance socks for every activity and every day, proudly showcases their latest innovation – the Vertex running series, on display at this week’s The Running Event (TRE) in ...read more